Customer Development Manager (FMCG)

A leading global organisation is seeking a Customer Development Manager to join their team in Kuala Lumpur, where your expertise will help shape the future of iconic brands that touch millions of lives every day. This role offers you the opportunity to make a meaningful impact by driving business growth and nurturing relationships with key stakeholders across modern trade accounts.

What you'll do:

As a Customer Development Manager Fast Moving Consumer Goods based in Kuala Lumpur, you will play a pivotal role in shaping the commercial strategy for some of the world’s most recognisable brands. Your day-to-day responsibilities will involve collaborating closely with customers across modern trade channels hypermarkets and local chains to develop robust business plans that drive sales growth. You will manage promotional budgets efficiently, ensuring optimal allocation of resources while adapting strategies to meet evolving market demands. By leveraging advanced business management tools, you will oversee trade promotion funds with precision. Your interpersonal skills will be essential as you engage regularly with customers at all levels, building trust-based relationships that foster long-term partnerships. You will lead teams of merchandisers and promoters in executing in-store initiatives that align with broader business objectives. Success in this role requires a keen understanding of trading terms, joint business planning processes, financial analysis techniques, and pricing strategies. Through your efforts, you will contribute significantly to the company’s growth trajectory by delivering exceptional results in direct accounts.

• Develop, implement, and monitor comprehensive business plans aimed at achieving sales targets within modern trade accounts including international hypermarkets and local chain supermarkets.
• Manage trade promotional budgets and allocated funds to generate profitable sales mixes while addressing variations versus budget forecasts for your assigned region.
• Initiate, develop, execute, and evaluate promotion strategies in collaboration with customers according to annual sales, marketing, and category plans.
• Apply business management and analysis tools such as PTCS and SPO consistently to ensure total responsibility for assigned trade promotion funds.
• Engage in daily customer interactions and business-building activities to achieve sales targets within budget constraints while maintaining strong relationships with key stakeholders.
• Direct and motivate teams of merchandisers and promoters to deliver in-store execution aligned with agreed business plans, fostering teamwork and shared objectives.
• Establish strategic cross-functional relationships through regular dialogue with customers at various levels of experience to drive mutual success.
• Implement trading terms, joint business plans, quarterly business reviews, financial viability analyses, and trade pricing strategies tailored to customer needs.
• Contribute actively to the growth and operating results of the company by developing business in direct accounts through effective negotiation and market knowledge.
• Provide demand forecasts for responsible areas based on thorough analysis of internal and external sales data as well as customer management insights.

What you bring:

The ideal candidate for the Customer Development Manager Fast Moving Consumer Goods role brings a blend of commercial acumen, interpersonal sensitivity, analytical capability, and collaborative spirit. Your academic background equips you with the theoretical foundation necessary for success in this field. With several years’ experience in FMCG sales under your belt, you understand how consumer trends shape market outcomes. Your proficiency with Microsoft Office ensures seamless communication across all levels of the organisation. You thrive when connecting with others whether it’s negotiating trading terms or motivating teams towards common goals and your empathetic approach helps build lasting partnerships. Analytical skills allow you to interpret complex data sets from both internal sources and external markets so you can adapt strategies quickly. Experience managing promotional budgets demonstrates your reliability when entrusted with financial resources. Familiarity with modern trade operations gives you insight into what drives success across different retail environments. Organisational prowess enables you to balance competing demands without losing sight of key objectives. Above all else, your enthusiasm for working together makes you an invaluable asset who contributes positively to both team culture and business outcomes.

• Bachelor's degree in a relevant discipline is required for this position to ensure foundational knowledge in commercial or related fields.
• Minimum two to three years’ proven sales experience within the fast moving consumer goods sector is essential for understanding industry dynamics.
• Proficiency in Microsoft Office applications is necessary for managing reports, presentations, budgets, and communication effectively.
• A genuine enjoyment of working collaboratively with people is vital for building strong relationships internally and externally.
• Excellent interpersonal skills are required for engaging customers at varying positions and levels of experience while establishing strategic connections.
• Ability to analyse internal/external sales data as well as customer management information is important for informed decision-making.
• Experience managing trade promotional budgets or similar financial resources demonstrates dependability in handling fiscal responsibilities.
• Familiarity with modern trade operations including hypermarkets and local chain supermarkets is highly desirable for navigating market complexities.
• Strong organisational skills enable you to juggle multiple priorities while maintaining attention to detail across all aspects of account management.
• Motivational abilities are needed for guiding teams of merchandisers/promoters towards achieving shared objectives through supportive leadership.

What sets this company apart:

This organisation stands out as a global leader renowned for its portfolio of legendary consumer brands used by millions every day. With over 150 years at the forefront of market leadership, it offers employees unmatched stability combined with continuous opportunities for personal growth. The company’s culture is built on authentic caring placing sustainability, inclusion, wellbeing, mutual respect, safety, and human dignity at the heart of everything it does. Employees benefit from flexible working arrangements that accommodate diverse lifestyles alongside comprehensive training programmes designed to nurture talent at every stage. The commitment to innovation means new ideas are always welcomed; here you’ll find an open door policy encouraging creativity while supporting your professional journey through generous development resources. Being part of this team means joining a network where collaboration is celebrated your contributions matter not just locally but globally as you help create better care for billions around the world.

What's next:

If you’re ready to make an impact by joining an inclusive team committed to excellence in consumer goods management, don’t miss this opportunity!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C