Ecommerce Director (Fashion/FMCG)

A leading global fashion retailer is seeking an Ecommerce Director to drive digital growth across APAC region. This role offers the opportunity to lead market-specific ecommerce strategies, enhance customer engagement, and accelerate online revenue growth.

What you’ll do

As the Ecommerce Director – Fashion & FMCG, you will lead the brand’s digital growth strategy across the APAC region. You will be responsible for driving market-specific ecommerce initiatives, optimising online performance, and delivering seamless customer experiences aligned with global business objectives.

Key responsibilities include:

• Develop and execute ecommerce strategies tailored to regional market needs while aligning with global direction.
• Manage online assortment planning, inventory allocation, and trading activities to maximise commercial performance.
• Leverage customer insights and data analytics to drive acquisition, retention, and omni-channel engagement strategies.
• Lead, mentor, and collaborate with cross-functional teams including marketing, merchandising, logistics, and IT.
• Oversee end-to-end ecommerce operations, including digital campaigns, merchandising, fulfilment, and customer experience.
• Drive revenue growth through strong commercial management, performance tracking, and P&L ownership.
• Analyse market trends and business data to support strategic decision-making and continuous improvement initiatives.
• Ensure operational excellence, regulatory compliance, and consistency in brand experience across all digital touchpoints.
• Identify opportunities to enhance processes, adopt new technologies, and improve the online customer journey.
• Represent the ecommerce function in regional and cross-functional business initiatives.

What you bring

To succeed in this role, you will bring strong ecommerce leadership experience within retail or consumer-focused industries, combined with commercial acumen and a data-driven mindset. You are a collaborative leader with a passion for digital innovation and customer experience.

Key requirements include:

• Bachelor’s degree in Marketing, Business, or a related discipline.
• Minimum five years of experience leading ecommerce growth within retail, FMCG, or related industries.
• Proven track record in developing and executing successful ecommerce and digital commerce strategies.
• Experience managing cross-functional stakeholders and working within matrix organisations.
• Strong leadership capabilities with experience building and managing high-performing teams.
• Solid commercial and financial management skills, including P&L responsibility.
• Analytical and data-driven approach to business planning and decision-making.
• Strong understanding of ecommerce operations, merchandising, digital marketing, logistics, and customer journey management.
• Excellent communication and stakeholder management skills.
• Adaptable, proactive, and passionate about driving innovation in digital commerce.

What sets this company apart

This globally recognised fashion retailer is known for its commitment to quality, innovation, and customer-centricity. The organisation offers a collaborative and inclusive working environment where employees are empowered to grow, contribute ideas, and make meaningful impact.

With a strong focus on professional development, flexibility, and continuous innovation, the company provides an exciting opportunity to be part of a dynamic team shaping the future of retail across the region.

What’s next

If you are ready to take the next step in your ecommerce leadership career with an internationally recognised retail brand, we would love to hear from you.

Apply now to explore this exciting opportunity.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C