Marketing Director (F&B)

A newly created Marketing Director position has just been made available with a well known and established F&B retail here in Malaysia. This newly created role is to support the growth of the company and reports directly to the CEO/MD of the company.

A renowned international consumer-facing food and beverage retail brand is seeking a Marketing Director to spearhead its marketing strategy and execution across Malaysia. This pivotal role offers you the chance to shape the future of a beloved brand, working closely with both local and global leadership teams. You will be at the forefront of driving brand growth, customer acquisition, loyalty, digital performance, product innovation, pricing strategy, and overall commercial marketing effectiveness. As the leader of a high-performing marketing team, you will collaborate with cross-functional stakeholders to deliver sustainable business growth and elevate customer engagement. This is an exceptional opportunity for someone who thrives in a supportive environment that values inclusive leadership, knowledge sharing, and flexible working opportunities.

• Take ownership of the entire marketing function for a globally recognised F&B brand, influencing strategic direction and market presence throughout Malaysia.
• Enjoy flexible working opportunities and access to ongoing training and development programmes designed to support your professional growth.
• Work within a collaborative culture that encourages knowledge sharing, teamwork, and strong interdepartmental relationships to achieve shared goals.

What you'll do:

As Marketing Director, you will play an instrumental role in shaping the company’s market presence across Malaysia. Your day-to-day responsibilities will involve setting strategic direction for all marketing activities while ensuring alignment with broader business goals. You will lead a talented team dedicated to delivering impactful campaigns across multiple channels—ranging from digital platforms to in-store experiences. By nurturing strong relationships with internal stakeholders as well as external partners such as agencies and vendors, you will ensure that every initiative is executed flawlessly. Your ability to interpret data-driven insights will empower you to make informed decisions that drive customer acquisition and retention. Success in this role means consistently elevating the brand’s reputation while fostering an environment where your team feels supported, valued, and motivated to excel.

• Develop and execute comprehensive marketing strategies that are fully aligned with the organisation’s business objectives and long-term vision.
• Lead all aspects of brand management, digital marketing, CRM initiatives, loyalty programmes, social media campaigns, promotions, and customer engagement activities.
• Drive performance marketing by leveraging data analytics and consumer insights to optimise return on investment across all channels.
• Oversee the successful launch of new products while managing innovation pipelines, pricing structures, and promotional strategies to maximise market impact.
• Manage agency partnerships effectively while ensuring optimal allocation of marketing budgets and implementation of robust performance measurement frameworks.
• Build, mentor, and inspire a high-performing marketing team by fostering a culture of collaboration, continuous learning, and mutual support.
• Collaborate closely with cross-functional teams including operations, finance, product development, and sales to ensure seamless execution of integrated campaigns.
• Champion the use of digital tools and platforms to enhance customer experience and drive loyalty through personalised communications.
• Monitor market trends and competitor activity to inform proactive adjustments in strategy that keep the brand ahead in a competitive landscape.

What you bring:

To excel as Marketing Director in this internationally respected organisation, your extensive background in consumer-focused industries equips you with deep understanding of market dynamics. Your history of successfully building brands demonstrates your ability to connect emotionally with customers while driving tangible business outcomes. You bring not only technical proficiency across all facets of modern marketing—from CRM systems through digital channels—but also genuine enthusiasm for nurturing talent within your team. Your empathetic leadership style fosters open communication and encourages knowledge sharing at every level. With strong commercial awareness guiding your decisions around budgeting or resource allocation, you ensure that every initiative delivers value without compromising creativity or quality. Experience navigating complex organisational structures further enhances your capacity for effective cross-functional collaboration—making you an indispensable partner in achieving shared objectives.

• Over 15 years of progressive experience in marketing roles within consumer-facing industries such as food & beverage, retail, FMCG or related sectors is essential for this position.
• A proven track record in building brands, driving commercial marketing initiatives, achieving customer growth targets, and leading digital transformation projects is required.
• Demonstrated expertise in managing multi-channel marketing functions including CRM systems, loyalty programmes, digital campaigns, social media engagement strategies, and performance marketing is highly desirable.
• Experience in leading diverse teams with empathy while influencing senior stakeholders through effective communication is crucial for success.
• Strategic thinking abilities combined with a hands-on approach enable you to translate vision into actionable plans that deliver measurable results.
• Strong commercial acumen allows you to balance creative ambition with financial responsibility when allocating resources or evaluating campaign effectiveness.
• Familiarity with international or matrix organisational structures would be advantageous as it supports seamless collaboration across borders.
• Excellent interpersonal skills help you build trust-based relationships both internally among colleagues and externally with partners or agencies.

What sets this company apart:

This organisation stands out as one of the world’s most recognisable consumer brands within the food & beverage sector—a testament to its enduring commitment to quality service and customer satisfaction. Employees benefit from being part of a truly global network where best practices are shared freely across markets. The company places significant emphasis on personal development through structured training opportunities tailored to individual career aspirations. Flexible working arrangements are available to help you maintain work-life balance while pursuing ambitious professional goals. The workplace culture is built on inclusivity; everyone’s voice matters regardless of their background or tenure. Collaboration is celebrated here—teams work together towards common objectives rather than competing against each other. If you value being part of an organisation that invests in its people just as much as it does in its products or services—and if you appreciate generous support for ongoing learning—this is an ideal environment for your next career move.

What's next:

If you are ready to take on this exciting challenge and contribute meaningfully to the future success of a globally admired brand in Malaysia’s vibrant F&B industry—your next step awaits!

Apply today by clicking on the link provided; we look forward to connecting with passionate marketers who share our client’s vision for excellence.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C