Business Development Manager (Foodservice )

A leading player in the food industry is seeking a Business Development Manager to join their team in Selangor, focusing on the vibrant and ever-evolving foodservice channel. This role offers you the chance to make a significant impact by managing and expanding key accounts across HORECA, Bakery, Catering, and Distributor partners.

What you'll do:

As a Business Development Manager (Foodservice Channel) based in Selangor, you will play an integral role in driving the growth of the organisation's presence within the dynamic foodservice landscape. Your day-to-day activities will involve managing a diverse portfolio of key accounts across HORECA, bakery, catering, and distributor partners. You will focus on building lasting relationships with customers by understanding their unique needs and delivering value-added solutions. By developing joint business plans with major clients and negotiating favorable terms, you will help secure long-term partnerships that underpin sustainable growth. Your responsibilities will also include monitoring account performance against set targets, identifying new opportunities for expansion within the sector, and collaborating closely with internal teams such as marketing for promotional activities or R&D for bespoke product offerings. Success in this role requires a proactive approach to account management combined with a passion for collaboration, ensuring every initiative aligns with broader channel strategies while consistently exceeding expectations.

• Manage and grow assigned foodservice accounts by ensuring delivery of agreed sales volumes and profitability targets through attentive relationship management.
• Build and maintain strong customer connections with HORECA, bakery, catering, and distributor partners by understanding their needs and providing responsive support.
• Negotiate pricing structures, contracts, and promotional agreements with customers to secure mutually beneficial outcomes that foster loyalty.
• Develop Joint Business Plans with key accounts to strengthen partnerships and drive shared success within the foodservice sector.
• Monitor account performance closely to ensure excellent execution of programs while identifying areas for improvement or innovation.
• Execute the overarching foodservice strategy to increase channel penetration and stimulate category growth in line with organisational objectives.
• Identify new business opportunities within the foodservice sector by analyzing market trends and recommending tailored solutions that address emerging needs.
• Work collaboratively with distributors to expand market reach, improve sales coverage, and enhance service delivery across multiple regions.
• Coordinate with marketing on customer promotions, point-of-sale materials (POSM), and activation campaigns to maximize brand visibility.
• Collaborate with R&D and technical teams to deliver customized product solutions that meet specific client requirements while maintaining high standards of quality.

What you bring:

To excel as a business development manager (Foodservice Channel), you will bring substantial experience from fast-moving consumer goods (FMCG) environments, particularly those focused on foodservice channels such as HORECA or distribution networks. Your background should reflect not only technical expertise but also well-honed interpersonal skills that enable you to build trust-based relationships with diverse stakeholders. A solid academic foundation in business or marketing equips you with strategic thinking abilities necessary for navigating complex negotiations or developing joint business plans. Your proven ability to analyze data from various sources empowers you to identify trends quickly and recommend actionable solutions that drive channel growth. In addition to these core competencies, your willingness to collaborate across functions from marketing activations through supply chain coordination will be vital in delivering seamless service experiences for clients. Flexibility regarding travel schedules further underscores your dedication towards achieving shared goals while maintaining open lines of communication at all times.

• Bachelor’s Degree in Business Administration, Marketing or a related field is required to provide foundational knowledge essential for success in this position.
• 6–8 years of sales or commercial experience within FMCG foodservice environments is highly desirable; multi-market exposure will be considered an advantage as it demonstrates adaptability across different markets.
• A proven track record in managing HORECA, bakery, catering, and distributor partners showcases your ability to handle complex stakeholder relationships effectively.
• Demonstrated experience making data-driven decisions using distributor dashboards or insights to drive menu penetration highlights your analytical capabilities.
• Exceptional negotiation skills paired with strong relationship management abilities enable you to secure win-win outcomes for both clients and the organisation.
• Knowledge of distributor management processes is considered an asset, as it supports efficient market expansion efforts.
• Commercial acumen combined with advanced analytical skills ensures you can interpret market dynamics accurately while focusing on execution excellence.
• Excellent communication and presentation skills allow you to convey ideas clearly when interacting with clients or presenting updates to management.
• Competencies in account management & negotiation, customer relationship building, and channel execution & growth are essential for thriving in this role.
• Willingness to travel frequently within Malaysia coupled with flexibility regarding working hours demonstrates your commitment to meeting client needs.

What sets this company apart:

This organisation stands out as a respected leader within Malaysia’s thriving food industry due to its unwavering commitment towards quality products and customer satisfaction. Employees benefit from being part of an inclusive, team-oriented culture where knowledge sharing is encouraged at every level, fostering both personal development and collective achievement. The company places great emphasis on supporting its staff through flexible working arrangements designed around individual needs while promoting work-life balance. With access to ongoing training programs aimed at enhancing professional skills alongside opportunities for career progression within a growing business segment like foodservice channels, you'll find yourself empowered not just as an employee but as a valued contributor whose input shapes future success stories. The company’s collaborative ethos extends beyond internal teams; it actively seeks feedback from employees so everyone feels heard and supported in their journey towards excellence.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C