Customer Development Manager (FMCG)

A leading global consumer products organisation is seeking a Customer Development Manager to join their team in Kuala Lumpur. This rare opportunity offers you the chance to work with a market leader renowned for its commitment to employee development, diversity, and sustainability. You will be part of a supportive environment that values collaboration, continuous improvement, and high ethical standards.

What you'll do:

As a Customer Development Manager (FMCG) based in Kuala Lumpur, your day-to-day responsibilities will revolve around achieving sales targets through meticulous execution at the point of sale. You will play an integral role in developing strong partnerships with customers by engaging regularly with store operations teams and negotiating commercial terms. Your keen eye for detail will allow you to provide valuable feedback on the in-store environment, supporting swift adjustments to competitive tactics. Building relationships with key stakeholders at both regional and store levels will be central to your success. You will collaborate closely with Shopper Development Managers to create impactful merchandising materials and programmes that drive shopper engagement. Monitoring the execution of 5P targets product availability, assortment by store format, shelf pricing (regular and promoted), promotion implementation versus plan, share of shelf compliance, planogram adherence, POP placement will be essential. You will ensure compliance against established agreements while tracking performance metrics to identify areas for improvement or potential gains. Rigorous pre- and post-evaluation analyses will help you refine strategies further. Your role will also involve coordinating special events at store level in cooperation with internal teams; working alongside customer service to track orders; troubleshooting operational issues; collaborating with logistics for timely delivery; monitoring sales distribution performance especially for new products; recording competitive activity; visiting stores regularly; resolving operational challenges; updating business plans based on changing retail landscapes; developing action plans to close customer gaps; collecting information on external environments during promotional periods; managing merchandising teams; training them for operational excellence all while fostering a collaborative atmosphere that supports continuous improvement.

• Achieve sales targets by ensuring excellence in execution at the point of sale through effective planning and implementation of strategies.
• Develop and nurture partnerships with customers at both store and regional levels by maintaining regular contact and negotiating with store operations teams.
• Provide insightful feedback on the in-store environment to enable rapid revision of competitive tactics and support strategic decision-making.
• Build and manage relationships with key stakeholders within customer organisations or retail environments at regional or store level.
• Conduct negotiations regarding listings, planograms, displays, promotion execution, and other commercial activities at regional office or store level.
• Collaborate with Shopper Development Managers to develop tools, merchandising materials, and in-store programmes that enhance shelf management and encourage shoppers to purchase products.
• Clearly communicate in-store objectives while monitoring execution of 5P targets including product availability, assortment by store format, shelf pricing (regular and promoted), promotion implementation versus plan, share of shelf and planogram compliance, POP placement versus plan.
• Monitor compliance of 5P activity execution against established agreements or objectives; track interim performance to identify shortfalls or potential upsides against set goals.
• Conduct rigorous pre-evaluation of 5P activities using what-if analysis; draw upon team resources such as input from Financial Services Managers or Customer Logistics Services Managers as required.
• Perform post-evaluation analysis based on activity details; compare results with pre-evaluation analysis to explain any potential differences.

What you bring:

The ideal candidate for the Customer Development Manager (FMCG) role brings extensive experience in sales management within fast moving consumer goods sectors. Your ability to foster strong relationships with customers at various organisational levels is complemented by exceptional negotiation skills that secure advantageous commercial outcomes. Analytical prowess enables you to conduct thorough evaluations before and after promotional activities using advanced scenario planning techniques. Clear communication ensures alignment between internal teams and external partners alike. You excel at monitoring compliance against set objectives while tracking performance indicators meticulously. Experience coordinating special events alongside cross-functional colleagues adds value to your profile. Your competence extends into collaborating seamlessly with customer service departments for order tracking as well as troubleshooting operational challenges efficiently. Familiarity with logistics planning processes including forecasting customer requirements ensures timely product delivery every time. Managing merchandising teams comes naturally thanks to your focus on training them towards achieving operational excellence.

• Proven experience in fast moving consumer goods sales management within retail environments is highly desirable for this position.
• Exceptional interpersonal skills enabling you to build strong relationships with customers at both regional and store levels.
• Outstanding negotiation abilities allowing you to secure favourable commercial terms across listings, planograms, displays, promotions, and more.
• Strong analytical skills demonstrated through rigorous pre- and post-evaluation analyses of promotional activities using what-if scenarios.
• Excellent communication skills ensuring clear articulation of objectives across internal teams as well as external stakeholders.
• Ability to monitor compliance against established agreements/objectives while tracking performance metrics effectively.
• Experience coordinating special events at store level in partnership with cross-functional teams such as Shopper Development Managers.
• Competence in collaborating with customer service departments to track orders efficiently and troubleshoot operational issues promptly.
• Familiarity with logistics planning processes including forecasting customer needs for timely delivery of products.
• Capability to manage merchandising teams by providing training focused on operational excellence.

What sets this company apart:

This organisation stands out as a global leader in consumer products dedicated not only to delivering quality but also fostering a caring culture rooted in collaboration, diversity, sustainability, and inclusion. Employees benefit from rich development opportunities that support career progression within an environment committed to continuous improvement. The company’s core values emphasise teamwork across borders while maintaining high ethical standards throughout all operations. Work-life balance is prioritised through flexible working arrangements such as summer hours alongside wellness initiatives like Live Better activities ensuring holistic employee wellbeing. Product parcels add tangible value while regular health checks reinforce the commitment towards creating a healthier future for all people and their pets as well as the planet itself. Joining this organisation means becoming part of a community where your growth is supported every step of the way through generous training opportunities backed by knowledgeable leaders who champion supportive leadership practices.

What's next:

If you are ready to take your career forward within a globally respected consumer products organisation that values collaboration and personal growth apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C