Key Account Manager (FMCG)

This role offers you the opportunity to work within a supportive and inclusive environment, where your commitment to building strong partnerships and driving sustainable growth will be highly valued. You will be part of a company that is passionate about making a positive impact on communities, employees, and consumers alike.

What you'll do:

As a Key Account Manager based in PJ, you will play an integral role in developing lasting relationships with key customers at both regional and store levels. Your day-to-day responsibilities will involve negotiating new product listings, managing planograms and displays, executing promotions effectively, and collaborating with cross-functional teams to deliver impactful merchandising solutions. You will be responsible for communicating clear objectives in-store while monitoring the execution of critical performance indicators such as product availability, pricing strategies, promotion implementation, share of shelf presence, planogram adherence, and point-of-purchase placements. By conducting thorough pre-activity evaluations using analytical tools like what-if analysis—and following up with post-activity reviews—you will ensure that all initiatives are optimised for maximum effectiveness. Your ability to track compliance against agreed standards will help identify opportunities for improvement or highlight successes worth replicating. Additionally, you will support broader organisational goals by contributing insights into process enhancements that drive efficiency across customer development functions. Maintaining meticulous records of account activities will underpin your efforts to deliver transparent reporting on progress towards sales targets. Success in this role requires a blend of interpersonal sensitivity, analytical acumen, collaborative spirit, and commitment to delivering results through teamwork.

• Develop and nurture collaborative partnerships with key customers at both store and regional levels to achieve sales targets and enhance product distribution.
• Conduct detailed negotiations regarding new product listings, planograms, displays, and promotional execution at regional or store level within Malaysia.
• Work closely with the Shopper Development team to create effective merchandising materials, tools, and in-store programmes that drive shopper engagement and shelf management.
• Clearly communicate in-store objectives while monitoring execution of 5P targets including product availability, assortment by store format, shelf pricing (regular and promoted), promotion implementation versus plan, share of shelf, planogram compliance, and POP placement.
• Monitor compliance of 5P activity execution against established agreements or objectives while tracking interim performance to identify shortfalls or potential upsides.
• Conduct rigorous pre-evaluation of 5P activities using what-if analysis and collaborate with other team resources such as Financial Services Managers or Customer Logistics Services Managers as needed.
• Perform post-evaluation analysis based on activity details; compare results with pre-evaluation findings and provide explanations for any differences observed.
• Strengthen organisational effectiveness by identifying areas for improvement in processes related to customer development and sales operations.
• Support the implementation of strategic initiatives aimed at increasing market share and profitability across key accounts.
• Maintain accurate records of account activities, performance metrics, and progress towards targets to ensure transparency and accountability.

What you bring:

The ideal candidate for the Key Account Manager role brings proven expertise from previous positions within fast-moving consumer goods or retail environments. Your academic background in business administration or marketing equips you with foundational knowledge necessary for navigating complex commercial landscapes. Having managed key accounts or distributors before means you understand the nuances involved in fostering dependable client relationships built on trust and mutual benefit. Your analytical capabilities empower you to evaluate promotional activities rigorously—ensuring every initiative delivers measurable value—while your negotiation prowess secures optimal terms during critical discussions about product placement or promotional execution. Clear communication is central to your approach; whether liaising internally across departments or externally with clients at multiple levels. You thrive when collaborating with diverse teams dedicated to achieving shared goals—drawing upon collective expertise from areas like shopper development or financial services. Attention to detail ensures compliance monitoring remains robust while performance tracking tools help pinpoint areas needing adjustment or further investment. Above all else, your commitment to inclusivity resonates deeply with the company’s ethos: creating spaces where every employee feels respected supported empowered—and able to make meaningful contributions.

• Bachelor’s degree in Business Administration, Marketing or a related field is required for this position.
• At least five years’ experience in sales or customer management roles within FMCG or retail sectors is essential for success.
• Proven track record managing key accounts or distributors demonstrates your dependability in handling complex client relationships.
• Strong analytical skills enable you to conduct thorough evaluations of promotional activities using advanced techniques such as what-if analysis.
• Excellent negotiation abilities allow you to secure favourable outcomes during discussions about product listings, displays, promotions and planograms.
• Outstanding communication skills ensure clarity when conveying objectives to internal teams as well as external partners at various levels.
• Ability to collaborate effectively with cross-functional teams such as Shopper Development or Financial Services enhances overall organisational efficiency.
• Meticulous attention to detail supports accurate monitoring of compliance against established agreements or objectives.
• Experience with performance tracking tools helps identify shortfalls or potential upsides relative to set targets.
• Commitment to diversity, equity & inclusion aligns with the company’s values of creating an environment where everyone feels they belong.

What sets this company apart:

This organisation stands out as a global leader committed not only to business excellence but also to fostering an environment where people genuinely feel they belong. The company’s dedication to diversity equity inclusion ensures that every employee is treated respectfully regardless of background identity or experience—creating a workplace where authenticity thrives alongside collaboration creativity experimentation. Employees enjoy flexible working opportunities tailored around individual needs plus access to ongoing training designed for personal professional growth. Supportive leadership prioritises wellbeing empowerment enabling staff members at all levels make impactful contributions toward common goals. The pride invested in household brands fuels a culture focused on sustainability community engagement long-term success—making this employer one that truly cares about its people consumers surrounding communities alike. If you seek an organisation whose values align closely with yours—and where every day brings fresh reasons smile—this is the place for you.

What's next:

If you are ready to take the next step in your career journey within a globally respected organisation that values collaboration inclusivity personal growth apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C