Marketing Manager

A leading automotive company in Penang is seeking a Marketing Manager who thrives on creativity, enthusiasm, and delivering tangible business results.

This role offers you the opportunity to shape the marketing direction of a respected brand, working closely with a supportive team to drive sales through innovative campaigns, engaging events, and impactful digital strategies. If you are passionate about roadshows, social media, and transforming creative concepts into real-world outcomes, this position provides an exciting platform for your professional growth. Enjoy flexible working opportunities, access to training programmes, and the chance to collaborate with knowledgeable colleagues who value your input and encourage your development. The organisation is committed to fostering an inclusive environment where your ideas are heard and your contributions make a difference.

• You will have the autonomy to design and execute marketing strategies that directly influence brand visibility and lead generation, ensuring your work has a measurable impact on business success.
• The company offers flexible working arrangements and ongoing training opportunities, supporting your personal and professional development while maintaining a healthy work-life balance.
• Join a collaborative team environment where supportive leadership and inclusive practices empower you to grow, share knowledge, and build strong inter-personal connections across departments.

What you'll do:

As Marketing Manager, you will play a pivotal role in shaping the company’s marketing landscape. Your day-to-day responsibilities will involve designing strategic campaigns that elevate brand presence while driving lead generation through both digital channels and offline events. You will be instrumental in planning roadshows, coordinating product launches, managing budgets judiciously, and collaborating closely with sales colleagues to align marketing efforts with business objectives. Success in this role requires you to stay attuned to market dynamics—analysing trends and competitor activity—and leverage these insights to identify new avenues for growth. You will also nurture relationships with external partners such as advertising agencies and event organisers to amplify campaign impact. By overseeing the production of compelling marketing materials and tracking campaign performance rigorously, you will ensure that every initiative delivers measurable results. Additionally, you will guide a talented team of marketers by sharing knowledge generously and fostering an environment where everyone feels supported in their professional journey.

• Develop comprehensive marketing strategies aimed at increasing brand awareness and generating high-quality leads for automotive sales.
• Plan, execute, and monitor digital marketing campaigns across various platforms including social media channels, search engines, and other online mediums to maximise reach.
• Manage marketing budgets efficiently by allocating resources effectively to ensure optimal campaign performance and return on investment.
• Coordinate promotional events such as roadshows, showroom activities, product launches, and other experiential initiatives that engage customers and drive sales.
• Work collaboratively with the sales team to support lead generation efforts and customer acquisition initiatives through integrated marketing activities.
• Monitor market trends, competitor movements, and customer preferences in order to identify new growth opportunities for the business.
• Build and maintain relationships with advertising agencies, media partners, event organisers (EOs), and external vendors to enhance campaign effectiveness.
• Oversee the creation of marketing materials including advertisements, brochures, digital content, and promotional assets that reflect the brand’s values.
• Track and analyse campaign performance using relevant metrics; prepare detailed marketing reports for management review.
• Lead and mentor the marketing team by providing guidance, support, and encouragement to ensure successful execution of all marketing plans.

What you bring:

To excel as Marketing Manager in Penang, you will bring a blend of academic qualifications—such as a bachelor’s degree in business or marketing—and hands-on experience gained over several years in commercial settings. Your expertise spans digital channels like social media platforms where you have successfully managed campaigns designed for lead generation. You possess excellent communication skills that enable you to connect with colleagues across departments as well as external partners including agencies and vendors. Leadership comes naturally to you; whether mentoring junior staff or guiding project teams towards shared goals. Your project management capabilities allow you to juggle multiple priorities efficiently while maintaining attention to detail. Analytical thinking helps you interpret campaign data so that every decision is informed by evidence rather than intuition alone. Familiarity with Microsoft Office applications alongside specialised marketing tools ensures smooth workflow throughout all stages of campaign execution. Above all else, your commitment to collaborative teamwork makes you an invaluable asset—someone who supports others generously while striving for collective achievement.

• Bachelor’s degree in business or marketing or equivalent qualification is required for this role.
• Minimum 3–5 years of proven experience in marketing within a commercial environment is essential.
• Strong knowledge of digital marketing techniques including social media management and lead generation strategies is highly valued.
• Experience in planning and executing successful marketing campaigns as well as branding initiatives is important.
• Excellent communication skills are necessary for effective collaboration across teams and external partners.
• Leadership abilities demonstrated through mentoring or guiding teams are expected from candidates applying for this position.
• Project management skills enabling you to coordinate multiple activities simultaneously are crucial for success.
• Analytical mindset allowing you to interpret complex marketing data and performance metrics accurately is required.
• Proficiency in Microsoft Office suite as well as relevant marketing tools/platforms is needed for daily operations.

What sets this company apart:

This organisation stands out for its dedication to creating an inclusive workplace where every employee’s voice matters. The company prioritises flexible working opportunities so you can achieve harmony between professional ambitions and personal commitments. Training programmes are regularly offered—empowering staff members at all levels to expand their skillsets while staying abreast of industry developments. Supportive leadership fosters an atmosphere of trust; managers invest time in nurturing talent rather than simply directing tasks. Knowledge-sharing is encouraged through communal activities that strengthen inter-personal bonds among colleagues from diverse backgrounds. The organisation’s commitment extends beyond internal culture: it actively collaborates with local partners on community initiatives that reinforce its reputation as a dependable employer within Penang’s vibrant automotive sector. By joining this team, you become part of a network that values empathy, cooperation, loyalty—and above all—a shared vision for sustainable growth.

What's next:

If you’re ready to take your career forward by joining a collaborative team where your creativity drives real results—this is your moment!

Apply today by sending your CV to desmond.khoo@robertwalters.com.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C