Regional Sales Manager (GT)

A FMCG Company is seeking a Regional Sales Manager to drive the growth and success of its general trade channel. This pivotal role offers you the opportunity to shape and implement sales strategies through a network of sub-distributors, ensuring optimum product availability and visibility across diverse retail environments. You will be empowered to lead, coach, and nurture distributor and third-party sales teams.

What you'll do:

As Regional Sales Manager, you will play an instrumental role in shaping the future of the general trade channel by driving strategic initiatives that enhance product distribution and visibility. Your day-to-day activities will involve close collaboration with sub-distributors to deliver on ambitious sales targets while maintaining high standards of retail execution. You will be responsible for orchestrating demand forecasts that align with market trends and customer needs. By leveraging your expertise in account management and business planning, you will ensure that each distributor operates efficiently within agreed trading terms. Your ability to plan impactful promotions and deploy marketing materials will directly influence brand presence at point-of-sale locations. Additionally, you will oversee recruitment efforts for third-party sales teams as well as design training programmes that foster continuous professional growth. Through regular performance reviews and talent management initiatives, you will help build a culture rooted in knowledge sharing and operational excellence. Building strong relationships with sub-distributor owners will be key to sustaining long-term success in this highly visible role.

• Develop and execute comprehensive sales strategies for the general trade channel by collaborating with sub-distributors to ensure optimal product distribution and visibility.
• Monitor progress against sub-distributor sales targets, proactively identifying variances and implementing effective plans to address any gaps.
• Participate actively in demand forecasting processes over rolling 13 periods to ensure accurate alignment between supply chain operations and market needs.
• Drive achievement of distributor objectives related to reach, frequency, call effectiveness, and retail performance standards across all assigned accounts.
• Implement cost-efficient distributor models that balance operational excellence with financial sustainability for both the company and its partners.
• Oversee the execution of Picture of Success guidelines in-store, ensuring consistent merchandising standards across all outlet types serviced by distributors.
• Plan allocation and deployment of Point of Sales Materials (POSMs) to support impactful brand communications throughout the region.
• Lead the development, execution, and evaluation of distributor-led in-store promotions while managing trade promotion funds responsibly.
• Maintain up-to-date distributor profiles and fact books; develop, implement, and review robust business plans and scorecards for each partner.
• Manage trading terms including collections/receivables, pay-for-performance incentives, trade communication plans, pricing strategies, profit targets, ROI analysis, recruitment policies, manpower planning, training initiatives, performance management systems, talent management processes, organisational development interventions, knowledge sharing systems, tool evaluations, relationship building with sub-distributor owners.

What you bring:

To excel as Regional Sales Manager General Trade, you bring not only technical expertise but also a genuine passion for supporting others’ growth within a collaborative framework. Your background includes hands-on experience navigating both modern and general trade channels within FMCG environments—giving you unique insight into what drives success across different retail landscapes. You are adept at interpreting complex data sets from business plans or scorecards which informs your approach when allocating resources or evaluating promotional effectiveness. Your interpersonal skills are second-to-none; whether engaging with sub-distributor owners or internal colleagues from various departments—you foster trust through open communication and mutual respect. You have played an active role in recruitment processes before—ensuring new hires align with organisational values—and have overseen manpower planning initiatives designed around sustainable expansion goals. Training others comes naturally; you take pride in helping team members develop their functional skills so they can contribute meaningfully towards shared objectives. Above all else: your commitment to knowledge sharing ensures best practices are disseminated widely—creating an environment where everyone feels supported on their professional journey.

• A degree in business or a relevant discipline from a recognised institution provides you with a solid foundation for understanding complex commercial environments.
• Possession of a valid driver’s licence enables you to travel efficiently across your assigned region as required by the role.
• At least three years’ experience in sales within the fast-moving consumer goods (FMCG) sector equips you with deep industry insights essential for success.
• A minimum of one year’s experience handling modern trade accounts ensures you are familiar with contemporary retail dynamics.
• A minimum of one year’s experience managing general trade accounts demonstrates your ability to navigate traditional retail channels effectively.
• Proven track record in coaching or mentoring distributor or third-party sales teams highlights your commitment to nurturing talent within collaborative settings.
• Strong analytical skills allow you to interpret data from business plans or scorecards accurately while making informed decisions about resource allocation or promotional activities.
• Excellent interpersonal abilities enable you to build trust-based relationships with sub-distributor owners as well as internal stakeholders at all levels.
• Experience participating in recruitment processes or overseeing manpower planning reflects your capacity for supporting organisational growth through people-focused strategies.
• Demonstrated capability in designing or delivering training programmes showcases your dedication to continuous learning within team environments.

What sets this company apart:

This organisation stands out as a global leader committed to nurturing talent through inclusive practices that value every individual’s contribution. Employees benefit from flexible working opportunities tailored around personal circumstances—helping them achieve work-life harmony without compromising on career ambitions. The company invests heavily in training opportunities designed not just for immediate skill acquisition but also long-term professional development—ensuring everyone has access to resources needed for continuous improvement. Knowledgeable managers provide dependable guidance at every stage; their supportive leadership style encourages open dialogue while empowering staff members at all levels. The workplace culture is built upon principles of empathy: team members collaborate closely across functions—sharing ideas freely so innovative solutions can emerge organically from collective effort rather than isolated silos. With generous pension contributions available alongside other competitive benefits packages—the organisation demonstrates its commitment towards employee wellbeing both now and into retirement. Diversity is celebrated here; under-represented groups are encouraged not just to apply but also participate fully within decision-making forums—making this an ideal environment if you value inclusivity alongside professional challenge.

What's next:

If you are ready to take your career forward by joining an organisation where your expertise will be valued—and where your impact will be felt every day—this is your moment!

Apply today by clicking on the link provided below; we look forward to connecting with talented professionals who share our passion for excellence.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C