Digital Marketing and Communications Executive

A leading healthcare provider in Kuala Lumpur is seeking a Digital Marketing and Communications Executive to play a pivotal role in shaping the organisation’s marketing direction. This position offers you the opportunity to drive strategic marketing initiatives across multiple channels, ensuring robust market positioning and continuous growth of leads for all clinic branches.

What you'll do:

As a Digital Marketing and Communications Executive, you will be responsible for orchestrating strategic marketing initiatives that span digital, offline, and in-clinic channels. Your day-to-day activities will involve collaborating with various departments to ensure unified messaging that supports revenue targets. You will analyse campaign performance using advanced analytics tools, refine tactics based on real-time data, and continuously optimise digital presence for sustained growth. By overseeing brand positioning efforts and monitoring market trends, you will help shape business decisions that drive competitive advantage. Success in this role requires meticulous attention to detail in communication compliance as well as proactive management of social media calendars. Your ability to deliver high-impact campaigns each quarter will be instrumental in achieving ambitious lead generation goals while maintaining the integrity of the brand.

• Develop comprehensive annual and quarterly marketing strategies that are fully aligned with corporate health objectives and clinic business goals.
• Lead the planning and execution of impactful campaigns across digital platforms, offline media, and in-clinic channels to maximise reach and engagement.
• Oversee brand positioning efforts by conducting competitive intelligence gathering and analysing market insights to inform key business decisions.
• Coordinate closely with Corporate Health, Operations, Clinical Governance, and Digital Marketing teams to ensure messaging is cohesive and drives measurable revenue impact.
• Review promotional performance regularly using analytics tools, refining tactics to optimise results based on data-driven insights.
• Contribute actively to achieving the overall Marketing Division’s revenue KPIs by implementing high-impact campaigns with clear conversion metrics.
• Strengthen the organisation’s digital presence through continuous optimisation of campaigns, aiming for consistent month-on-month performance growth.
• Drive lead generation by achieving a minimum 10% month-on-month increase in qualified leads funnelled to clinics across all branches.
• Ensure all communications maintain 100% compliance and accuracy standards to protect brand integrity and prevent errors.
• Track social media posting schedules meticulously, ensuring posts are executed according to calendar deadlines across all platforms.

What you bring:

Your proven experience as a Digital Marketing and Communications Executive will enable you to excel in developing integrated strategies that drive business growth. You bring strong analytical capabilities that allow you to interpret complex data sets from campaign performance metrics. Your interpersonal skills foster effective collaboration across departments while your deep understanding of brand positioning ensures competitive advantage. With advanced knowledge of digital analytics tools at your disposal, you can track key indicators such as reach, cost per lead, ROI, volume/quality/conversions of leads generated. Your exceptional organisational abilities help manage multiple projects efficiently without compromising on compliance or accuracy. By staying attuned to market trends through regular reviews with department heads, you adapt strategies swiftly for maximum impact. Participation in ongoing training opportunities demonstrates your commitment to professional development within this dynamic field.

• Demonstrated experience developing integrated marketing strategies that support business objectives within a healthcare or service-oriented environment.
• Proven track record in planning and executing multi-channel campaigns across digital platforms such as social media, search engines, email marketing, as well as offline media.
• Strong analytical skills with proficiency in using data-driven insights to review campaign performance and refine tactics for optimal results.
• Excellent interpersonal abilities enabling effective collaboration with cross-functional teams including Corporate Health, Operations, Clinical Governance, and Digital Marketing.
• Deep understanding of brand positioning principles coupled with experience conducting competitive intelligence research and market analysis.
• Exceptional organisational skills for managing multiple projects simultaneously while maintaining strict adherence to communication compliance standards.
• Advanced knowledge of digital marketing analytics tools for tracking reach, cost per lead, ROI, lead generation volume/quality/conversions.
• Ability to monitor market trends proactively and adapt strategies accordingly during quarterly reviews with department heads.
• Meticulous attention to detail when tracking social media posting schedules across all platforms according to established calendars.
• Commitment to continuous learning through participation in training opportunities aimed at enhancing professional development.

What sets this company apart:

This organisation stands out as one of Malaysia’s most respected healthcare providers dedicated to delivering quality care across its network of clinics. Employees benefit from flexible working arrangements that promote work-life balance alongside generous training opportunities designed for continuous skill enhancement. Supportive leadership fosters an inclusive culture where collaboration is valued above all else—ensuring every team member feels connected and empowered. Growth leadership principles guide professional advancement while communal values create an environment where everyone shares success together. The company’s commitment to nurturing talent means you’ll always have access to resources that help you grow both personally and professionally within a thriving industry sector.

What's next:

If you are ready to make a meaningful impact through strategic digital marketing initiatives within healthcare—this is your moment!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C