Growth Marketing Manager (F&B)

A new Senior Marketing Manager specialising in growth marketing for omnichannel has just been made available with a reputable QSR brand in the country.

A leading quick service restaurant brand in Kuala Lumpur is seeking a Senior Marketing Manager to spearhead their omnichannel digital acquisition and retention strategy. This pivotal role offers you the opportunity to drive an ambitious digital transformation plan, focusing on developing, communicating, and executing strategies that accelerate digital sales and database growth. You will be at the forefront of shaping customer experiences across app, web, and digital touchpoints, collaborating with cross-functional teams and external partners to deliver best-in-class marketing initiatives. The organisation is committed to fostering a culture of continuous learning and improvement, providing flexible working opportunities, generous training programmes, and supportive leadership. If you are passionate about leveraging data-driven insights to surprise and delight customers while futureproofing a beloved brand, this is your chance to make a significant impact.

• Lead the development and execution of omnichannel digital strategies that drive sales growth and customer loyalty through innovative acquisition and retention initiatives.
• Collaborate closely with internal teams and external partners to create seamless customer journeys across all digital platforms, ensuring a customer-first mindset in every campaign.
• Enjoy flexible working opportunities, access to ongoing training programmes, and supportive leadership that empowers you to grow professionally within a dynamic environment.

What you'll do:

As Senior Marketing Manager based in Kuala Lumpur, you will play a central role in driving the brand’s omnichannel digital transformation agenda. Your day-to-day responsibilities will involve leading the charge on digital sales growth through strategic acquisition campaigns across multiple platforms. You will collaborate with cross-functional teams—including retention specialists, UI/UX experts, partnership managers, aggregators, mainstream marketing colleagues—and external agency partners to ensure seamless execution of marketing initiatives. By continuously measuring performance metrics such as sales transactions, conversion rates, app ratings, campaign results, and channel effectiveness, you will optimise strategies for maximum impact. You will also champion a test-and-learn culture within the team to foster innovation while maintaining a customer-first approach in resolving any platform or promotional issues promptly. Your expertise in developing personalised CRM strategies will help increase known audience engagement through loyalty programmes that reduce churn and encourage repeat purchases. Additionally, you will lead strategic partnerships with food aggregators and e-commerce merchants to maximise brand buzz and sales growth aligned with acquisition and retention objectives. Your ability to manage budgets across media production channels while keeping abreast of industry trends will ensure the brand remains competitive in an ever-evolving market.

• Drive the omnichannel digital transformation plan by developing robust strategies, plans, and tactics for digital sales and database growth through acquisition and retention initiatives.
• Accelerate app growth and enhance digital touchpoints by crafting compelling value propositions and go-to-market plans rooted in customer-centricity.
• Increase known and active transacting users via strategic partnerships, offline acquisition efforts, CRM personalisation, and loyalty programmes.
• Lead the vision for digital and ecommerce sales by implementing best practices in acquisition, retention, and user experience across app, web, and other digital channels.
• Develop comprehensive marketing acquisition calendars for e-commerce and digital channels while collaborating with cross-functional teams to identify new opportunities.
• Champion thought leadership by introducing innovative features that drive revenue, improve conversion rates, and boost active user engagement on digital platforms.
• Grow sales and average order value by attracting new customer segments through integrated omnichannel experiences such as dine-in via app loyalty integration.
• Continuously measure and optimise e-commerce performance holistically—including sales transactions, user metrics, campaign effectiveness, conversion rates, app ratings, and channel performance.
• Foster a strong test-and-learn culture within e-commerce teams and partner agencies to build on successful initiatives for sustained sales growth.
• Ensure fast and responsive resolution of e-commerce issues related to platform functionality, promotions, user experience, and customer complaints.

What you bring:

The ideal candidate for the Senior Marketing Manager role brings extensive experience from commercial marketing positions where you have thrived under pressure in fast-paced settings. Your background includes hands-on expertise with advanced analytics tools such as Google Analytics 360 or Firebase alongside CRM systems powered by MarTech solutions. You possess exceptional communication skills—both verbal and written—that enable you to build trustful relationships with senior management while guiding your team towards shared goals. Your supportive leadership style fosters collaboration among direct reports including assistant managers as well as indirect subordinates like senior executives. Organisational prowess allows you to juggle multiple priorities efficiently without compromising quality or timeliness. A keen commercial acumen paired with genuine curiosity about business strategy helps you identify new opportunities for growth while navigating complex organisational structures smoothly. Your high sense of responsibility ensures projects are delivered on time even when facing tight deadlines or unexpected challenges. While QSR industry experience would be beneficial it is not required; what matters most is your commitment to delivering results through empathetic teamwork.

• Bachelor’s Degree in Marketing or relevant field is required for this position.
• 12-15 years of proven experience in commercial marketing roles within fast-paced environments is essential.
• Expertise in Google Analytics 360, Firebase, app analytics tools, CRM systems, MarTech platforms is highly valued.
• Excellent verbal and written communication skills are necessary for managing relationships with senior management stakeholders.
• Demonstrated ability to cultivate high productivity team spirit through supportive leadership is crucial.
• Strong organisational skills with the capacity to prioritise workload effectively under pressure are vital for success.
• A commercial mindset coupled with curiosity about strategic business pillars will help you thrive in this role.
• Experience navigating complex organisational dynamics to achieve business goals is important.
• High sense of responsibility combined with urgency ensures deadlines are met even under challenging circumstances.
• Quick service restaurant (QSR) industry experience is considered an advantage but not mandatory.

What sets this company apart:

This organisation stands out as one of Malaysia’s most recognisable brands within the quick service restaurant sector—renowned for its commitment to quality customer experiences both online and offline. Employees benefit from generous training opportunities that encourage professional development at every stage of your career journey. The company’s inclusive culture values collaboration across departments—ensuring everyone’s voice is heard when shaping strategic decisions or launching new initiatives. Supportive leadership empowers staff members by providing guidance without micromanagement so you can focus on achieving business goals together as a team. With access to cutting-edge technology platforms plus ongoing knowledge-sharing sessions between internal experts there are ample opportunities for personal growth whether you’re looking to deepen your technical skills or broaden your understanding of consumer behaviour trends. The organisation’s dedication to continuous improvement means employees are always encouraged to bring fresh ideas forward—helping futureproof the brand against evolving market demands while maintaining its reputation as a trusted household name throughout Malaysia.

What's next:

If you are ready to take your marketing career to new heights by driving impactful digital transformation initiatives within a supportive environment—this is your moment!

Apply today by clicking on the link provided below.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C