Commercial Head (FMCG)

An exciting opportunity awaits an accomplished sales professional to step into the role of Commercial Head within a leading fast moving consumer goods organisation based in Kuala Lumpur. This pivotal position is designed for someone who thrives on driving revenue growth, expanding channel partnerships, and shaping strategic direction across both direct and indirect sales channels.

What you'll do:

As Commercial Head Fast Moving Consumer Goods, you will play an instrumental role in steering the commercial direction of two prominent entities within the group. Your day-to-day responsibilities will see you crafting forward-thinking sales strategies that not only meet but exceed revenue targets. You will be entrusted with identifying untapped markets, nurturing high-value partnerships, and implementing innovative route-to-market approaches that set the standard for excellence in the industry. By fostering close collaboration across departments such as marketing, demand planning, business development, and production, you will ensure seamless execution of business objectives. Your analytical acumen will be put to use as you monitor performance metrics, provide actionable insights from market intelligence, and adapt plans based on real-time data. Success in this role means consistently delivering profitable growth while maintaining strong relationships with partners at all levels.

• Develop comprehensive sales and channel strategies that align with the broader business objectives of both manufacturing and regional food entities.
• Identify emerging markets and new growth opportunities while building strategic partnerships that drive long-term value.
• Design and implement effective route-to-market strategies tailored to various sales channels, ensuring optimal market penetration.
• Establish trade partner programmes, incentive structures, and support initiatives that enhance partner engagement and performance.
• Maintain robust relationships with key partners and strategic accounts through regular business reviews, trade visits, and shared goal setting.
• Define clear KPIs to measure partner performance and evaluate the effectiveness of trade plans as well as in-store execution.
• Support critical deal negotiations and manage client escalations with sensitivity and professionalism when required.
• Monitor, analyse, and report on sales data, channel performance metrics, and evolving market trends to inform tactical decision-making.
• Collaborate closely with marketing, demand planning, business development, and production teams to ensure alignment with overall business goals.
• Prepare detailed sales channel budgets including forecasts and advertising & promotion spend to support organisational objectives.

What you bring:

To excel as Commercial Head Fast Moving Consumer Goods, your background should reflect substantial experience managing multifaceted sales operations within the FMCG landscape. Your proven ability to devise impactful strategies will be complemented by hands-on expertise in both direct selling environments and complex channel ecosystems. You bring not only technical proficiency but also emotional intelligence—enabling you to build rapport across cultures, communicate persuasively at all organisational levels, and resolve challenges collaboratively. Your academic credentials underpin your practical know-how; ideally holding an advanced degree that supports your strategic thinking. Adaptability is second nature to you: whether responding swiftly to shifting market dynamics or balancing competing priorities under tight deadlines. Above all else, your commitment to nurturing talent within your team ensures collective achievement remains at the heart of everything you do.

• Demonstrated ability to develop and execute sophisticated sales strategies that drive sustainable revenue growth within the FMCG sector.
• Proven experience in both direct and indirect sales channel management with a track record of expanding distribution networks effectively.
• Exceptional negotiation skills combined with strong communication abilities that foster trust-based relationships with internal teams and external partners alike.
• A minimum of eight years’ experience in sales roles within FMCG environments, including at least five years in a senior management capacity overseeing large teams or multiple functions.
• Bachelor’s degree in Marketing or Business Administration is essential; an MBA would be highly regarded for its added strategic perspective.
• Advanced analytical skills enabling you to interpret complex data sets for informed decision-making around market trends and performance optimisation.
• Resilience under pressure coupled with agility in adapting strategies quickly to changing market conditions or organisational priorities.
• Outstanding interpersonal skills that promote collaboration across diverse teams while supporting inclusive workplace practices.
• Business acumen that enables you to balance short-term tactical wins with long-term strategic objectives for sustained profitability.
• Willingness to travel regularly for partner engagement activities such as trade visits or business reviews.

What sets this company apart:

This organisation stands out as a leader in the fast moving consumer goods sector thanks to its unwavering commitment to quality products, customer satisfaction, and employee wellbeing. The company fosters an inclusive culture where every voice is heard—encouraging open communication across all levels of the business. Employees benefit from flexible working arrangements designed to support work-life balance alongside generous training opportunities aimed at continuous professional growth. The leadership team is dedicated to providing guidance rooted in empathy and mutual respect while championing diversity throughout their workforce. As part of this forward-thinking environment, you will have access to resources that empower innovation while being surrounded by colleagues who are passionate about making a positive difference together. Whether collaborating on cross-functional projects or engaging with stakeholders from around the globe, you can expect your contributions to be recognised—and your career ambitions supported—every step of the way.

What's next:

If you are ready to take on a rewarding challenge where your expertise can shape the future of FMCG sales strategy at scale, this is your moment to shine—apply now!

Apply today by clicking on the link provided below; we look forward to connecting with talented professionals eager to make their mark.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C