Regional SFE Lead (FMCG)

A leading global organisation in the fast-moving consumer goods sector is seeking a Regional Sales Force Effectiveness Lead to drive excellence across healthcare engagement initiatives in Kuala Lumpur. This pivotal role offers you the opportunity to shape strategy, orchestrate business processes, and influence the deployment of innovative tools and methodologies that will elevate field force performance across multiple business units.

What you'll do:

As the Regional Sales Force Effectiveness Lead (Fast-Moving Consumer Goods), you will be entrusted with shaping the future of healthcare engagement across Southeast Asia. Your day-to-day responsibilities will involve steering strategic planning sessions with senior leaders, developing robust field force frameworks that support both immediate goals and long-term ambitions. You will engage directly with stakeholders from various departments ranging from finance to legal to ensure every initiative is compliant, well-resourced, and aligned with broader organisational objectives. By leveraging your expertise in digital integration and data-driven decision-making, you will introduce new technologies that streamline operations while enhancing reporting accuracy. Your ability to nurture talent through learning and development programmes will be crucial as you build capability within your team. Regularly consolidating insights from multiple sources, you will provide actionable recommendations that continuously optimise performance. This role is ideal for someone who thrives on collaboration, enjoys navigating complex environments, and is committed to delivering tangible results through thoughtful planning and execution.

• Orchestrate the Healthcare Engagement Methodology business process by collaborating with multiple business units to ensure effective deployment of tools and solutions.
• Define strategic priorities for where and how to play within categories, allocating resources efficiently to maximise impact across the region.
• Establish clear vision and progress milestones for healthcare engagement initiatives, tracking advancement against set objectives.
• Develop comprehensive field force plans tailored to healthcare nutrition, ensuring alignment with overall business strategy.
• Evaluate and propose appropriate key performance indicators and success deliverables across all market business units to measure effectiveness.
• Map relevant skills and capabilities within each business unit to inform targeted development plans that address evolving business requirements.
• Design motivational reward and recognition programmes in partnership with human resources to drive high performance within the team.
• Foster synergy among team leads by ensuring clear links between planning, deployment, and ongoing tracking of initiatives.
• Maintain a strong market focus by staying attuned to trends in FMCG, healthcare, therapeutic areas, and competitive landscapes.
• Lead financial management activities including budgeting in close collaboration with regional finance teams.

What you bring:

To excel as the Regional Sales Force Effectiveness Lead (Fast-Moving Consumer Goods), you will bring a blend of academic credentials in marketing or related fields alongside practical experience managing commercial excellence initiatives at scale. Your background should reflect not only technical proficiency but also an empathetic approach to people management enabling you to nurture talent while fostering an environment built on mutual respect. Your digital acumen will allow you to champion new technologies that support operational efficiency while maintaining strict adherence to compliance standards. A consultative communication style will help you build consensus among diverse stakeholders as you navigate complex regulatory landscapes. Your analytical mindset ensures that every recommendation is grounded in data-driven insights while your commitment to continuous improvement drives sustainable success for both individuals and teams.

• Possess a recognised degree or equivalent qualification in Marketing, Business Administration or Nutrition which underpins your understanding of commercial excellence.
• Demonstrated experience in managing sales force effectiveness or commercial excellence at a regional level for at least two years within the FMCG or healthcare sector.
• Proven track record in people management with more than two years’ experience leading teams towards shared objectives.
• High digital literacy combined with a systems-thinking approach that enables seamless integration of technology into core strategies.
• Ability to influence stakeholders without direct authority by adopting a consultative style that fosters trust and cooperation across all levels.
• Comprehensive understanding of compliance requirements within public, private, and tender-based healthcare sales environments.
• Strong analytical skills allowing you to identify competency gaps through in-field observation and translate findings into actionable development plans.
• Experience designing learning and development programmes tailored for field force upskilling within complex organisations.
• Excellent relationship-building abilities supported by social savvy that enhances stakeholder engagement both internally and externally.
• Advanced proficiency in Microsoft Office applications enabling efficient data consolidation, reporting, and presentation.

What sets this company apart:

This organisation stands out as a global leader in the fast-moving consumer goods industry due to its unwavering commitment to innovation, quality, and community impact. Employees benefit from an inclusive culture where knowledge sharing is encouraged at every level creating ample opportunities for professional growth through training programmes and mentorship initiatives. The company’s dedication to flexible working arrangements supports work-life balance while fostering an environment where everyone feels valued for their unique contributions. With a strong emphasis on ethical practices and sustainability, this employer empowers its workforce not only to achieve business goals but also to make meaningful contributions toward societal wellbeing. Joining this team means becoming part of a network that prioritises collaboration over competition where your ideas are heard, your achievements celebrated, and your career aspirations actively supported.

What's next:

If you are ready to take your career in sales force effectiveness to new heights within an inspiring environment that values your expertise this is your moment!

Apply today by clicking on the link provided; seize this opportunity to join a forward-thinking organisation dedicated to making a difference.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C