Sales Manager - Sports (Wholesale)

An exciting opportunity awaits an experienced Sales Manager to play a pivotal role in launching and expanding emerging sports, footwear, and apparel brands within the Malaysian market. This position offers you the chance to build a new division from the ground up, leveraging the resources and infrastructure of a well-established regional group renowned for its extensive dealer network and strong retail partnerships.

What you'll do:

As a Sales Manager – Sports Wholesale, you will be instrumental in establishing emerging brands within Malaysia’s vibrant sporting goods sector. Your day-to-day activities will involve building relationships with key retail partners—ranging from independent shops to large chains—while developing tailored sales plans that align with both company objectives and market needs. You will have the autonomy to shape commercial agreements that benefit all parties involved while ensuring smooth execution of consignment trials that pave the way for long-term wholesale success.

• Develop and implement comprehensive wholesale sales plans tailored to the Malaysian market, setting clear account objectives, territory strategies, and monthly targets to drive brand growth.
• Identify, approach, and secure partnerships with independent sports shops, footwear retailers, specialist stores, and major retail chains across Malaysia.
• Present product assortments customised to each retailer’s customer base and price points, ensuring optimal opening quantities and size mixes for successful launches.
• Negotiate commercial terms within established guidelines—including payment structures, launch arrangements, display space allocation, visual merchandising support, and promotional activities—to maximise mutual value.
• Manage structured consignment trials by onboarding retailers, monitoring stock performance through detailed reporting, conducting regular reviews, and facilitating purchase-or-return decisions based on results.
• Convert successful consignment trials into ongoing wholesale purchases while expanding orders through replenishment programmes and wider product assortments across additional suitable stores.
• Train retailer staff on product features and benefits; coordinate engaging product demonstrations, merchandising initiatives, and local launch events in partnership with marketing teams.
• Monitor sell-through rates, stock availability levels, profit margins, and competitor activity; use insights gained to enhance account performance and inform future sales strategies.
• Maintain accurate sales forecasts, robust pipelines, and meticulous account records; coordinate timely deliveries and replenishments in close collaboration with operations teams.
• Work closely with finance colleagues to manage credit exposure effectively by following up on payments promptly and resolving any overdue accounts efficiently.
• Recruit new sales team members as needed while providing ongoing training and support to ensure high standards of service delivery.

What you bring:

• A minimum of eight years’ relevant B2B sales experience within sporting goods, footwear, apparel or comparable consumer products sectors is essential for this role.
• Proven track record of personally acquiring new retail accounts while consistently growing sales through repeat business demonstrates your ability to deliver tangible results.
• Deep understanding of Malaysian wholesale distribution channels coupled with established relationships among key retailers or buyers is highly desirable for immediate impact.
• Experience managing dealer accounts—including consignment arrangements or retail sell-through programmes—will enable you to navigate complex commercial environments effectively.
• Strong commercial acumen regarding retailer margins, promotional strategies, inventory turnover rates as well as credit terms ensures sound decision-making in negotiations.
• Confidence when negotiating with both independent store owners and professional buying teams allows you to secure favourable agreements that drive mutual success.
• Ability to work independently while building robust sales pipelines from scratch reflects your resourcefulness in managing regular field activity across diverse territories.
• Advanced proficiency in Excel combined with expertise in sales reporting empowers you to analyse stock levels accurately while identifying actionable trends within data sets.
• Excellent communication skills in both Bahasa Malaysia and English are required; proficiency in Mandarin would be considered an added advantage for broader engagement.
• Willingness to travel regularly throughout Malaysia enables you to maintain strong connections with clients while responding swiftly to evolving market opportunities.

What sets this company apart:

This organisation stands out as one of South and Southeast Asia’s most respected distributors of sporting goods—a reputation built over decades through trusted partnerships with leading global brands. Their extensive dealer network spans multiple countries while their robust infrastructure supports seamless distribution at scale.

What's next:

If you are ready to take on an influential role driving the growth of emerging sports brands across Malaysia’s wholesale landscape—and want your efforts recognised within a supportive team—this is your moment!

Apply today by clicking on the link provided; seize this opportunity to join an organisation where your expertise truly makes a difference.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C