Channel Development Executive

A leading organisation in Kuala Lumpur is seeking a Channel Development Executive to join their Trade Development Department. This role offers you the opportunity to work closely with both internal brand marketing teams and external distributor partners, ensuring seamless integration of channel retailers with brand and category objectives.

What you'll do:

As a Channel Development Executive based in Kuala Lumpur, you will play a pivotal role in integrating channel retailers with brand objectives by working collaboratively across departments. Your day-to-day responsibilities will involve tracking sales performance, managing trade spend, reviewing promotional proposals from distributors, developing engaging trade support materials, liaising with merchandising agencies for competitive pricing analysis, assisting in display management programmes, and supporting corporate fair organisation. Success in this role requires you to foster strong relationships internally and externally while maintaining high standards of reporting accuracy. You will be expected to contribute creative solutions for trade marketing activities while ensuring timely execution of promotions and events. Your ability to communicate effectively, build trust among colleagues and partners, and demonstrate commitment to customer delivery will set you apart as an essential member of the team.

• Deliver channel and category in-market sales targets by collaborating closely with distributor teams and internal stakeholders.
• Track channel and category sales performance, ensuring trade spend remains within planned budgets while maintaining accurate records.
• Drive the implementation of channel strategies through effective communication with distributors, aligning objectives with brand goals.
• Review, analyse, and recommend price promotion proposals from distributors for approval, ensuring alignment with overall business strategy.
• Monitor promotion execution, conduct post-promotion evaluations, and reconcile actual spending against commitments on a quarterly basis.
• Contribute to conceiving and managing trade marketing activities in conjunction with brand teams and distributors within assigned channels.
• Develop trade support materials such as Point of Sales Materials (POSMs) and sales brochures to enhance visibility and engagement at retail locations.
• Liaise with merchandising agencies to update key competitive pricing reports of retailers, establishing monthly competitive pricing insights.
• Assist in managing in-store displays and merchandising programmes to ensure compliance with plan, supporting displays with POSMs and dress-ups.
• Contribute to organising corporate fairs by coordinating mechanics, theme creation, roadshows, sales tracking, reporting, and supplier engagement.

What you bring:

The ideal candidate for the Channel Development Executive role brings proven experience from trade marketing or category management positions within the FMCG sector. Your background equips you with practical knowledge of sales tracking methodologies, budget reconciliation processes, promotional evaluation techniques, and competitive pricing analysis. You possess excellent interpersonal skills that enable you to collaborate effectively across teams while nurturing positive relationships with distributor partners. Your proficiency in English ensures smooth communication throughout all levels of the organisation. Advanced capabilities in MS Office applications allow you to produce detailed reports that inform decision-making processes. A proactive mindset coupled with strong analytical abilities empowers you to identify opportunities for improvement while maintaining accuracy in administrative tasks. As a Malaysian citizen committed to upholding company values of trustworthiness and integrity, your dedication makes you a valuable asset within this inclusive workplace.

• At least three year's experience in trade marketing, category management or sales roles within the FMCG industry is highly desirable for this position.
• Diploma or Bachelor’s Degree holders are preferred; however SPM or STPM candidates with ten year's related working experience will also be considered.
• Proactive approach combined with strong analytical skills enables you to interpret data accurately and make informed recommendations.
• Excellent numerical abilities allow you to track budgets, analyse pricing trends, and evaluate promotional effectiveness efficiently.
• Self-motivating attitude ensures you consistently deliver results while adapting flexibly to changing priorities within the department.
• Proficiency in English is essential for clear communication across teams; advanced skills in MS Office (especially Excel & PowerPoint) are required for reporting purposes.
• Applicants must be Malaysian citizens who can demonstrate dependability in handling confidential information responsibly.

What sets this company apart:

This organisation stands out as a leader within the fast-moving consumer goods industry due to its unwavering commitment to fostering an inclusive culture built on trust, collaboration, and mutual respect. Employees benefit from flexible working arrangements that accommodate personal needs while promoting professional growth through ongoing training opportunities. The company’s supportive leadership style encourages open communication between departments so that every team member feels empowered to share ideas freely. Recognition is given not only for individual achievements but also for contributions made towards communal success, ensuring everyone feels valued as part of a dependable network. By prioritising employee well-being alongside business objectives, this employer creates an environment where loyalty flourishes naturally among staff members who are passionate about delivering exceptional results together.

What's next:

If you are enthusiastic about joining a collaborative team where your expertise will be valued and your growth supported, this is your chance to make an impact!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C