Trade Marketing Manager (FMCG)

A leading global recruitment company is seeking a Trade Marketing Manager for the Fast Moving Consumer Goods sector, based in Malaysia. This role offers you the opportunity to shape retail strategies across East Malaysia and mini market channels, focusing on fabric and personal care products.

What you'll do:

As Trade Marketing Manager (FMCG), you will play a central role in driving sustainable sales growth through strategic planning and execution across Malaysia’s mini market channels. Your day-to-day responsibilities will involve collaborating with Customer Development and Marketing teams to develop actionable plans based on shopper insights and category analysis. You will lead commercial business planning cycles, participate in budget reviews, design go-to-market strategies that optimise pricing, promotions, distribution coverage, assortment strategy, and placement. By monitoring competitor activity and benchmarking in-store share of voice, you will ensure the company maintains its competitive position. Your ability to establish objectives, track performance metrics, review campaign effectiveness, define product assortment strategies, and lead category development initiatives will be crucial for success. Working closely with cross-functional teams ensures seamless integration of commercial goals with retail execution.

• Develop comprehensive retail enviroEastnment strategies by analysing shopper insights and category trends to identify growth opportunities within Malaysia’s mini market channels.
• Drive execution of a three-year retail environment plan in close partnership with Customer Development and Marketing teams, ensuring incremental sales growth is achieved.
• Monitor competitor dynamics closely and implement robust 5P plans that effectively address market challenges while halting competition.
• Lead discussions during Commercial Business Planning Cycles and actively participate in Budget Reviews by integrating category, brand, retail environment, and shopper strategies into sustainable growth plans.
• Design go-to-market strategies that include pricing and promotion flows, optimising distribution coverage, determining product assortment strategy, and placement within respective retail environments.
• Establish clear objectives for retail campaigns and ensure tracking mechanisms are implemented to monitor performance against targets.
• Benchmark competitors’ in-store strategies while tracking the company’s share of voice and activities to maintain a competitive edge.
• Regularly review and modify retail environment plans to ensure cost-effective consumption off the shelf while achieving brand objectives.
• Define product assortment and placement strategies within the retail environment, leading category development initiatives with customers.
• Collaborate with cross-functional teams to ensure alignment between commercial goals and retail execution.

What you bring:

For the Trade Marketing Manager (FMCG) position, your extensive background in retail marketing or trade marketing within the FMCG sector will be invaluable. You bring not only academic qualifications but also practical experience designing impactful campaigns that drive sales growth. Your leadership style is collaborative; you thrive when working alongside diverse teams towards shared goals. Your analytical abilities allow you to interpret complex shopper insights and category data effectively. You excel at communicating ideas clearly across departments while maintaining strong relationships with both internal stakeholders and external partners. Your experience includes developing go-to-market strategies that optimise pricing structures, promotional flows, distribution coverage, product assortment decisions, and placement tactics. You are adept at monitoring competitor activity benchmarking share of voice and adjusting plans accordingly. Establishing clear objectives for campaigns comes naturally to you; you implement tracking mechanisms that provide actionable feedback for continuous improvement. Leading category development initiatives within retail environments is another area where your expertise shines.

• Minimum a Degree or Master’s Degree in Business Management or Marketing Management is required for this role.
• At least eight years of proven experience in Retail Marketing or Trade Marketing within the Fast Moving Consumer Goods sector is essential.
• Demonstrated ability to design and execute successful retail campaigns that deliver measurable results.
• Exceptional leadership skills combined with a collaborative approach to working with cross-functional teams.
• Strong interpersonal skills that enable effective communication with internal stakeholders as well as external partners.
• Analytical mindset capable of interpreting shopper insights and category data to inform strategic decisions.
• Experience in developing go-to-market strategies including pricing optimisation, promotion flow management, distribution coverage enhancement, assortment determination, and placement strategy implementation.
• Ability to monitor competitor dynamics closely while benchmarking share of voice/activities within stores.
• Proven track record of establishing objectives for campaigns along with implementing robust tracking mechanisms to measure performance.
• Expertise in defining product assortment strategies within retail environments while leading category development initiatives.

What sets this company apart:

This organisation stands out as a global leader in consumer goods by fostering an inclusive workplace culture built on collaboration and mutual respect. Employees benefit from supportive leadership focused on professional growth through generous training opportunities tailored to individual needs. Flexible working arrangements are offered so you can balance your career ambitions with personal commitments. The company invests heavily in knowledge-sharing networks that empower employees at all levels to contribute ideas freely. With a commitment to diversity and inclusion ensuring under-represented groups have equal access to advancement the organisation provides an environment where everyone feels valued. The focus on teamwork extends beyond departmental boundaries; cross-functional collaboration is encouraged so you can build lasting connections throughout the business. As part of this team-oriented culture, you’ll find yourself surrounded by knowledgeable colleagues who are dependable partners on every project.

What's next:

If you are ready to make a meaningful impact in the fast moving consumer goods sector by shaping retail marketing strategies apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C