Trade Marketing Manager (FMCG)

A leading global recruitment company is seeking a Trade Marketing Manager on behalf of a prominent client in Kuala Lumpur. This is an exceptional opportunity for you to shape shopper experiences and drive brand impact where it matters most right at the point of sale. As part of a collaborative and supportive team, you will play a pivotal role in planning and executing impactful customer marketing initiatives across well-known brands and diverse segments.

What you'll do:

As a Trade Marketing Manager based in Kuala Lumpur, you will immerse yourself in the heart of shopper engagement by orchestrating impactful in-store activations across various brands. Your day-to-day activities will involve close collaboration with cross-functional teams including supply chain, procurement, and design to bring creative campaigns to life efficiently. You will be responsible for managing promotional co-packing processes, ensuring stock is available when needed, and overseeing all aspects of POSM planning from budgeting through inventory control. By analysing product performance data using advanced tools like Nielsen (and ideally Kantar), you will uncover actionable insights that drive both customer growth and channel expansion. Post-campaign analysis will be central to your role as you measure ROI and share learnings that help refine future strategies. Success in this position requires not only technical expertise but also strong interpersonal skills to foster cooperation among diverse teams while maintaining focus on delivering outstanding results.

• Plan and execute comprehensive in-store activations tailored to assigned brands and customer segments, ensuring each initiative aligns with broader business objectives.
• Leverage detailed product, category, and channel data to identify new growth opportunities and inform strategic trade marketing decisions.
• Drive customer and channel expansion through data-driven marketing initiatives that utilise insights from market research tools such as Nielsen; familiarity with Kantar data is considered advantageous.
• Manage all aspects of promotional co-packing operations, including coordination with supply chain partners to guarantee timely stock availability for every campaign.
• Work collaboratively with procurement and design teams to ensure seamless execution of marketing campaigns from concept through to delivery.
• Oversee the planning, budgeting, allocation, and inventory management of Point of Sale Materials (POSM), ensuring resources are optimally deployed for maximum impact.
• Conduct thorough post-campaign analysis to evaluate effectiveness, return on investment (ROI), and extract key learnings for future improvements.
• Maintain open communication channels with internal stakeholders to facilitate smooth project progression and address any challenges promptly.
• Support the development of best practices in trade marketing by sharing insights gained from campaign performance reviews with wider teams.
• Champion a culture of continuous improvement by proactively identifying process enhancements that contribute to more efficient campaign execution.

What you bring:

To excel as a Trade Marketing Manager in this role, your proven background within FMCG environments will be invaluable as you navigate the complexities of multi-brand campaign management. Your academic credentials underpin your understanding of business principles while your practical experience equips you with the nuanced skills necessary for successful trade marketing execution. You bring not only technical prowess such as advanced Excel analytics but also an empathetic approach that fosters harmonious relationships across functional teams. Your ability to interpret market research data enables you to craft strategies that resonate with shoppers while supporting overall business goals. With strong organisational habits and an eagerness for continuous improvement, you are well-positioned to thrive in this collaborative setting where every contribution is valued.

• Bachelor’s Degree in Business Administration, Marketing or a related field is required to provide a solid foundation for understanding commercialisation strategies.
• At least five years’ experience within the fast-moving consumer goods (FMCG) sector ensures you have developed deep industry knowledge relevant to trade marketing roles.
• A minimum of two years’ hands-on experience specifically in trade or customer marketing demonstrates your ability to manage complex campaigns effectively.
• Advanced analytical skills coupled with proficiency in Microsoft Excel enable you to interpret large datasets accurately; experience with Power BI is considered an added advantage for enhanced reporting capabilities.
• Familiarity with Nielsen market data is essential for deriving actionable insights; additional knowledge of Kantar analytics would further strengthen your candidacy.
• Exceptional multitasking abilities allow you to juggle multiple projects simultaneously without compromising quality or deadlines.
• A proactive attitude ensures you anticipate challenges before they arise and respond constructively within team settings.
• Excellent interpersonal communication skills support effective collaboration across departments such as supply chain, procurement, and design.
• Demonstrated organisational skills help maintain meticulous oversight over POSM inventory management as well as campaign budgets.
• A commitment to continuous learning keeps you abreast of evolving trends within trade marketing so you can contribute fresh perspectives.

What sets this company apart:

The client stands out as an employer committed to nurturing talent within a truly inclusive environment where collaboration is celebrated at every level. Employees benefit from flexible working opportunities designed to support work-life balance alongside generous pension contributions that secure their future. The organisation places great emphasis on professional development by offering access to industry-leading training programmes and encouraging knowledge-sharing among peers. Working here means joining a team where your ideas are heard, your achievements recognised, and your personal growth actively supported. The company’s dedication to creating positive shopper experiences translates into meaningful work that has real-world impact making it an ideal destination for those who value both professional fulfilment and communal success.

What's next:

If you are ready to take the next step in your career journey by making a significant impact on shopper experiences across leading brands, this is your moment!

Apply today by clicking on the link provided, your future in trade marketing awaits!

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C