Assistant Key Account Manager (FMCG)

A leading organisation in the fast moving consumer goods sector is seeking an Assistant Key Account Manager to join their team in Kuala Lumpur. This role offers you the opportunity to work closely with major retail chains, hypermarkets, and supermarkets, playing a pivotal part in driving business growth and expanding market share.

What you'll do:

As an Assistant Key Account Manager (FMCG) based in Kuala Lumpur, you will play a vital role in supporting the growth of the organisation’s presence within modern trade channels. Your day-to-day responsibilities will involve building dependable relationships with key retail partners such as hypermarkets and supermarkets while developing actionable business plans that drive sales targets. You will collaborate closely with distributors to optimise sell-in/sell-out activities, negotiate commercial terms with buyers for improved shelf space and product visibility, plan impactful trade promotions, monitor inventory levels across outlets, facilitate new product launches aligned with timelines, conduct regular business reviews for performance tracking, analyse market trends for strategic recommendations, ensure timely payment collections from accounts, resolve operational issues promptly, work collaboratively across departments like Marketing or Supply Chain for seamless strategy execution, and handle any additional tasks assigned by management. Success in this role requires a nurturing approach towards stakeholder engagement combined with analytical acumen for identifying growth opportunities within the competitive FMCG landscape.

• Manage and nurture strategic relationships with key modern trade accounts including hypermarkets, supermarkets, and major retail chains by maintaining regular communication and understanding their business needs.
• Develop comprehensive business plans aimed at achieving sales targets, growing market share, and expanding product categories across multiple retail channels.
• Drive sales performance through effective management of both sell-in and sell-out activities in close collaboration with distributors and retail partners.
• Build strong partnerships with buyers to secure favourable shelf space, product listings, and enhanced in-store visibility for the company’s products.
• Lead commercial negotiations with key accounts covering pricing strategies, trade terms, and promotional planning to maximise mutual value.
• Plan and oversee the execution of trade promotions and in-store activations ensuring optimal return on investment and increased sales uplift.
• Monitor distributor performance regularly to ensure alignment with company objectives while maintaining efficient stock flow and coverage across all outlets.
• Oversee inventory management processes to maintain healthy stock levels across key accounts preventing stockouts or overstock situations.
• Drive new product listings and launches by managing listing negotiations, promotional planning, and coordinating in-store execution according to launch timelines.
• Conduct monthly or quarterly business reviews with distributors to track performance metrics, identify gaps, and implement corrective actions as needed.
• Analyse sales data, market trends, and competitor activities to identify growth opportunities for the business while recommending strategic actions.
• Ensure timely payment collection from accounts while maintaining healthy receivables in accordance with company policies.
• Collaborate cross-functionally with Marketing, Trade Marketing, Supply Chain, and Finance teams to ensure seamless execution of account strategies.
• Resolve operational and commercial issues efficiently including order fulfilment challenges or pricing discrepancies as they arise.
• Undertake any ad-hoc duties assigned by management as required.

What you bring:

The ideal candidate for the Assistant Key Account Manager (FMCG) role will bring substantial experience from the food industry’s modern trade sector. Your background should include managing key accounts within large retail environments such as hypermarkets or supermarkets alongside distributor network oversight. You will possess deep familiarity with category management techniques as well as planogram implementation processes which are crucial for optimising shelf space allocation. Your negotiation skills will enable you to secure advantageous terms during commercial engagements while your communication strengths foster trust among stakeholders. Problem-solving aptitude is essential for resolving operational issues efficiently without disrupting business continuity. Fluency in English is required for effective collaboration. Your commitment to teamwork combined with analytical insight into market trends will help drive sustained success within this dynamic FMCG context.

• Diploma or Degree in Business Administration, Marketing or related field demonstrating foundational knowledge relevant to the FMCG sector.
• Minimum three to five years’ experience working within modern trade channels specifically in the food industry showing proven ability to manage key accounts effectively.
• Demonstrated track record of managing distributor networks within modern trade environments including hypermarkets or supermarkets.
• Strong understanding of modern trade dynamics such as category management principles, planogram development processes, trade promotion strategies, and retail operations best practices.
• Excellent negotiation skills enabling you to secure favourable terms during commercial discussions with buyers or retail partners.
• Outstanding communication abilities allowing you to build rapport with internal stakeholders as well as external clients across diverse backgrounds.
• Effective problem-solving capabilities helping you address operational challenges quickly while maintaining positive outcomes for all parties involved.
• Good command of English language essential for clear communication.

What sets this company apart:

This organisation stands out as a leader within Malaysia’s fast moving consumer goods sector due to its unwavering commitment towards employee development and inclusive workplace culture. Employees benefit from flexible working arrangements that accommodate individual needs while promoting work-life balance. The company invests heavily in ongoing training programmes designed to enhance professional skills across all levels ensuring every team member has access to learning resources that support their career progression. Generous pension contributions further demonstrate the company’s dedication towards long-term financial wellbeing of its staff. The collaborative environment encourages knowledge sharing between departments such as Marketing or Supply Chain so everyone feels connected regardless of their role. With supportive leadership guiding each employee’s journey coupled with a focus on diversity and inclusion initiatives, this is an ideal place for those who value communal success alongside personal achievement within a respected FMCG brand.

What's next:

If you are ready to take your career forward by joining a supportive team dedicated to excellence in modern trade account management, apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C