Sales Director (FMCG)

A leading regional hub in Kuala Lumpur is seeking a Sales Director to spearhead commercial growth and execution within the fast moving consumer goods sector. This pivotal role offers you the opportunity to shape sales strategy across Malaysia, working with a portfolio of trusted food and snacking brands that are integral to everyday life throughout Asia.

What you'll do:

As Sales Director (FMCG) based in Kuala Lumpur, you will play an instrumental role in guiding the sales organisation towards achieving ambitious business objectives. Your day-to-day responsibilities will involve translating overarching business goals into actionable plans tailored for each channel and customer segment. You will focus on strengthening relationships with both general trade partners and modern trade networks while ensuring disciplined execution of route-to-market strategies. By nurturing your team through supportive coaching and capability building initiatives, you will foster a culture of dependability and high performance. Collaboration is at the heart of this role; you will work closely with colleagues from Marketing, Finance, Supply Chain, Demand Planning, and Category teams to ensure alignment on pricing strategies, promotional activities, customer plans, and service standards. Success in this position requires you to balance revenue delivery with channel optimisation while maintaining strong partnerships with distributors and key customers. Your ability to champion inclusive leadership practices will be essential as you guide your team through ongoing development opportunities. Ultimately, your efforts will contribute significantly to strengthening the market position of beloved brands across Malaysia.

• Translate business goals into clear channel, customer, and execution plans that deliver volume, value, and profitable growth across Malaysia.
• Drive strong performance across diverse channels and distributor networks by building dependable customer relationships and ensuring disciplined route-to-market execution.
• Lead, coach, and develop the sales team through managers by fostering commercial discipline, succession strength, and a supportive high-performance culture.
• Partner closely with Marketing, Finance, Supply Chain, Demand Planning, and Product teams to align on growth priorities including pricing strategies, promotions planning, customer engagement initiatives, and service performance.
• Own the sales strategy and execution agenda by balancing revenue delivery with channel performance while optimising trade investment for maximum impact.
• Build high-quality customer relationships through empathetic negotiation skills and collaborative partnership development.
• Ensure robust management of distributors and key customers by implementing effective route-to-market strategies that support sustainable business expansion.
• Monitor sales forecasting accuracy by leveraging commercial acumen in trade investment analysis and channel strategy refinement.
• Champion inclusive leadership practices that nurture team capability building through ongoing coaching and professional development opportunities.
• Support cross-functional commercial alignment by sharing insights from market trends to inform strategic decisions across departments.

What you bring:

The ideal candidate for Sales Director (FMCG) brings extensive experience leading commercial operations within the FMCG sector. Your background includes over fifteen years managing sales teams across Malaysia’s diverse channels ensuring you understand local market nuances intimately. You have successfully built dependable partnerships with distributors and key customers by employing empathetic negotiation techniques rooted in trust-building. Your expertise extends beyond traditional sales functions; you possess strong commercial acumen enabling you to analyse trade investments effectively while optimising pricing strategies for sustained profitability. Forecasting accuracy is second nature thanks to your analytical approach combined with deep industry knowledge. What sets you apart is your inclusive leadership style: you nurture talent through supportive coaching initiatives that empower individuals within your team. Your collaborative mindset allows you to connect seamlessly with colleagues from other departments Marketing, Finance or Supply Chain ensuring all stakeholders are aligned on business priorities. This blend of technical proficiency and interpersonal sensitivity makes you uniquely qualified for this influential role.

• Bachelor’s degree in Business, Marketing, Commerce or related field is required for this role as it provides foundational knowledge essential for commercial success.
• Over 15 years of proven experience in commercial or sales leadership within FMCG or consumer goods sectors demonstrates your commitment to industry excellence.
• Solid exposure leading sales operations across Malaysia ensures familiarity with local market dynamics in both General Trade and Modern Trade environments.
• Proven track record managing distributors as well as key customers highlights your ability to build dependable partnerships that drive business expansion.
• Expertise in route-to-market strategy implementation showcases your capacity for collaborative problem-solving within complex distribution networks.
• Strong commercial acumen in areas such as trade investment analysis enables you to optimise pricing strategies for maximum value creation.
• Experience negotiating with customers using empathetic communication skills fosters trust-based relationships that support long-term success.
• Ability to forecast sales accurately by leveraging analytical tools reflects your attention to detail when planning for future growth opportunities.
• Demonstrated capability building high-performance teams through supportive coaching underscores your commitment to nurturing talent within the organisation.
• Inclusive leadership style that encourages cross-functional collaboration positions you as a valuable connector between departments.

What sets this company apart:

The organisation places great emphasis on flexibility in working arrangements alongside generous training opportunities designed to foster personal growth. Cross-functional collaboration is not just encouraged but embedded into daily practice; teams from Marketing through Supply Chain work together harmoniously towards common goals. Leadership here is defined by its supportive nature managers are dedicated to nurturing talent while promoting inclusivity at every level. Employees benefit from being part of an environment where their contributions matter deeply; they are empowered to connect meaningfully with colleagues both locally and regionally. The company’s commitment to dependability ensures stability even amidst changing market conditions while its focus on communal achievement creates lasting bonds among staff members. For those seeking a workplace where teamwork thrives alongside individual development opportunities and where trusted brands continue making an impact this is an exceptional place to grow your career.

What's next:

If you feel ready to take on this influential role shaping commercial success across Malaysia’s FMCG landscape apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C