Public Relations Manager (Automotive)

An exciting opportunity has arisen for a Public Relations Manager to join an automotive organisation in Kuala Lumpur.

What you'll do:

As a Public Relations Manager, you will be entrusted with shaping the narrative of one of the most prominent names in the automotive industry. Your day-to-day responsibilities will revolve around creating integrated PR strategies that not only support business objectives but also foster meaningful connections with key stakeholders. You will be instrumental in driving successful product launches through earned media coverage while ensuring that every message aligns seamlessly with both global directives and local market nuances. By leveraging your expertise in relationship building and crisis management, you will safeguard the organisation’s reputation during critical moments. In this role, your proactive approach to monitoring media sentiment and managing agency partners will be crucial in maintaining a positive brand image. Ultimately, your contributions will help position the company as an industry leader committed to excellence in every aspect of its public engagement.

• Develop and implement comprehensive public relations strategies that align with overall brand objectives and business goals, ensuring consistent messaging across all channels.
• Support brand marketing activities, major product launches, and key corporate initiatives by crafting compelling stories that engage both media and consumers.
• Ensure seamless alignment between global headquarters’ messaging and local market execution by collaborating closely with international communications teams.
• Build and nurture strong relationships with key media contacts, editors, journalists, influencers, and industry stakeholders to maximise positive coverage.
• Manage all aspects of press outreach including organising media briefings, interviews, press events, and experiential activities such as test drives or plant visits.
• Draft and distribute high-quality press releases, media kits, Q&A documents, speeches, and other essential communication materials tailored for various audiences.
• Monitor media coverage diligently by providing regular reporting and insightful analysis on sentiment, reach, and emerging issues relevant to the brand.
• Lead public relations efforts for new vehicle launches, facelifts, technology introductions as well as support corporate announcements like partnerships or dealership expansions.
• Coordinate crisis communication planning by identifying potential issues early on, developing response protocols, preparing spokespersons with talking points and media training.
• Collaborate effectively with digital and social media teams to amplify PR stories across owned channels while managing influencer relationships aligned with brand values.

What you bring:

To excel as a Public Relations Manager in this organisation, you will bring a wealth of experience from previous roles within the automotive industry or similar fast-evolving sectors. Your academic background in communications or marketing provides you with a solid foundation upon which you have built practical expertise in managing complex PR campaigns. You possess an innate talent for forging lasting relationships with journalists, editors, influencers, and other key opinion leaders—enabling you to secure valuable earned media opportunities. Your keen awareness of evolving consumer preferences allows you to tailor messages that truly connect with diverse audiences. In addition to technical proficiency in drafting press materials or coordinating events such as auto shows or plant visits, your interpersonal skills shine when collaborating across departments or preparing spokespersons for high-stakes interviews. Your calm demeanour during crises ensures swift issue identification followed by measured responses that uphold organisational integrity. Above all else, your passion for storytelling combined with analytical acumen positions you as an indispensable asset capable of elevating the company’s profile both locally and globally.

• Bachelor’s degree in Communications, Public Relations, Marketing or a related discipline is required for this position to ensure foundational knowledge of best practices.
• A minimum of 3-5 years’ experience in public relations or communications within the automotive sector demonstrates your familiarity with industry-specific challenges and opportunities.
• Proven track record of cultivating strong media relationships coupled with successful execution of press campaigns highlights your ability to generate impactful coverage.
• Deep understanding of current automotive trends along with consumer behaviour insights enables you to craft relevant messages that resonate with target audiences.
• Exceptional skills in media handling—including storytelling techniques and message development—are essential for delivering clear narratives across multiple platforms.
• Experience managing crisis communications situations ensures you can protect organisational reputation under pressure through timely responses and strategic planning.
• Demonstrated ability to coordinate cross-functional teams—including digital marketing specialists—to amplify PR initiatives via owned and earned channels is highly valued.
• Strong analytical skills are necessary for tracking online sentiment as well as providing actionable insights from media monitoring reports.
• Experience working alongside PR agencies ensures effective planning within budget constraints while maintaining high standards of execution.

What sets this company apart:

This organisation stands out as one of the most influential players within the automotive landscape—not just regionally but on a global scale. By joining this team, you become part of an organisation that values knowledge sharing while actively supporting under-represented voices within its ranks. Whether it’s participating in high-profile vehicle launches or shaping corporate announcements about new partnerships or technological advancements—you’ll find ample opportunities here for personal growth alongside collective achievement.

What's next:

If you are ready to take your career in public relations to new heights within an inspiring environment dedicated to excellence—this is your moment!

Apply today by clicking on the link provided; we look forward to discovering how your unique talents can contribute towards our shared success.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C