Trade Marketing Manager (MLM)

Job Summary: The Trade Marketing Manager is responsible for spearheading launch and activation initiatives of new branches, ensuring brand presence, engagement, and seamless integration into the local community. This role requires strategic planning, cross-functional coordination, and collaboration with local government units and key brand partners to drive successful market entry and growth.

Key Responsibilities:

• Branch Launch & Activation: Lead the end-to-end planning and execution of new branch openings, ensuring impactful market entry through activations, promotions, and strategic brand positioning.
• Go-to-Market Strategy: Develop and implement a comprehensive go-to-market strategy for new branch launches, aligning with business objectives and customer needs to maximize market penetration and brand awareness.
• Brand & Marketing Initiatives: Develop and implement activation campaigns, in partnership with internal marketing teams and external agencies, to enhance brand awareness and customer engagement.
• Local Government & Regulatory Liaison: Establish and maintain relationships with local government units, regulatory bodies, and community organizations to facilitate necessary approvals, compliance, and community engagement.
• Partnership & Collaboration: Work with key brand partners, local businesses, and relevant stakeholders to create joint activation programs that drive foot traffic and visibility for new branches.
• Project Management: Coordinate with cross-functional teams including Operations, Sales, Marketing, and Finance to ensure smooth execution of branch openings, addressing any logistical or operational challenges.
• Performance Tracking & Reporting: Monitor and analyze the success of activation programs and campaigns, providing data-driven insights and recommendations for continuous improvement.
• Community Engagement: Develop initiatives that foster positive relationships within the community, enhancing brand affinity and long-term local market growth.

Qualifications & Skills:

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
• Minimum of 5 years of experience in channel activations, retail marketing, business development in a leadership capacity
• Strong project management and organizational skills, with the ability to handle multiple initiatives simultaneously.
• Excellent communication and stakeholder management skills, with experience in working with local government units and external vendors/partners.
• Strategic thinker with a results-driven mindset, capable of driving brand growth through activations, go-to-market strategies, and partnerships.
• Knowledge of market entry strategies, local government processes, and regulatory compliance is a plus.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C