Marketing Manager (FMCG)

A leading global recruitment company is seeking a talented Marketing Manager for a renowned FMCG organisation in Kuala Lumpur. This exciting opportunity places you at the forefront of brand strategy and marketing initiatives, overseeing a diverse portfolio of beverage and frozen treat products. You will be empowered to shape local brand direction while leveraging global strategies, ensuring that every campaign resonates with Malaysian consumers.

What you'll do:

As Marketing Manager (FMCG), you will play a pivotal role in shaping the future of beloved beverage and frozen treat brands across Malaysia. Your day-to-day responsibilities will involve crafting compelling brand strategies rooted in consumer insights while ensuring alignment with global standards. You will orchestrate annual campaign planning balancing creative vision with operational excellence and work hand-in-hand with sales, trade marketing, and agency partners to bring these campaigns to life. By continuously analysing portfolio performance and identifying areas for innovation or rationalisation, you will keep your brands ahead of market trends. Your support for new product launches will be crucial in driving category growth. Additionally, you will manage budgets meticulously to maximise impact while mentoring your team towards shared success. Building lasting relationships with both internal colleagues and external partners will be essential as you champion collaborative efforts that elevate brand equity throughout the region.

• Lead the development and execution of local brand strategies while thoughtfully adapting global frameworks to meet specific market needs in Malaysia.
• Translate deep consumer and market insights into actionable marketing strategies that enhance brand positioning and long-term growth plans for each product line.
• Design comprehensive annual campaign plans, including communication calendars and activation schedules that span ATL, BTL, digital, and shopper marketing channels.
• Drive excellence in campaign execution by collaborating with sales, trade marketing, and agency partners to ensure seamless delivery across all touchpoints.
• Analyse portfolio performance regularly to identify optimisation opportunities and spearhead innovation initiatives in partnership with the Commercial Innovation team.
• Oversee new product launches from concept through execution by working closely with cross-functional teams to ensure successful market entry.
• Support the sales team in expanding presence within the food service channel through new product lines, SKU expansion, and tailored marketing toolkits.
• Manage the brand A&P budget efficiently, ensuring optimal ROI across all media investments and brand activities while tracking key performance indicators.
• Mentor and develop a talented local marketing team by fostering a culture of continuous learning, collaboration, and high achievement.
• Build strong relationships with internal stakeholders, senior management, external agencies, and other key partners to align objectives and maximise results.

What you bring:

Your proven track record as a Marketing Manager (FMCG) demonstrates your expertise in developing impactful strategies that resonate locally while aligning with broader organisational goals. You bring hands-on experience from similar roles within FMCG or non-alcoholic beverage industries where you have successfully managed portfolios or led integrated campaigns. Your bilingual communication skills allow you to connect meaningfully with both internal teams and external partners across languages. You are known for your analytical mindset translating complex data into actionable insights and your ability to pivot strategies when needed without losing sight of long-term objectives. As an empathetic leader who nurtures talent development within your team, you foster an environment where everyone feels supported to contribute their best ideas. Your understanding of Malaysian consumers enables you to craft relevant messaging while your adaptability ensures continued success amidst changing market conditions.

• Bachelor’s degree in Marketing, International Business, Mass Communication or a related field is required for this role.
• Five to eight years’ experience in marketing or commercial execution roles within fast moving consumer goods or non-alcoholic beverage sectors is highly desirable.
• Demonstrated ability to work independently as well as collaboratively within diverse teams is important for success.
• Strong analytical skills are necessary for interpreting market data and optimising campaign effectiveness.
• Experience leading teams with a focus on talent development and fostering an inclusive culture is expected.
• Familiarity with Malaysian market dynamics and consumer behaviour will enable you to tailor strategies effectively.
• Excellent organisational skills with keen attention to detail are vital for managing multiple projects simultaneously.
• Adaptability in responding quickly to changes within fast-evolving markets or digital landscapes is valued.
• Proactive approach combined with cultural awareness ensures effective stakeholder management across regions.

What sets this company apart:

This organisation stands out as a trusted leader within the fast moving consumer goods sector thanks to its commitment to quality products, sustainable practices, and community engagement. Employees benefit from flexible working opportunities designed to support work-life balance alongside generous training programmes that encourage ongoing professional growth. The company fosters an inclusive culture where collaboration is celebrated ensuring every voice is heard regardless of background or experience level. With access to regional resources as well as global best practices, you will find yourself part of a networked team dedicated not only to business success but also personal fulfilment. Here you can expect supportive leadership focused on mentorship rather than hierarchy empowering you to share ideas freely while building meaningful connections across departments. If you value being part of an organisation that invests in its people as much as its brands, this is the place where your career can truly flourish.

What's next:

If you are ready to take your marketing career further by shaping iconic brands within an inspiring FMCG environment, we want to hear from you!

Apply today by clicking on the link provided your next rewarding opportunity awaits.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C