National Sales Manager (FMCG, Modern Trade)

A leading organisation in Malaysia is seeking a National Sales Manager to oversee Direct Trade Key Accounts operations for a well-known consumer brand. This role offers you the opportunity to shape and execute key account management strategies, drive business growth, and foster strong relationships with major customers.

What you'll do:

As National Sales Manager, you will be entrusted with overseeing Direct Trade Key Accounts operations for a prominent consumer brand in Malaysia. Your day-to-day responsibilities will involve guiding your team through strategic planning sessions with major customers, negotiating trading terms that foster trust and mutual benefit, designing impactful sales campaigns, and enforcing robust operational controls. You will supervise accurate reporting practices while driving O2O business growth by identifying new market opportunities. Managing KPIs will be central to your role; you’ll motivate your team towards achieving ambitious targets for Net Sales, GTN spending efficiency, and display excellence. Through detailed account analysis, you’ll uncover ways to improve performance and implement innovative strategies that align with both immediate needs and long-term goals. Collaboration is key—you’ll work hand-in-hand with Customer Marketing for forecasting promotions and displays as well as coordinate closely with Sales Planning, Operations Team, and Supply Chain to anticipate market fluctuations. Your ability to nurture relationships across departments ensures seamless execution of customer programmes while maintaining operational effectiveness.

• Guide the team through comprehensive annual key account planning processes with customers, ensuring all objectives are clearly defined and met.
• Lead negotiations on annual trading terms with customers, focusing on mutually beneficial outcomes that support business growth.
• Design and implement tailored account sales strategies, display plans, promotional activities, and spending controls to maximise performance.
• Enforce policies, procedures, and controls that ensure efficient management of business operations while maintaining compliance with reporting requirements.
• Supervise timely submission of all necessary forms or reports by the team, guaranteeing accuracy and adherence to deadlines.
• Drive O2O (online-to-offline) business growth from assigned customers by identifying new opportunities and leveraging existing relationships.
• Manage key account-related KPIs using established systems and procedures while motivating the team towards achieving Net Sales, GTN (Gross-To-Net), and Display targets.
• Conduct thorough analysis on accounts to identify areas for improvement and develop actionable strategies that meet business objectives.
• Develop and implement both short-term and long-term strategies aimed at sustainable business growth within the direct trade channel.
• Collaborate closely with Customer Marketing Team for promotion and display forecasting as well as with Sales Planning, Operations Team, and Supply Chain to manage potential fluctuations.

What you bring:

To excel as National Sales Manager, you bring extensive experience from the FMCG industry coupled with proven expertise in sales strategy development. Your academic background in business or marketing gives you a deep understanding of commercial principles essential for managing key accounts. You possess hands-on operational knowledge that allows you to address challenges collaboratively while maintaining high standards of professionalism. Your proficiency in Microsoft Office tools ensures seamless data analysis and presentation delivery. Fluency in English and Mandarin enhances your ability to communicate across cultural boundaries—an asset when building dependable networks among stakeholders. Leadership comes naturally; you inspire teams through supportive guidance rooted in empathy. Your planning skills enable you to juggle multiple priorities efficiently while analytical thinking helps uncover actionable insights from complex datasets. By nurturing talent within your team through coaching initiatives, you contribute positively to communal success. A keen numeric sense underpins your approach to forecasting sales trends accurately while managing budgets responsibly.

• A university degree in Business Administration, Marketing or related disciplines provides a solid foundation for success in this role.
• At least ten years’ experience in sales and key account management within the fast-moving consumer goods (FMCG) sector demonstrates your dependability and expertise.
• Hands-on knowledge of key account operation and management equips you to handle complex challenges collaboratively.
• Proficiency in Microsoft Excel, PowerPoint, Word ensures you can efficiently analyse data and present findings clearly.
• Fluency in English and Mandarin enables you to connect effectively with diverse stakeholders across Malaysia.
• Leadership skills paired with a strategic mindset allow you to guide teams towards shared goals while nurturing their development.
• Planning and organising abilities help you manage multiple projects simultaneously without compromising quality or deadlines.
• Analytical thinking combined with excellent communication skills empowers you to deliver insightful presentations that influence decision-making.
• Proven ability to develop people through coaching fosters communal growth within your team.
• Strong numeric sense supports accurate forecasting and budget management while maintaining spending efficiency.

What sets this company apart:

This organisation stands out for its commitment to fostering an inclusive workplace where collaboration is valued above all else. Employees enjoy flexible working opportunities designed around their personal needs—ensuring work-life balance remains a priority. Supportive leadership encourages open communication across departments so everyone feels connected regardless of their role or seniority. Generous pension contributions reflect the company’s dedication to long-term employee wellbeing while ongoing training programmes provide avenues for professional growth at every stage of your career journey. The culture here is built on trustworthiness; teams share knowledge freely so everyone benefits from collective wisdom rather than individual achievement alone. With a focus on nurturing talent through communal effort rather than competition, this organisation offers an environment where your interpersonal skills can flourish alongside technical expertise—making it an ideal place for those who value teamwork as much as personal accomplishment.

What's next:

If you are ready to take the next step in your career journey by joining a collaborative team committed to growth leadership—apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C