Sales Manager (Modern Trade)

A leading organisation in the fast-moving consumer goods sector is seeking a Sales Manager Modern Trade to join their Johor Bahru branch. This role offers you the opportunity to shape the future of modern trade sales by managing key accounts, driving market penetration, and ensuring profitability. You will be empowered to build lasting relationships with major retail chains, execute impactful sales strategies, and deliver exceptional results.

What you'll do:

As Sales Manager Modern Trade based in Johor Bahru, you will play a pivotal role in shaping the company's success within the modern trade channel. Your day-to-day responsibilities will involve managing key retail accounts such as hypermarkets and supermarkets while developing innovative strategies to drive revenue growth. You will be at the forefront of negotiating commercial terms with major customers, planning impactful promotions, launching new products in-store, and collaborating with internal teams across marketing and logistics. By analysing market trends and competitor activity you will identify opportunities for expansion while preparing insightful reports for senior management. Your ability to lead a dedicated sales team will be crucial as you foster a culture of collaboration that supports both individual development and collective achievement. Success in this role requires you to balance strategic thinking with hands-on execution while maintaining strong relationships with stakeholders throughout the business.

• Manage and expand modern trade key accounts including hypermarkets, supermarkets, and local retail chains by developing tailored strategies for each client.
• Develop comprehensive annual sales plans, targets, and account strategies that align with organisational objectives to achieve revenue growth and distribution goals.
• Lead negotiations on pricing structures, promotional activities, product listings, and commercial terms with key customers to maximise profitability.
• Monitor sales performance closely by forecasting demand accurately and ensuring achievement of sales targets as well as key performance indicators.
• Plan, execute, and monitor in-store promotions, product launches, and merchandising activities to enhance brand presence within retail environments.
• Collaborate extensively with marketing and supply chain teams to ensure timely product availability and effective execution of trade marketing initiatives.
• Ensure compliance with customer requirements including planograms and promotional agreements while maintaining high standards of operational excellence.
• Analyse sales data, market trends, and competitor activities regularly to identify new growth opportunities for expanding market share.
• Prepare detailed sales reports, forecasts, and performance reviews for management to inform strategic decision-making processes.
• Lead, coach, and motivate the modern trade sales team by fostering a supportive environment that encourages collaboration and achievement of business objectives.

What you bring:

To excel as Sales Manager Modern Trade you will bring proven experience from the FMCG sector or similar industries where managing large retail accounts has been central to your role. Your academic background in business administration or related fields provides a solid foundation for understanding complex commercial environments. You possess advanced analytical abilities supported by proficiency in MS Office tools which enable you to interpret market data effectively. Your interpersonal skills are complemented by strong leadership qualities; you know how to motivate teams through supportive guidance while fostering an atmosphere of mutual respect. Negotiation expertise allows you to secure advantageous deals for both parties involved. Adaptability is key—you are comfortable travelling when required and can handle demanding situations calmly. Above all else your commitment to collaboration ensures that every stakeholder feels valued as part of a shared journey towards success.

• Bachelor Degree in Business Administration, Marketing, Sales, Economics or related field is required for this position.
• Minimum five years of relevant working experience within sales or FMCG sectors demonstrates your dependability in achieving business goals.
• Experience managing key retail chains equips you with valuable insights into modern trade dynamics.
• Proven track record of consistently achieving sales targets highlights your commitment to delivering results through collaborative efforts.
• Proficiency in MS Office applications especially Excel enables you to analyse data effectively for informed decision-making.
• Strong people management skills allow you to lead teams with empathy while nurturing talent within an inclusive environment.
• Excellent communication skills facilitate building trust-based relationships with customers and internal stakeholders alike.
• Negotiation skills are essential for securing favourable commercial terms that benefit both clients and the organisation.
• Ability to work independently under pressure ensures reliability during challenging periods without compromising quality or integrity.
• Willingness to travel frequently including weekends or public holidays demonstrates flexibility in meeting business needs.

What sets this company apart:

This organisation stands out as a respected leader within Malaysia’s FMCG landscape due to its unwavering commitment to inclusivity and professional development. Employees are encouraged to pursue continuous learning through structured training programmes designed to enhance both technical knowledge and interpersonal skills. Flexible working opportunities support work-life integration while generous incentives reward outstanding performance. The company fosters an environment where teamwork is celebrated—cross-functional collaboration between marketing, logistics, supply chain, and sales ensures seamless operations that drive collective achievement. Diversity is embraced at every level; all races and genders are welcomed equally as valued contributors. With supportive leadership guiding each team member’s growth journey this is an ideal place for those who seek meaningful impact within a nurturing community.

What's next:

If you are ready to make a significant impact within modern trade sales while enjoying a collaborative workplace culture apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C