Marketing Manager (Premium Fitness Brand)

A leading global fitness and wellness brand is seeking a Marketing Manager to join its Kuala Lumpur team. This is an exciting opportunity to shape the presence of a premium brand, driving impactful marketing strategies across consumer and B2B audiences. You’ll lead innovative campaigns that elevate brand engagement, promote wellness and healthy living, and strengthen community connections.

What you'll do:

You will be entrusted with elevating the brand’s visibility through expertly crafted campaigns that inspire action among health-conscious consumers. Your day-to-day responsibilities will involve collaborating with colleagues across departments to ensure seamless execution of multi-channel marketing projects from digital activations to live events while keeping a close eye on performance metrics. You will have the autonomy to propose creative solutions for engaging new audiences while nurturing existing relationships through thoughtful content creation and partnership development.

• Define annual marketing plans encompassing campaigns, initiatives, and events while proposing an effective mix of activities to achieve targets related to leads, revenue growth, margins, and profitability.
• Develop go-to-market tools such as events, targeted mailings, and web marketing initiatives designed to generate high-quality leads and drive sales in alignment with segment-specific sales strategies.
• Manage marketing investments by allocating financial resources among business-building activities to ensure profitable growth while monitoring return on investment through detailed pre- and post-campaign analyses.
• Implement web marketing plans that support new product launches as well as solutions and services rollouts; develop e-commerce strategies aimed at increasing both leads and online sales conversions.
• Oversee the successful launch of new products in the local market by coordinating bundled marketing activities and establishing partnerships with key industry influencers according to global guidelines.
• Create and execute integrated public relations, media relations, and influencer marketing strategies that enhance brand awareness, strengthen positioning, and foster engagement across multiple customer segments.
• Optimise CRM usage to maintain clean, up-to-date market data which improves sales force productivity and enables more effective customer relationship management.
• Work collaboratively with internal stakeholders including sales teams, trade marketing specialists, digital experts, and external partners to deliver cohesive campaigns that resonate with target audiences.

What you bring:

• Relevant years’ of experience in a similar senior marketing role within fast-paced environments where adaptability is crucial for success.
• Proven business acumen with demonstrated ability to align marketing strategies directly with commercial objectives and broader business growth targets.
• Strategic thinking skills combined with practical experience driving organisations towards successful strategy execution across multiple channels.
• Experience managing profit-and-loss statements (P&L), showcasing strong financial skills along with expertise in organisational methodologies and process optimisation.
• Demonstrated experience managing sales networks or supporting sales teams through collaborative marketing initiatives that drive measurable results.
• Excellent communication and presentation abilities enabling you to convey complex ideas clearly while inspiring both coworkers and customers alike.
• Project management expertise allowing you to oversee multiple concurrent initiatives from conception through completion without compromising quality or timelines.
• A genuine passion for wellness, health, fitness—and above all—a desire to help others improve their lives through positive lifestyle choices; this should be evident in your personal interests as well as your professional achievements.
• Advanced knowledge of digital marketing platforms such as Google Analytics, Facebook Business Manager, Salesforce or similar tools used for campaign tracking and optimisation.

What sets this company apart:

This organisation stands out globally for its unwavering dedication to improving lives through movement, empowering millions daily via cutting-edge fitness solutions rooted in decades of expertise. Employees benefit from being part of an inclusive network where knowledge sharing is encouraged at every level; here you’ll find supportive leadership committed not just to commercial success but also personal wellbeing.

What's next:

If you are ready to make a meaningful difference by championing wellness through inspired marketing leadership—this is your moment!

Apply today by clicking on the link provided; take the next step towards joining a passionate team dedicated to transforming lives through health-focused innovation.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C