Regional Sales Manager (FMCG)

A leading organisation in the consumer goods sector is seeking a Regional Sales Manager to join their Penang-based team. This is an exceptional opportunity for you to make a significant impact by guiding and nurturing a high-performing sales team, while contributing to the strategic direction of the business.

The role offers a unique blend of people development, commercial planning, and hands-on execution across both Modern Trade and General Trade channels. You will benefit from a supportive leadership structure, ongoing training opportunities, and a workplace that values collaboration, inclusivity, and professional growth. If you are passionate about building strong relationships, driving results through teamwork, and developing your career within a reputable company that prioritises employee wellbeing and flexible working arrangements, this could be the perfect next step for you.

What you'll do:

As Regional Sales Manager based in Penang, you will play an integral part in driving the success of the business by overseeing all aspects of regional sales operations. Your day-to-day responsibilities will involve supporting your team’s development through regular coaching sessions and constructive feedback. You will be responsible for translating broader business objectives into practical regional plans that resonate with local markets. By fostering open communication channels within your team as well as with key account teams and external partners such as customers or distributors, you will ensure seamless execution of campaigns. Your ability to monitor performance metrics closely will enable you to adapt strategies quickly when needed. In addition to operational oversight, you will also contribute strategically by providing input into wider business plans covering marketing initiatives, pricing structures, customer retention programmes, advertising efforts, and distribution logistics. Success in this role requires not only strong organisational skills but also a genuine commitment to nurturing talent within your team while maintaining high standards of excellence across all activities.

• Guide, develop, and support a regional sales team by providing clear direction on structure, performance expectations, and personal growth opportunities to maximise efficiency and effectiveness.
• Coach team members on best practices in sales techniques, procedures, and standards to help them achieve individual and collective targets.
• Translate national execution plans into actionable regional sales activities and campaigns tailored for both Modern Trade and General Trade environments.
• Oversee daily operations across all sales channels by managing resources effectively according to up-to-date customer categorisation.
• Communicate promotional activities, new product listings, secondary displays, and other initiatives clearly to the team while ensuring robust reporting and follow-up processes are in place.
• Ensure agreed processes and ways of working are consistently applied by all team members for every key activity within the region.
• Contribute valuable insights to the development of sales, marketing, customer retention, advertising, pricing, and distribution strategies for your area of responsibility.
• Monitor sales forecasts and budgets closely; track volumes, revenues, costs against projections to identify areas for improvement or opportunity.
• Accurately manage sales rebate spends and accruals including return on investment planning and detailed reporting.
• Capture market intelligence on customer needs and competitor activities; share findings with internal stakeholders to inform decision-making.

What you bring:

To excel as Regional Sales Manager in this organisation’s Penang office requires a combination of technical expertise gained through relevant academic qualifications or equivalent work experience alongside practical know-how acquired from previous roles managing sales teams. Your background should include hands-on involvement with both Modern Trade and General Trade channels so that you can confidently navigate their unique challenges. A history of supporting others’ professional development—whether through formal coaching programmes or informal mentorship—is highly valued here. You will need excellent interpersonal skills for building trust-based relationships internally (with colleagues from Sales/Finance) as well as externally (with customers/distributors). Strong organisational capabilities are crucial since you’ll be balancing numerous priorities at once while ensuring compliance with established processes. Analytical thinking is important too: being able to interpret data trends quickly allows you to adjust tactics proactively when circumstances change. Above all else though it’s your passion for teamwork—and belief in the power of shared success—that will set you apart.

• Bachelor’s degree in Sales, Marketing, Business Management or related field; equivalent experience may be considered in lieu of formal qualifications.
• At least three years’ experience in sales management roles with exposure to both Modern Trade and General Trade channels is essential for this position.
• Minimum one year’s proven experience in people leadership roles where you have supported others’ growth through coaching or mentoring.
• Comprehensive understanding of commercial principles combined with strong planning abilities that allow you to design effective strategies tailored for different market segments.
• Excellent communication skills enabling you to cascade information clearly across teams while building positive relationships with internal stakeholders as well as customers or distributors.
• Demonstrated ability to organise workloads efficiently using structured approaches that ensure all tasks are completed accurately within set timelines.
• Proficiency in multitasking—balancing multiple projects simultaneously without compromising quality or attention to detail.
• Experience monitoring budgets closely including tracking sales volumes/revenues/costs against forecasts plus managing rebate spends with accurate ROI analysis.
• Ability to gather market intelligence on competitor activities/customer needs then communicate findings effectively throughout the organisation.

What sets this company apart:

This organisation stands out for its unwavering commitment to creating an inclusive environment where every employee feels valued and empowered. With a focus on collaboration at every level—from senior management down through frontline teams—you’ll find yourself surrounded by knowledgeable colleagues who are always willing to share insights or lend support when needed. The company places great emphasis on professional development: whether it’s through structured training programmes or informal learning opportunities there’s always scope for growth here. Flexible working arrangements mean you can balance personal commitments alongside career ambitions without compromise. Generous pension contributions further demonstrate their dedication towards long-term employee wellbeing while regular feedback sessions ensure everyone has a voice in shaping future direction. Above all else though it’s the sense of community—the feeling that everyone is pulling together towards common goals—that makes this such an inspiring place to build your career.

What's next:

If you’re ready to take your career forward within a supportive environment where your contributions truly matter then we encourage you to apply now!

Apply today by clicking on the link provided—your next rewarding challenge awaits!

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C