Social Media & Digital Marketing Specialist

A leading lubricant manufacturer in Malaysia is seeking a Social Media Specialist to join their expanding team in Shah Alam. This role offers the unique opportunity to shape the digital presence of a company supplying high-performance automotive, industrial, and specialty lubricants across Malaysia and regional markets.

What you'll do:

As a Social Media Specialist based in Shah Alam, your day-to-day responsibilities will centre around developing impactful digital marketing strategies that elevate brand awareness within the automotive and industrial lubricants sector. You will create compelling content tailored to diverse audiences from technical guides for workshops to industry trend analyses for OEM partners ensuring every piece supports business objectives. Your expertise in campaign management will be crucial as you design targeted initiatives that generate qualified leads from key market segments. By managing website optimisation projects and leveraging CRM systems for efficient enquiry handling, you will play a pivotal role in connecting potential customers with the sales team. Analysing campaign performance data will enable you to provide insightful recommendations for ongoing improvement. Success in this position hinges on your ability to deliver measurable results that contribute directly to customer acquisition and distributor recruitment while maintaining a cohesive brand image across all digital touchpoints.

• Develop and execute comprehensive digital marketing strategies across platforms such as Facebook, Instagram, TikTok, LinkedIn, and other relevant channels to enhance brand visibility.
• Create engaging content including technical articles, videos, case studies, customer testimonials, product launches, lubricant application guides, maintenance tips, technical comparisons, industry trends, customer success stories, and manufacturing capability highlights.
• Maintain a consistent corporate brand image across all digital channels by ensuring alignment with organisational values and messaging.
• Manage and continuously improve the company website and digital assets to optimise user experience and support lead generation initiatives.
• Design and implement targeted campaigns aimed at generating qualified enquiries from industrial manufacturers, fleet operators, automotive workshops, OEMs, distributors, private label customers, and toll blending prospects.
• Create landing pages and lead capture campaigns that effectively convert visitors into actionable leads for the sales pipeline.
• Oversee Google Ads, Meta Ads (Facebook/Instagram), SEO initiatives, and campaign performance to maximise conversion rates while optimising cost per lead.
• Ensure all digital enquiries are captured accurately and transferred promptly to the sales team via CRM systems for seamless follow-up.
• Monitor website traffic, qualified lead generation metrics, marketing campaign ROI, conversion rates, search engine rankings, social media engagement levels, cost per lead figures, and overall marketing contribution to sales pipeline.
• Provide monthly analytics reports with actionable recommendations for continuous improvement in digital marketing efforts.

What you bring:

The ideal candidate for the Social Media Specialist position brings a blend of academic qualifications in marketing or related fields alongside practical experience managing digital campaigns within B2B or industrial contexts. Your proficiency in utilising social media platforms including LinkedIn for professional networking and executing Google Ads or SEO strategies will be essential for reaching target audiences effectively. Strong copywriting abilities coupled with familiarity in design tools empower you to produce visually appealing content that resonates across various channels. Experience with CRM systems enhances your capacity to streamline lead capture processes while supporting sales teams efficiently. A commercially driven mindset ensures your efforts translate into measurable business growth rather than mere engagement metrics. Your attention to detail enables you to juggle multiple projects seamlessly while maintaining consistency in branding. Analytical skills underpin your ability to interpret campaign data accurately driving continuous improvement through actionable recommendations. Above all else, your passion for creating content that generates real business opportunities sets you apart as an invaluable asset within this dynamic environment.

• Bachelor’s degree in Marketing, Digital Marketing, Business Communications or a related discipline is required for this role.
• 2–5 years’ hands-on experience in digital marketing with proven expertise in social media or B2B marketing environments.
• Demonstrated ability to manage LinkedIn profiles as well as Meta platforms (Facebook/Instagram), Google Ads campaigns, and SEO initiatives effectively.
• Exceptional copywriting skills combined with proficiency in content creation using tools such as Canva or Adobe Creative Suite or similar design software.
• Familiarity with CRM systems like HubSpot, Zoho or Salesforce is considered advantageous for streamlining lead management processes.
• Experience working within industrial sectors such as automotive manufacturing or B2B businesses is highly desirable for understanding target audiences.
• Commercially minded approach with a focus on delivering tangible business outcomes through strategic marketing activities.
• Detail-oriented mindset paired with strong organisational skills ensures timely execution of multiple projects simultaneously.
• Comfortable collaborating closely with sales teams to align marketing efforts with business development goals.
• Analytical capabilities allow you to monitor campaign performance data rigorously while making informed decisions based on insights.

What sets this company apart:

This organisation stands out as a rapidly growing player within Malaysia’s lubricant manufacturing sector serving automotive workshops, industrial customers, distributors, fleet operators and OEM partners both locally and regionally. Employees benefit from direct access to senior management who value input on shaping strategic direction; this collaborative environment fosters personal growth alongside professional achievement. The company’s ambitious regional expansion plan offers clear pathways for career progression as operations scale across Malaysia and ASEAN markets. Team members are empowered to build high-impact functions from scratch enabling creative freedom while contributing meaningfully toward business objectives. Professional development opportunities abound thanks to ongoing investment in training resources designed to keep staff at the forefront of industry trends. The supportive leadership culture prioritises knowledge sharing among colleagues ensuring everyone feels connected within a communal network dedicated to mutual success. Flexible working arrangements may be available depending on operational needs; above all else employees enjoy being part of an organisation committed not only to excellence but also inclusivity within its workforce.

What's next:

If you are ready to make a meaningful impact by driving digital growth within Malaysia’s thriving lubricant sector this is your chance!

Apply today by clicking on the link provided; take the next step towards joining an ambitious team where your expertise will help shape future success.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C