Sales & Marketing Lead (FMCG)

A leading organisation in the fast-moving consumer goods sector is seeking a Sales and Marketing Lead to drive business growth and spearhead commercial strategies across both offline and online channels. Based in Kuala Lumpur, this full-time position offers you the opportunity to shape sales plans, develop new market entry strategies, and lead a high-performing team in a supportive environment.

What you'll do:

As Sales and Marketing Lead (FMCG) based in Kuala Lumpur, you will play an integral role in shaping the commercial direction of the organisation. Your day-to-day responsibilities will involve developing robust sales strategies that drive revenue growth across both traditional retail outlets such as pharmacies, supermarkets and digital marketplaces like Shopee or TikTok Shop. You will collaborate closely with cross-functional teams including regulatory affairs, supply chain management, and marketing to ensure seamless product launches in new markets. By representing the organisation at industry events and forging strategic partnerships with distributors or retailers, you will expand market presence while maintaining strong relationships with key accounts. Your analytical skills will be crucial as you interpret sales data to inform business decisions creating dashboards that track KPIs or translating insights into actionable recommendations for demand forecasting. Trade marketing activities will require your attention as you plan promotional campaigns across multiple platforms while optimising investments for maximum return. Leading a diverse team of managers and executives under your guidance means fostering an inclusive culture where collaboration is prioritised alongside accountability. Success in this role hinges on your ability to balance strategic thinking with hands-on execution ensuring every initiative supports broader organisational goals.

• Develop comprehensive sales strategies that align with revenue, distribution, and profitability targets while adapting to evolving market conditions.
• Drive business growth by identifying new opportunities, forming strategic partnerships, and expanding into untapped market segments across offline and online channels.
• Create annual sales plans, budgets, forecasts, and channel-specific growth strategies that support organisational objectives.
• Monitor market trends, competitor activities, and consumer purchasing behaviour to inform go-to-market strategies for new international markets.
• Collaborate with regulatory, supply chain, and marketing teams to facilitate successful market entry and product launches.
• Represent the organisation at regional trade shows, business development meetings, and strategic partnership discussions to enhance brand visibility.
• Manage offline channel sales including modern trade accounts such as pharmacies, supermarkets, convenience stores, distributors, wholesalers, and specialty retailers.
• Oversee listing expansion, key account management, trade negotiations, promotional planning, new product launches, shelf visibility initiatives, and merchandising activities.
• Lead e-commerce channel management by developing platform-specific growth strategies for Shopee, TikTok Shop, Lazada, company-owned websites; optimise assortment, pricing, promotions; monitor conversion rates; manage marketplace campaigns; increase customer retention.
• Analyse sales data across all channels to identify risks and opportunities; monitor SKU performance; develop dashboards; translate insights into actionable recommendations; drive demand forecasting in collaboration with supply chain teams.
• Plan and evaluate trade marketing activities across retail and online platforms; manage promotional calendars; optimise trade investment for maximum ROI; coordinate closely with marketing for brand alignment.
• Lead and coach the sales team by establishing KPIs; tracking performance; developing talent; fostering a collaborative culture; building scalable processes suitable for high-growth environments.

What you bring:

To excel as Sales and Marketing Lead (FMCG) you should bring substantial experience from the FMCG industry ideally spanning both established companies as well as startups or challenger brands. Your background should include direct responsibility for achieving ambitious sales targets through effective management of distributor networks or retail chains such as pharmacies or supermarkets. Familiarity with both offline channels (modern/general trade) and online platforms (marketplaces/DTC websites/social commerce) will enable you to craft holistic strategies that maximise reach. Advanced technical skills including proficiency in Microsoft Excel plus exposure to Power BI/Tableau will allow you to analyse complex datasets efficiently while supporting data-driven decision making. Experience using CRM systems enhances your ability to track pipeline progress accurately. Your entrepreneurial approach means you are comfortable building processes from scratch within ambiguous settings balancing strategic vision against operational realities. Strong interpersonal skills underpin your capacity for stakeholder engagement whether negotiating commercial agreements or collaborating internally across functions like supply chain & marketing. A commitment to nurturing talent within your team ensures collective success while fostering an inclusive environment where everyone feels supported.

• Bachelor’s Degree in Business Administration, Marketing, Commerce or related field is required for this role.
• An MBA qualification would be considered advantageous but not mandatory.
• Minimum 5-8 years’ proven experience in FMCG sales roles demonstrating consistent achievement of targets.
• At least 2-3 years’ experience in sales leadership or key account management within the FMCG sector is essential.
• Experience working in startup environments or challenger brands within FMCG is highly preferred due to the dynamic nature of the role.
• Demonstrated success managing distributors, retail chains (pharmacies/supermarkets), general trade accounts or modern trade partners.
• Advanced proficiency in Microsoft Excel for analytics purposes is required along with familiarity using Power BI or Tableau for reporting.
• Experience utilising CRM systems or other sales reporting tools to track pipeline performance is desirable.
• Strong forecasting skills combined with pipeline management expertise are necessary for effective inventory planning.
• Excellent communication abilities paired with stakeholder management skills are vital when collaborating across departments or negotiating agreements.
• Entrepreneurial mindset coupled with ownership mentality ensures adaptability within ambiguous situations or fast-changing environments.
• Strategic thinker possessing commercial acumen who can influence outcomes through negotiation while remaining analytical & results-oriented.

What sets this company apart:

This organisation stands out as a leader within the fast-moving consumer goods sector thanks to its unwavering commitment towards employee development and workplace flexibility. Employees benefit from generous pension contributions which provide long-term financial security alongside access to regular training programmes designed for continuous professional growth. The company’s supportive leadership style encourages open communication between departments ensuring every voice is heard regardless of seniority level. Knowledge sharing forms part of daily operations so you’ll always have access to expert advice whether tackling new market challenges or refining existing processes. Flexible working arrangements mean you can balance personal commitments without compromising on career progression a testament to their inclusive ethos which welcomes candidates from under-represented backgrounds. With a focus on collaborative teamwork rather than hierarchical structures this employer fosters genuine connections among staff members creating an environment where innovation flourishes naturally through shared effort rather than individual competition. If you value being part of a dependable network that prioritises communal success over solitary achievement then this could be your ideal next step within FMCG sales & marketing leadership.

What's next:

If you are ready to take your career further by joining an inclusive team dedicated to driving business growth within FMCG then don’t miss this opportunity, apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C