Senior Brand Executive (FMCG)

A leading healthcare and consumer goods organisation in Malaysia is seeking a Senior Brand Executive to manage and elevate several well-known brands within the fast moving consumer goods sector. This role offers you the opportunity to shape brand strategies, drive impactful marketing campaigns across ATL, digital, and KOL channels, and support influencer marketing initiatives for high-profile products.

What you'll do:

As a Senior Brand Executive Fast Moving Consumer Goods in Malaysia, you will be entrusted with managing several prominent brands by developing robust marketing strategies that span traditional media (ATL), digital platforms, and influencer networks. Your day-to-day responsibilities will involve crafting detailed marketing plans tailored to each brand’s unique positioning while overseeing the execution of multi-channel campaigns designed to boost visibility and engagement. You will work closely with agencies to ensure high-quality deliverables that meet KPIs while continuously monitoring performance metrics such as engagement rates, sales conversions, and ROI. In addition to driving digital marketing efforts including KOL campaigns you will maintain a strong presence on e-commerce platforms by optimising content and branding consistency. Collaboration is at the heart of this role; you will coordinate extensively with internal departments like Sales, Regulatory Affairs, Supply Chain as well as external partners to guarantee seamless operations. Market research forms another critical aspect of your role: you’ll analyse competitors’ strategies and gather valuable consumer insights from feedback channels to inform ongoing improvements. Administrative tasks such as budget tracking and reporting are also integral parts of your daily routine. Success in this position requires a blend of analytical thinking, stakeholder management skills, creativity in campaign design, attention to detail in execution quality and above all a commitment to delivering results that strengthen brand growth.

• Develop comprehensive annual and quarterly marketing plans for assigned brands by aligning communication strategies with brand positioning and target audience needs.
• Plan, manage, and execute ATL (Above The Line), digital, and KOL (Key Opinion Leader) campaigns across all relevant channels to maximise brand visibility.
• Monitor brand performance using data analytics and market insights to identify opportunities for improvement and recommend actionable strategies.
• Lead the planning and execution of KOL and influencer campaigns for multiple brands while supporting additional campaigns in line with broader objectives.
• Create detailed campaign direction documents, briefs, and content strategies to guide agencies towards strong execution quality and KPI achievement.
• Track engagement metrics such as reach, ROI, sales traffic, conversion rates; optimise campaign performance by applying learnings across future initiatives.
• Oversee brand presence on key e-commerce platforms including Shopee, Lazada, and TikTok Shop; ensure consistent branding and optimised content delivery.
• Coordinate with internal teams (Sales, Regulatory Affairs, Supply Chain) as well as external partners to facilitate smooth campaign execution.
• Conduct thorough market research including competitor analysis on pricing, promotions, communication strategies; gather consumer insights from various sources.
• Manage budget tracking processes efficiently while ensuring timely reporting of campaign performance and marketing activities.

What you bring:

To excel as a Senior Brand Executive Fast Moving Consumer Goods in Malaysia you should bring substantial experience from the FMCG or healthcare industries ideally three to five years where you have successfully managed brands through strategic planning and execution of multi-channel campaigns. Your academic background should include a Bachelor’s degree in Marketing or related fields which equips you with foundational knowledge needed for this role. Your interpersonal skills must be outstanding; fluency in English and Bahasa Malaysia ensures effective communication across diverse teams. You possess advanced project management capabilities allowing you to juggle multiple priorities seamlessly while maintaining high standards of quality. Analytical thinking is crucial: your ability to interpret market data enables you to make informed decisions that drive brand growth. Experience coordinating stakeholders both internal departments like Sales or Supply Chain as well as external agencies is key for achieving campaign objectives efficiently. Familiarity with e-commerce platform management rounds out your skill set enabling you to optimise online presence effectively. Above all else your proactive attitude combined with responsibility ensures that every initiative undertaken delivers measurable results.

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication or related field is required for this position.
• Three to five years of proven experience in brand marketing within FMCG or healthcare sectors is highly desirable.
• Demonstrated expertise in planning and managing KOL (Key Opinion Leader) campaigns alongside digital marketing initiatives is preferred.
• Strong understanding of brand management principles coupled with strategic marketing acumen is essential.
• Excellent communication skills in English and Bahasa Malaysia are necessary.
• Exceptional project management abilities combined with effective stakeholder coordination skills are vital for success.
• Analytical mindset with the ability to interpret complex data sets into actionable recommendations is expected.
• Proactive approach towards responsibility; capable of managing multiple priorities independently without compromising quality.
• Experience working collaboratively with cross-functional teams both locally and internationally enhances suitability for this role.
• Familiarity with e-commerce platform management (Shopee/Lazada/TikTok Shop) including content optimisation is beneficial.

What sets this company apart:

This organisation stands out due to its commitment to nurturing talent within an inclusive environment where collaboration across cultures is encouraged. Employees benefit from exposure to international business practices through regular interaction with headquarters abroad including opportunities for overseas travel when required which broadens professional horizons significantly. The company places great emphasis on knowledge sharing among teams fostering continuous learning through training opportunities tailored towards personal growth. Flexible working arrangements are supported wherever possible allowing staff members greater autonomy over their schedules while generous pension contributions provide long-term financial security. The leadership style here prioritises supportive guidance ensuring every team member feels valued regardless of their background or experience level. With a focus on ethical business practices transparency honesty and respect the organisation has built a reputation for dependability within the healthcare sector making it an attractive destination for professionals seeking stability alongside career advancement.

What's next:

If you are ready to take your expertise in brand marketing to new heights within the fast moving consumer goods sector apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C