National Sales Manager, GT (FMCG)

A leading global organisation in the fast-moving consumer goods sector is seeking a National Sales Manager to oversee General Trade operations across Malaysia. This is an exceptional opportunity for you to shape commercial performance and drive sustainable growth by translating strategic channel plans into actionable regional initiatives.

What you'll do:

As National Sales Manager for General Trade in Malaysia, you will be entrusted with shaping the commercial landscape across multiple sales channels. Your day-to-day responsibilities will involve crafting detailed regional plans based on national channel strategies, ensuring their successful implementation through close collaboration with distributor partners and field sales teams. You will monitor key financial indicators such as revenue growth and profitability while upholding rigorous standards for in-market execution. By leveraging your analytical abilities, you will generate valuable market insights that inform ongoing strategy refinement. Success in this role hinges on your ability to nurture talent within your team, build strong stakeholder networks, and maintain a steadfast focus on customer satisfaction throughout every aspect of the sales process.

• Translate overarching channel strategies into clear, actionable regional execution plans that align with annual commercial objectives.
• Drive regional performance by monitoring revenue, volume, market share, and gross margin metrics while maintaining strong ownership of profit and loss outcomes.
• Lead distributor management efforts to ensure execution excellence, high service levels, and alignment with broader business goals across all relevant channels.
• Champion in-market execution standards by overseeing product availability, visibility initiatives, promotional activities, and outlet expansion projects.
• Manage trade investment budgets and regional sales expenditures with a disciplined approach focused on maximising return on investment.
• Generate comprehensive market intelligence reports and provide actionable insights to refine strategies and address any performance gaps identified within the region.
• Coach, mentor, and develop Area Sales Managers as well as field teams to foster a high-performance culture rooted in accountability and shared success.
• Collaborate closely with cross-functional teams to ensure seamless integration of commercial plans with marketing, supply chain, and finance functions.
• Establish robust stakeholder relationships both internally and externally to facilitate smooth operations and mutual understanding of business priorities.

What you bring:

To excel as National Sales Manager for General Trade, you will bring extensive experience from senior roles within the FMCG industry particularly those involving oversight of multi-channel sales operations. Your background should reflect deep familiarity with distributor management practices as well as an ability to navigate the complexities of both modern retail formats and traditional trade environments. A solid academic foundation underpins your practical expertise in areas such as commercial planning and financial stewardship. Your interpersonal strengths are evident not only in how you coach direct reports but also in your capacity to build trust-based relationships with stakeholders at all levels. Above all else, your approach is defined by empathy for customers’ needs coupled with an unwavering commitment to supporting team members’ growth.

• Bachelor’s Degree in Business Administration, Marketing, Economics, Commerce or a related discipline is required for this position.
• A minimum of 15 years’ experience within the fast-moving consumer goods industry is essential, including at least 10 years spent in managerial leadership roles overseeing large sales teams.
• Demonstrated expertise managing distributors as well as multi-channel Off-Trade environments encompassing Modern Trade, General Trade, and wholesaler landscapes.
• Comprehensive understanding of market dynamics specific to FMCG sectors within Malaysia or similar markets is highly desirable.
• Proven track record in commercial planning processes including profit & loss management and optimisation of trade investments for maximum efficiency.
• Exceptional analytical skills combined with strategic thinking capabilities that enable you to translate complex data into practical execution plans.
• Outstanding leadership qualities with a focus on coaching others; adept at fostering inclusive cultures built around accountability and shared achievement.
• Excellent stakeholder management abilities supported by strong communication skills that facilitate effective collaboration across diverse groups.
• Customer-focused mindset demonstrated through previous success in building long-term client relationships.

What sets this company apart:

This organisation stands out for its dedication to fostering an inclusive workplace where every employee’s contribution is valued. The company places great emphasis on providing flexible working opportunities tailored to individual needs while also investing heavily in ongoing training programmes that support continuous professional development. Employees benefit from being part of a knowledgeable network where information sharing is encouraged and celebrated. Supportive leadership ensures that everyone has access to guidance when needed without compromising autonomy or creativity. The company’s culture prioritises collaboration over competition making it an ideal environment for those who thrive when working together towards shared goals. Additionally, there is a genuine commitment to promoting diversity at all levels of the business so that under-represented voices are heard and respected throughout the organisation.

What's next:

If you are ready to take the next step in your career journey with a role that offers both challenge and reward within a supportive environment, this could be the perfect opportunity for you.

Apply today by clicking on the link provided your future team is eager to welcome someone with your passion for excellence!

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C