Business Development Manager (Electronics Coating)

A leading organisation in the electronics materials sector is seeking a Business Development Manager (Electronics Coating) to drive profitable growth and expand market presence for their new business segment across Malaysia, Singapore, and the Philippines.

This role offers you the opportunity to shape business development strategies, lead key customer engagements, manage strategic accounts, and oversee a team of Technical Sales Engineers. You will work closely with global teams in Product Management, Application Support, Research & Development, Manufacturing, Supply Chain, and Marketing to identify market opportunities and deliver customer-focused solutions. The position promises a highly collaborative environment where your technical expertise and interpersonal skills will be valued, and where you can make a significant impact on the commercialisation of innovative technologies. Flexible working arrangements and regular international travel are part of this exciting opportunity, allowing you to build relationships across borders and industries.

• You will play a pivotal role in developing and implementing regional business strategies that align with corporate objectives, ensuring sustainable revenue growth through market expansion in semiconductor packaging, automotive electronics, consumer electronics, and industrial electronics.
• Your responsibilities include leading a high-performing team of Technical Sales Engineers, managing strategic customer accounts, conducting executive business reviews, and fostering long-term partnerships with key stakeholders across engineering, operations, quality, and procurement.
• The organisation offers an inclusive workplace culture that values cross-functional collaboration, professional development through training opportunities, and exposure to cutting-edge technologies in advanced plating processes and surface finishing applications.

What you'll do:

As a Business Development Manager (Electronics Coating) based in Penang but covering Malaysia, Singapore, and the Philippines (with potential expansion into Vietnam), you will be responsible for driving profitable growth through strategic planning and execution. Your day-to-day activities will involve identifying new market opportunities within various electronic sectors such as semiconductor packaging or automotive electronics. You will create actionable business plans that reflect both corporate objectives and local market dynamics. By managing key accounts and nurturing relationships with executive stakeholders across multiple countries, you will ensure long-term customer satisfaction. Leading a team of Technical Sales Engineers requires you to set clear goals while providing ongoing coaching and support. You will also engage in complex technical discussions regarding advanced plating technologies or process optimisation projects. Cross-functional collaboration is essential; you’ll partner with global teams to launch new products or resolve critical customer issues. Regular travel is expected as you attend industry conferences or trade exhibitions to represent the organisation’s interests.

• Develop and implement comprehensive regional business development strategies that support corporate goals and drive sustainable revenue growth within the assigned markets.
• Identify high-growth segments and emerging opportunities in semiconductor packaging, leadframe manufacturing, connector manufacturing, power electronics, automotive electronics, consumer electronics, and industrial electronics.
• Create annual business plans including sales forecasts and growth initiatives while monitoring market trends, customer investment plans, and competitive activities to pinpoint strategic opportunities.
• Achieve regional sales revenue targets by leading the development of new business opportunities from initial prospecting through to successful commercial implementation.
• Manage major customer negotiations and optimise the sales pipeline to ensure consistent growth while collaborating with Product Management on pricing strategies.
• Build enduring relationships with executive management teams at strategic customers by developing account growth plans and conducting executive business reviews.
• Lead, coach, and develop Technical Sales Engineers by establishing clear performance goals, monitoring progress regularly, identifying training needs, and fostering a supportive sales culture.
• Provide strategic guidance on customer process requirements and technology roadmaps while supporting complex technical discussions related to advanced plating technologies.
• Oversee customer qualification projects by coordinating cross-functional resources to ensure timely completion of project milestones and deliverables.
• Partner with global teams in Product Management, R&D, Manufacturing, Supply Chain, and Marketing to define product positioning strategies and support trade exhibitions or technical seminars.

What you bring:

To excel as a Business Development Manager (Electronics Coating) in this role you should bring extensive experience from the electronics materials industry—ideally spanning technical sales or commercial leadership positions. Your academic background should include a relevant technical discipline such as Chemical Engineering or Materials Science; an MBA would further enhance your profile. You have successfully managed teams before—demonstrating empathy through coaching—and have developed new business opportunities by connecting with customers across diverse markets. Your deep knowledge of functional electronic coatings enables you to support complex technical discussions while guiding process optimisation efforts. Strategic thinking combined with strong financial analysis skills allows you to prepare accurate forecasts that inform resource allocation decisions. Building lasting relationships comes naturally thanks to your interpersonal communication abilities which foster trust among executive stakeholders. Project management expertise ensures smooth execution of qualification projects involving multiple departments. Your willingness to travel internationally reflects your commitment to supporting customers wherever they operate.

• Bachelor’s degree in Chemical Engineering, Chemistry, Materials Science, Metallurgy, Electrochemistry, Mechanical Engineering or a related technical discipline is required for this role.
• An MBA or postgraduate qualification in Business Management is considered advantageous for candidates seeking additional commercial acumen.
• 8–15 years of experience in technical sales, business development, product management or commercial leadership within the electronics materials sector (including electroplating or surface finishing industries) is essential.
• Minimum 3–5 years of proven leadership or team management experience demonstrating your ability to coach others effectively within a collaborative environment.
• Demonstrated success in developing new business opportunities as well as managing strategic customer accounts across multiple regions.
• Strong understanding of functional electronic coatings including electroplating chemistry; selective/reel-to-reel plating; high-speed cut strips plating; semiconductor packaging; lead frame manufacturing; connector manufacturing; surface preparation; metal adhesion promotion; process optimisation; quality systems; reliability requirements for automotive/electronics applications; SPC/DOE/Root Cause Analysis (8D/5 Why).
• Strategic business planning skills combined with commercial acumen enable you to analyse financial data accurately while forecasting future trends.
• Customer relationship management skills are vital for building trust-based partnerships with executive stakeholders at major accounts.
• Team leadership abilities allow you to foster an inclusive culture focused on performance improvement through supportive coaching techniques.
• Project management experience ensures effective coordination of cross-functional resources during customer qualification projects or new product launches.

What sets this company apart:

This organisation stands out for its commitment to fostering an inclusive workplace culture where collaboration across functions is encouraged at every level. Employees benefit from flexible working arrangements that accommodate both personal needs and professional responsibilities—especially important given the regional scope of this role which includes regular international travel. The company invests heavily in training opportunities so you can continue developing your skills alongside knowledgeable colleagues who share their expertise freely. Exposure to advanced technologies within the field of functional electronic coatings means you’ll always be at the forefront of industry innovation without sacrificing stability or support from dependable leadership teams. The focus on cross-functional teamwork ensures that every employee feels connected—whether partnering with R&D on new product launches or supporting Marketing during trade exhibitions—making it easy for you to grow professionally while contributing meaningfully toward shared goals.

What's next:

If you are ready to make a meaningful impact by shaping regional growth strategies within an inclusive environment that values collaboration—this is your chance!

Apply today or email me at jack.moh@robertwalters.com.my to discuss this exciting opportunity further.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C