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Head of Sales (FMCG)

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A leading organisation in the fast-moving consumer goods sector is seeking a Head of Sales to drive national sales strategy and revenue growth for food realated products across Malaysia. Based in Kuala Lumpur, this permanent onsite role offers you the opportunity to shape market expansion, manage key distributor relationships, and lead a dedicated sales team.

What you'll do:

As Head of Sales (FMCG) based in Kuala Lumpur, you will be entrusted with shaping the overall sales direction for food products across Malaysia. Your day-to-day responsibilities will include identifying new avenues for growth within various sectors such as foodservice and retail while expanding distribution networks nationwide. You will foster dependable relationships with key distributors and major clients in the meat processing industry. By analysing market trends and competitor activity you will inform strategic decisions that drive business success. Leading a committed sales team is central to your role; you’ll nurture their development through training opportunities and supportive leadership while setting clear objectives. Working collaboratively across departments ensures seamless product availability and brand promotion. Success in this position means consistently achieving revenue targets through effective pipeline management and margin optimisation.

  • Develop comprehensive national sales strategies for halal meat and processed food products that align with organisational goals and market demands.
  • Identify new market opportunities within foodservice, wholesale, wet markets, retail, and food manufacturing sectors to expand the company’s reach.
  • Expand distribution channels throughout Malaysia by establishing connections with restaurants, hotels, food processors, wholesalers, and other relevant partners.
  • Analyse sales data, market trends, and competitor activities to provide informed recommendations for business growth.
  • Manage relationships with major distributors and key customers to ensure consistent product availability and customer satisfaction.
  • Build partnerships with large meat processors, food manufacturers, and retail chains to strengthen the company’s position in the industry.
  • Lead a dedicated sales team by providing guidance, training opportunities, support, and setting clear sales targets using SMART methods.
  • Monitor performance metrics and drive accountability within the team to achieve annual sales revenue targets.
  • Oversee pricing strategies and margin management to maximise profitability while maintaining competitive positioning.
  • Collaborate cross-functionally with operations, logistics, supply chain teams as well as marketing to promote products effectively.

What you bring:

For the Head of Sales (FMCG) role you bring extensive experience from the food sector coupled with deep knowledge of halal meat markets. Your background includes successful leadership positions where you have demonstrated commitment to nurturing teams through training opportunities and inclusive management styles. You possess advanced skills in analysing market data which inform your strategic decisions. Your interpersonal strengths allow you to connect meaningfully with distributors as well as internal stakeholders across departments. You are adept at negotiating mutually beneficial agreements that foster communal growth. Your ability to inspire others ensures collective achievement of ambitious targets while maintaining sensitivity towards customer needs. A willingness to travel further enhances your adaptability within this dynamic industry.

  • Bachelor’s Degree in Business Administration, Marketing or related field is required for this role.
  • At least 8 years of experience in sales within the food business is essential; familiarity with meat market trends and competitors is highly valued.
  • A proven track record of success in sales leadership roles within FMCG industry specialising in foods or meats demonstrates your suitability.
  • Strong understanding of modern sales techniques, strategies, best practices as well as analytical skills for interpreting data are necessary.
  • Excellent interpersonal communication skills enable you to build trust-based relationships with clients and colleagues alike.
  • Negotiation abilities allow you to secure favourable outcomes for both customers and the organisation.
  • An analytical mindset helps you interpret complex sales data and market insights effectively.
  • Ability to motivate teams through supportive leadership ensures achievement of shared targets.
  • Customer-focused approach guarantees satisfaction among key accounts while nurturing long-term loyalty.
  • Willingness to travel as required along with possession of a valid driver’s licence (Class D) supports your flexibility.

What sets this company apart:

This organisation stands out as a trusted leader within Malaysia’s fast-moving consumer goods landscape particularly renowned for its commitment to quality food products. Employees benefit from an environment that prioritises collaboration between teams such as operations, logistics, supply chain management, and marketing. Supportive leadership encourages professional development through ongoing training opportunities while fostering inclusivity at every level. The company’s dedication to building dependable partnerships across the industry creates a network where your contributions are valued. Flexible working arrangements may be available depending on operational requirements; generous pension contributions reflect their investment in your future security. With a knowledgeable workforce sharing communal goals for growth leadership this is an ideal place for those who wish to make a positive impact both professionally and personally.

What's next:

If you are ready to take your career forward by joining an organisation that values collaboration and growth leadership apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C

Contract Type: Perm

Specialism: Sales

Focus: Business Development

Industry: FMCG

Salary: Negotiable

Workplace Type: On-site

Experience Level: Senior Management

Location: Kuala Lumpur

Job Reference: BMBPGT-E7B34AB1

Date posted: 14 October 2026

Consultant: Darryn Loh