Trade Marketing Manager (FMCG)

This opportunity offers you the chance to work closely with regional leadership, drive impactful campaigns, and collaborate with cross-functional teams to deliver excellence in trade marketing. You will be empowered to conceptualise and execute innovative strategies that enhance visibility and engagement, all while enjoying a supportive environment that values teamwork, professional growth, and flexibility.

What you'll do:

As a Trade Marketing Manager, you will be entrusted with driving the strategic direction of trade marketing efforts across multiple retail channels. Your day-to-day responsibilities will involve collaborating closely with regional directors, cross-functional teams, and external partners to deliver campaigns that resonate with customers. You will take ownership of planning exclusive SKUs marketing initiatives, joint quarterly plans, and integrated business strategies that span TTL, ATL, and BTL activities. By regularly engaging with points of sale, you will ensure consistent brand visibility while upholding company standards. Your ability to manage budgets effectively, respond swiftly to client needs, and build market intelligence will be crucial for success. This role offers you the opportunity to make a tangible impact on brand performance while fostering meaningful connections within a supportive team environment.

• Developing comprehensive trade marketing plans that align with both sales targets and broader marketing objectives, ensuring seamless integration across all retail channels.
• Managing the trade marketing budget efficiently by prioritising impactful initiatives and tracking expenditure against planned activities.
• Enhancing brand presence through excellence in in-store planning, execution, and monitoring, always keeping annual marketing priorities at the forefront.
• Leading the creation and implementation of channel-specific marketing strategies tailored for assigned retailers to maximise visibility and engagement.
• Conceptualising and executing trade promotions as well as rolling out compelling in-store campaigns in close collaboration with both marketing and sales teams.
• Driving activation programmes with partners to elevate brand visibility through joint events such as roadshows and exclusive product launches.
• Regularly visiting points of sale to ensure brand guidelines are respected, maintaining high standards of presentation and customer experience.
• Planning exclusive SKU marketing initiatives alongside joint quarterly marketing plans that foster strong retailer partnerships.
• Executing joint business plans including TTL (Through The Line), ATL (Above The Line), BTL (Below The Line) strategies for holistic campaign coverage.
• Ensuring timely and satisfactory client interactions by responding promptly to queries and feedback, thereby strengthening relationships with key stakeholders.

What you bring:

The ideal candidate for the Trade Marketing Manager position brings proven experience from previous roles within retail or fast-moving consumer goods environments. Your background includes managing complex trade marketing plans for major retailers such as Watsons or Guardian, demonstrating your ability to navigate local market nuances. You possess strong language skills—particularly Mandarin fluency—which allows you to engage confidently with stakeholders across different backgrounds. Your analytical mindset supports data-driven decision making while your organisational talents ensure projects run smoothly even under tight deadlines. A collaborative approach is central to your work style; you thrive when sharing ideas within cross-functional teams. Creative thinking is second nature to you—whether generating concepts for new campaigns or refining existing strategies. Above all, your commitment to excellence shines through every interaction as you nurture relationships that drive business success.

• Minimum two years’ experience in a trade marketing manager role within retail or FMCG sectors is essential for understanding industry dynamics.
• At least one year managing Watsons or Guardian trade marketing plans demonstrates familiarity with key retail partners in Malaysia.
• Diploma or higher qualification in Business Studies, Marketing or related discipline ensures foundational knowledge for strategic planning.
• Excellent Mandarin fluency both written and spoken is mandatory for effective communication across diverse stakeholder groups.
• Strong communication skills in English & Malay enable you to connect seamlessly with internal teams and external partners alike.
• Proven track record in similar positions highlights your dependability and commitment to delivering results.
• Analytical skills allow you to interpret market data accurately for informed decision-making.
• Organisational abilities help you handle multiple tasks concurrently while meeting deadlines without compromising quality.
• Teamwork spirit fosters collaboration within cross-functional groups for efficient project execution.
• Creative thinking enables you to generate relevant ideas during brainstorming sessions that drive campaign innovation.

What sets this company apart:

This organisation stands out as a leader in its field by offering an inclusive workplace where collaboration is encouraged at every level. Employees benefit from flexible working opportunities that accommodate personal commitments alongside professional goals. The company invests generously in training programmes designed to expand your skillset while supporting long-term career progression. With supportive leadership guiding each team member’s journey, you’ll find yourself surrounded by knowledgeable colleagues who value sharing insights and fostering growth together. The culture here emphasises dependability, empathy, and mutual respect—ensuring everyone feels welcome regardless of background or experience. As part of this networked environment, you’ll have access to resources that empower you not only professionally but personally as well. Whether it’s generous pension contributions or ongoing learning opportunities, this organisation is committed to helping you achieve your best while making a positive impact on the wider community.

What's next:

If you’re ready to bring your expertise in trade marketing management into an environment where teamwork thrives and your contributions are truly valued, this is your moment!

Apply today by clicking on the link provided—take the next step towards joining an inclusive team dedicated to excellence.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C