Key Account Manager (FMCG)

This position is perfect for someone who thrives in a collaborative environment and enjoys building strategic customer relationships while ensuring outstanding execution in retail settings. You will be empowered to translate commercial strategies into actionable plans, manage trade investments with care, and work closely with various teams to unlock growth opportunities.

What you'll do:

As a Key Account Manager, you will be at the forefront of driving commercial success across Modern Off-Trade accounts. Your day-to-day responsibilities will involve developing joint business plans tailored to both company strategy and customer needs. You will take ownership of account performance targets—revenue, volume, market share—and ensure these are met through effective planning around pricing, promotions, and product launches. In-store excellence is paramount; you will guarantee products are available, visible, and optimally assorted. Managing trade investments responsibly within set budgets is crucial for maximising ROI. Building strong relationships with key stakeholders through regular reviews will help foster trust and long-term partnerships. By monitoring business performance closely and collaborating across departments such as Trade Marketing or Sales Planning & Operations, you will proactively address gaps or seize new opportunities. Success in this role means translating strategies into actionable plans that deliver sustainable results while championing teamwork throughout the organisation.

• Develop and implement Joint Business Plans that are closely aligned with the overall commercial strategy as well as specific customer priorities, ensuring mutual success.
• Deliver account performance targets by monitoring revenue, volume, market share, and gross margin metrics while consistently striving for improvement.
• Lead customer planning initiatives including pricing strategies, promotional activities, and new product launches to maximise visibility and sales.
• Drive excellence in retail stores by guaranteeing product availability, optimal assortment, and high-impact visibility for all assigned accounts.
• Manage trade investments within approved budgets by carefully tracking expenditures and ensuring compliance with organisational guidelines for strong return on investment.
• Build and nurture robust relationships with key customer stakeholders through regular business reviews and open communication channels.
• Monitor business performance continuously to identify gaps or opportunities for growth; collaborate with Trade Marketing, RMG, Sales Planning & Operations, distributors, and other teams to implement corrective actions.
• Translate commercial strategies into actionable customer plans that deliver tangible results while maintaining alignment with broader business objectives.
• Ensure all activities comply with internal policies and external regulations by maintaining meticulous records and adhering to best practices.
• Champion cross-functional teamwork by sharing insights and supporting colleagues in achieving shared goals.

What you bring:

To excel as a Key Account Manager in this environment, you will bring proven experience from the FMCG sector along with a solid academic background in business-related disciplines. Your expertise in managing key accounts or modern trade channels equips you with valuable insights into retail operations. You possess strong analytical capabilities that enable you to interpret data effectively and transform it into practical solutions. Your interpersonal skills shine when engaging stakeholders—both internally among colleagues from Trade Marketing or Sales Planning & Operations teams—and externally with customers. A customer-centric approach guides your actions towards creating value for clients while upholding company standards. You demonstrate responsibility when managing trade investments within set budgets by keeping detailed records and ensuring compliance. Your ability to collaborate across functions makes you an integral part of the team’s success. With your knowledge of joint business planning processes and category management principles, you contribute strategically to achieving sustainable growth.

• Bachelor’s degree in Business, Marketing, Economics or a related field is required to provide foundational knowledge for this role.
• Three to five years of commercial experience within the FMCG industry ensures familiarity with fast-moving consumer goods environments.
• Experience in Key Account Management or handling Modern Trade/Off-Trade accounts is highly advantageous for understanding retail dynamics.
• A deep understanding of the retail landscape coupled with awareness of market dynamics enables effective customer management.
• Knowledge of Joint Business Planning processes as well as basic category management principles supports strategic decision-making.
• Strong analytical skills paired with problem-solving abilities allow you to turn insights into actionable outcomes that benefit both the company and its customers.
• A proactive approach combined with excellent communication skills fosters positive stakeholder relationships and enhances team collaboration.
• Customer-focused mindset ensures that all actions taken are aligned with delivering value to clients while maintaining organisational standards.
• Ability to manage trade investments efficiently within budgetary constraints demonstrates responsibility and attention to detail.
• Team-oriented attitude encourages co-operation across departments for achieving shared objectives.

What sets this company apart:

The client stands out as an employer committed to fostering a supportive workplace culture where collaboration is valued above all else. Employees enjoy flexible working opportunities that accommodate personal needs alongside professional ambitions. Generous pension contributions reflect the organisation’s dedication to long-term financial wellbeing for its staff members. Continuous training programmes are offered so employees can expand their skillsets and stay ahead in their careers. The company places great emphasis on inclusivity—ensuring everyone feels welcome regardless of background—and encourages communal growth through shared learning experiences. By joining this organisation as a Key Account Manager, you become part of a network that nurtures talent while providing ample resources for personal development. The focus on teamwork means you’ll always have support from knowledgeable colleagues who are eager to help each other succeed. This environment not only rewards individual achievement but also celebrates collective progress toward common goals.

What's next:

If you are ready to take your career further by making a real impact in key account management within Modern Off-Trade channels, this is your moment!

Apply today by clicking on the link provided—your next step towards joining a supportive team awaits.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C