Trade Marketing Lead (FMCG)

A leading global player in the fast moving consumer goods sector is seeking a Trade Marketing Lead to drive business growth across Malaysia and international markets. This pivotal role offers you the opportunity to shape and execute Go To Market strategies, manage sales forecasting, and spearhead new business opportunities within a collaborative and supportive environment.

What you'll do:

As Trade Marketing Lead Fast Moving Consumer Goods, you will play a central role in shaping commercial success across diverse markets. Your day-to-day responsibilities will involve crafting detailed Go To Market strategies that align with organisational objectives while ensuring seamless execution of product launches and promotional campaigns. You will work collaboratively with both internal stakeholders—such as marketing, sales, supply chain—and external partners like distributors to optimise distribution networks and enhance brand visibility. By leveraging advanced analytics tools, you will monitor category performance, assess promotional effectiveness, identify opportunities for improvement or course correction, and provide actionable insights during regular business reviews. Your expertise will also be instrumental in developing engaging trade programs designed to win market share in both modern retail environments and traditional outlets. Additionally, you will contribute to building team capabilities by supporting colleagues’ productivity through open communication channels while nurturing future leaders within the function. This multifaceted role offers you the chance to make a significant impact not only on immediate commercial outcomes but also on long-term organisational growth.

• Develop comprehensive Go To Market plans tailored for Malaysia and international clusters to drive sales growth through effective distribution strategies, product launches, and promotional activities.
• Collaborate with internal sales teams and external distributors to achieve shipment targets while managing trade spend expenses within budgetary guidelines.
• Bridge the gap between marketing and sales by designing initiatives that include new product development, range extensions, and pack size optimisation for implementation in trade channels across multiple countries.
• Control and analyse trade spending to maximise return on investment by evaluating program effectiveness and making data-driven recommendations.
• Set up robust data analytics systems to track category performance, review past trade activities, evaluate promotions, and develop actionable plans based on insights.
• Lead quarterly business reviews by reporting on market situations, analysing sales data trends, and reviewing performance metrics for each promotion.
• Design trade programs that foster demand creation and attract new users in both modern trade (MT) and general trade (GT) markets within the cluster.
• Oversee all aspects of trade launches and initiatives for various categories while setting clear distribution and visibility goals in the market.
• Develop compelling trade visuals for all categories in the cluster as well as comprehensive sales toolkits for key campaigns and new product launches.
• Support business development efforts by executing targeted trade and shopper programs aimed at growing the food & beverage channel including HoReCa segments.

What you bring:

In this Trade Marketing Lead Fast Moving Consumer Goods position, your background should reflect substantial experience in formulating commercial strategies that have delivered measurable results within FMCG environments. Your interpersonal abilities will enable you to build strong connections across departments while working towards common goals. You are adept at interpreting complex data sets into meaningful insights that inform decision-making processes around promotions or new product introductions. Your approach is grounded in collaboration—valuing input from diverse perspectives—and you are committed to supporting others’ success through knowledge sharing or mentoring activities. Familiarity with regional market dynamics is essential as you navigate multi-country operations; your adaptability ensures smooth execution even when faced with shifting priorities or unforeseen challenges. Above all else, your dedication to continuous learning means you are always seeking ways to refine processes or introduce efficiencies that benefit both customers and colleagues alike.

• Demonstrated experience in developing Go To Market strategies within the fast moving consumer goods industry across multiple geographies.
• Proven ability to collaborate effectively with cross-functional teams including marketing, sales, supply chain, and external distributors to achieve shared objectives.
• Strong analytical skills with experience setting up data tracking systems for sales analytics as well as evaluating promotional activities using quantitative metrics.
• Track record of managing trade spend budgets efficiently while maximising return on investment through careful analysis of program effectiveness.
• Experience designing impactful trade programs that drive demand creation in both modern trade (MT) and general trade (GT) channels.
• Ability to oversee end-to-end execution of product launches including coordination of distribution networks, visual merchandising assets, and campaign toolkits.
• Solid understanding of business development principles particularly within food & beverage channels such as HoReCa segments across regional clusters.
• Excellent communication skills with a commitment to fostering open dialogue among team members while supporting their professional growth.
• Capability to lead quarterly business reviews by synthesising market data trends into actionable recommendations for ongoing improvement.
• A passion for continuous service enhancement coupled with resource optimisation skills aimed at improving cost efficiency throughout operations.

What sets this company apart:

This organisation stands out as a trusted leader in the fast moving consumer goods sector thanks to its unwavering commitment to quality products enjoyed by consumers worldwide. Employees benefit from a workplace culture built on mutual respect where open communication is encouraged at every level—ensuring everyone’s voice is heard when shaping future direction. The company invests heavily in training opportunities so team members can expand their skillsets while advancing their careers internally. Flexible working arrangements are available where possible so you can balance personal commitments alongside professional ambitions without compromise. A focus on continuous improvement means resources are allocated thoughtfully—enabling teams not only to meet but exceed expectations through smarter ways of working together. If you value being part of an inclusive environment where your contributions truly matter—and where leadership is genuinely supportive—this could be the perfect place for your next career move.

What's next:

If you are ready to take your expertise in trade marketing to an exciting new level within a globally respected FMCG organisation, we encourage you to apply now!

Apply today by clicking on the link provided—your next rewarding challenge awaits.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C