PR & Communications Specialist (Fashion)

A globally recognised fashion brand is seeking a Public Relations & Communications Specialist for a regional role based in Kuala Lumpur. You will help shape the brand’s public image across markets by working with media, influencers, and celebrities to craft engaging stories. The role includes PR activations, press events, and campaigns across platforms. It offers a collaborative, inclusive environment with flexible working and growth opportunities.

What you’ll do:

• Develop and execute PR and communication strategies tailored to the sales market, aligned with global goals and local nuances.
• Lead PR activations including press releases, press days, exclusive events, and targeted media outreach to strengthen brand visibility.
• Cultivate strong relationships with media, influencers, and celebrities in the fashion space to drive positive coverage and engagement.
• Track and analyse PR performance, including media coverage, sentiment, and campaign effectiveness to guide future planning.
• Manage media relations by proactively pitching stories and responding to journalist and media enquiries.
• Write, edit, and proofread press releases, while supporting crisis prevention and reputation management efforts.
• Support internal communications by localising global content and driving employee engagement initiatives.

What you bring:

• Proven PR or communications experience in fashion or related industries.
• Strong writing and relationship-building skills.
• Established network within fashion media, influencers, and celebrity circles.
• Strong understanding of media dynamics and communications strategy.
• Ability to craft clear and aligned brand narratives.
• Crisis management experience with calm, effective decision-making.
• Ability to adapt global content for local audiences with cultural sensitivity.

What sets this company apart:

This globally recognised fashion brand is known not only for its iconic presence but also for its inclusive and supportive culture. Flexible working arrangements support work-life balance, while ongoing training programmes ensure continuous professional development aligned with industry trends. The organisation encourages open collaboration across teams, where ideas are shared freely and respected. Diversity is actively embraced, bringing together people from varied backgrounds to enrich creativity and innovation. Joining this company means becoming part of a community that values excellence in fashion as well as empathy, teamwork, and personal growth.

What’s next:

If you are passionate about shaping fashion narratives through impactful PR and want your work to be recognised, this is your opportunity.

Apply today via the link provided to take the next step with a globally respected fashion brand.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C