Sales Force Effectiveness (FMCG)

This role offers you the opportunity to shape the future of sales force training, drive impactful people development initiatives, and foster a high-performance culture across both company and distributor sales forces. You will be empowered to design and execute comprehensive training programmes, leverage advanced analytical tools, and collaborate with diverse stakeholders to ensure excellence in sales execution.

What you'll do:

As Sales Force Effectiveness Manager, you will play a pivotal role in shaping the future of sales force development within a dynamic organisation. Your day-to-day responsibilities will involve designing innovative competency-building programmes tailored for both internal employees and distributor partners. You will deliver engaging training sessions as a Master Trainer, ensuring that best practices are consistently applied throughout the sales teams. By conducting field coaching and OJT sessions, you will provide personalised feedback that drives individual growth. Your expertise in leveraging analytical tools will enable you to monitor key performance indicators effectively, identify areas for improvement, and collaborate closely with regional managers to implement corrective actions. You will also oversee recruitment processes to strengthen talent pipelines while developing incentive schemes that recognise outstanding contributions. Through your efforts in governing sales execution processes and embedding continuous improvement initiatives, you will help create an inclusive environment where every team member can thrive.

• Design and implement competency-building programmes for Sales Employees and Distributor Sales Force, ensuring alignment with organisational objectives and strategies.
• Develop and manage the selection process for training courses that support business growth and enhance organisational capabilities.
• Act as a Master Trainer by delivering guidance and training on best practices in professional selling skills through structured Sales Academy programmes.
• Conduct field coaching and On Job Training (OJT) sessions to embed principles of professional selling skills, providing timely feedback to line managers on individual development needs.
• Strengthen recruitment, training, and retention processes within the sales organisation to build a robust talent pool.
• Leverage best practices from the wider group to enhance people, process, and policy capabilities across the entire sales force.
• Govern overall sales execution processes for both company and distributor sales teams, ensuring compliance with organisational expectations through outlet execution and performance analysis.
• Utilise advanced sales tools—including AI—to track execution, generate actionable insights, monitor progress against KPIs, and develop continuous improvement programmes with regional Sales Managers.
• Establish impactful performance measures for the entire sales organisation focused on functional competencies frameworks and sales contribution.
• Enhance the sales incentives programme to appropriately reward achievements across the sales organisation while fostering a high-performance management culture.

What you bring:

Your proven track record as a Sales Force Effectiveness Manager will showcase your ability to coach individuals towards their full potential while fostering an inclusive team environment. You bring deep expertise in designing competency-based training programmes that align with business objectives. Your interpersonal skills allow you to communicate complex concepts clearly during workshops or presentations while influencing stakeholders at all levels. Analytical acumen enables you to interpret data accurately—identifying trends or gaps—and implement solutions that drive measurable improvements. Experience managing change ensures smooth adoption of new policies or frameworks within diverse teams. Your technical proficiency extends beyond Microsoft Office into CRM platforms or BI dashboards used for tracking performance metrics. Project management capabilities are evident through successful coordination of multi-region rollouts involving various departments. Above all else, your high energy approach coupled with empathy creates an atmosphere where colleagues feel supported as they pursue ambitious goals together.

• Demonstrated experience in coaching and people development with a strong commitment to nurturing talent through field coaching and constructive feedback.
• Exceptional communication skills with proven ability to deliver effective training sessions, facilitate engaging presentations, and influence teams at various levels within the organisation.
• Proven leadership abilities in stakeholder management—driving continuous improvement initiatives collaboratively with a 'One-Team' mindset.
• Advanced analytical thinking skills enabling interpretation of KPIs, identification of gaps in performance metrics, and problem-solving using data-driven insights.
• Expertise in change management including implementation of new processes, policies, frameworks; comfortable managing resistance while fostering adoption among teams.
• High energy level combined with a positive mindset—showing enthusiasm, urgency, resilience as highlighted by organisational culture principles.
• Comprehensive knowledge of professional selling frameworks with experience designing competency frameworks and training curriculum as a Master Trainer.
• Technical proficiency in Sales Force Effectiveness metrics & benchmarking; governance of sales processes; KPI development & monitoring.
• Strong proficiency in Microsoft Office applications (Excel, PowerPoint, Word) alongside experience using CRM systems or BI dashboards for reporting purposes; ability to perform root-cause analysis based on data.
• Experience designing performance management systems including incentive schemes; understanding functional competency frameworks relevant to sales organisations.
• Project management skills demonstrated by successful rollout of training initiatives across multiple regions; coordination of cross-departmental projects.

What sets this company apart:

This organisation stands out for its unwavering commitment to fostering positive energy and compassion throughout its workforce. Employees benefit from an inclusive culture where collaboration is encouraged across departments—from Sales Leadership Teams through Marketing and Supply Chain—ensuring everyone’s voice is heard. The company’s growth principles emphasise learning from both successes and failures while empowering individuals through formal training channels such as Sales Academy programmes. Flexible working hours provide balance between professional responsibilities and personal life—with early finishes every Friday adding extra value. The focus on building psychological safety means you can experiment confidently knowing support is always available from knowledgeable colleagues who share your passion for excellence. Opportunities abound for those eager to grow their careers within an environment that rewards achievement yet values humility; here you’ll find generous support for ongoing development alongside recognition for outstanding contributions—all underpinned by communal values that make every employee feel genuinely included.

What's next:

If you are ready to make a meaningful impact by driving people development within an energetic team environment—this is your moment!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C