Trade Marketing Manager (FMCG)

This role offers you the opportunity to shape and execute strategic trade plans that drive sales targets and brand objectives, while integrating digital and omnichannel strategies to capture the evolving consumer journey. You will be at the forefront of channel and category excellence, leveraging your expertise to optimise retail execution and enhance product visibility.

What you'll do:

As Trade Marketing Manager, you will play a pivotal role in shaping the commercial strategy for the organisation’s portfolio within the FMCG sector. Your day-to-day responsibilities will involve developing robust trade activity calendars that drive both sales targets and brand objectives. You will translate broad marketing strategies into actionable channel-specific tactics that optimise profitability across diverse retail partners. By formulating comprehensive trade sales plans—including distribution, merchandising, thematic promotions—and integrating digital strategies into traditional activations, you will ensure seamless online-to-offline consumer experiences. Your expertise in category management will be crucial as you lead market penetration efforts through space optimisation initiatives. You’ll provide planogramming support during major category revamps, collaborate with retail partners to enhance product visibility, develop standardised merchandising guidelines for effective execution, manage POSM deployment, conduct deep-dive analyses of channel data to evaluate brand performance, track trade spend for ROI assessment, monitor stock availability for new product launches, facilitate weekly alignment meetings between Sales & Marketing teams, partner closely with Sales Managers on category progress reviews, and lead major sales events such as baby fairs. Success in this role requires a blend of analytical acumen, creativity in problem-solving, strong interpersonal skills for stakeholder partnership, and a passion for driving commercial outcomes through collaborative teamwork.

• Develop and execute annual trade activity calendars that align with sales targets and brand objectives, ensuring all planned promotions are delivered effectively across channels.
• Translate overarching marketing strategies into channel-specific tactics designed to optimise profitability and maximise return on investment for each retail partner.
• Formulate detailed trade sales plans encompassing distribution, merchandising, thematic promotions, and integrate digital strategies for a seamless online-to-offline consumer experience.
• Lead market penetration initiatives through expert category management and space optimisation, driving increased visibility and accessibility of products within key retail environments.
• Provide planogramming support during major category revamps, collaborating closely with retail partners to improve both off-shelf and on-shelf presence of core product lines.
• Develop standardised product merchandising guidelines that ensure consistent execution across all retail outlets, enhancing brand recognition and shopper engagement.
• Manage the design, deployment, and control of Point of Sales Materials (POSM), ensuring materials are utilised effectively to support promotional activities.
• Conduct deep-dive analysis of channel and retailer data to evaluate brand performance, using insights to inform future planning and refine trade strategies.
• Track trade spend meticulously and perform post-evaluation of promotion effectiveness (ROI) on account productivity, ensuring resources are allocated efficiently.
• Monitor stock availability and distribution performance to guarantee speed to market for new product listings (NPD), minimising delays in launch cycles.

What you bring:

To excel as Trade Marketing Manager within this organisation’s FMCG division, you will bring proven experience from similar roles where you have demonstrated your ability to develop strategic trade plans that deliver measurable results. Your background should include extensive exposure to sales-related functions within the industry—ideally spanning five to seven years—with at least three years focused specifically on trade marketing activities. You’ll possess advanced technical skills in MS Office applications (particularly Excel and PowerPoint), enabling you to analyse large datasets efficiently and present findings clearly. Experience with planogramming software will further strengthen your ability to support category revamps; familiarity with market research systems like Nielsen or IRI ensures you can conduct deep-dive analyses that inform future planning. Your analytical mindset allows you to transform complex data into actionable insights while your creative approach helps solve merchandising challenges innovatively. Interpersonal skills are critical as you facilitate alignment meetings between cross-functional teams—Sales & Marketing—and partner closely with Sales Managers on reviewing progress. Attention to detail combined with stakeholder management capabilities ensures successful execution across all aspects of trade marketing operations.

• Graduate degree in Business Administration, Marketing or related field is required for this position.
• Minimum 5–7 years of sales-related experience within the fast-moving consumer goods industry is essential for success in this role.
• At least 3–4 years of specialised experience in Trade Marketing is necessary to demonstrate your expertise in channel management.
• Proficiency in MS Office applications—especially advanced Excel and PowerPoint—is vital for managing data analysis and presentations.
• Experience with planogramming software is considered an added advantage when supporting category revamps.
• Familiarity with market research systems such as Nielsen or IRI will enable you to conduct thorough analyses of channel performance.
• A strong analytical mindset is required so you can turn complex data into actionable insights that inform strategic decisions.
• Creative approach to problem-solving will help you devise innovative solutions for merchandising challenges and promotional activities.
• Excellent interpersonal skills are needed for facilitating alignment meetings with Sales & Marketing teams as well as partnering with Sales Managers on category reviews.
• Ability to manage multiple stakeholders simultaneously while maintaining attention to detail across all aspects of trade marketing operations.

What sets this company apart:

This organisation stands out as a leader within the fast-moving consumer goods sector by fostering an inclusive environment where collaboration is at the heart of every initiative. Employees benefit from flexible working opportunities that accommodate personal commitments alongside professional ambitions. The company invests generously in training programmes designed to nurture talent at every stage of career development—whether you’re refining analytical skills or expanding knowledge in omnichannel marketing strategies. Supportive leadership encourages open communication between departments; regular alignment meetings ensure everyone shares common goals while celebrating individual contributions. The workplace culture prioritises empathy, teamwork, dependability, and mutual respect—creating a sense of belonging where every voice matters. Opportunities abound for professional growth through participation in major sales events such as baby fairs or involvement in high-impact projects that shape commercial outcomes across multiple channels. If you value being part of a knowledgeable network committed to excellence—and want your work recognised within an organisation dedicated to employee wellbeing—this is the place for you.

What's next:

If you are ready to take your career in trade marketing to new heights within a supportive FMCG environment, we encourage you to apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C