Digital Marketing Executive (Social Media)

A leading bakery brand in Selangor is seeking a Digital Marketing Executive specialising in social media to join their vibrant team. This role offers you the opportunity to shape the online presence of multiple beloved brands, connecting with audiences through engaging content and authentic community interactions.

What you'll do:

As a Digital Marketing Executive (Social Media) based in Selangor, you will immerse yourself in the daily management of multiple social media channels for well-known bakery brands. Your day-to-day activities will involve crafting captivating content that not only entertains but also informs audiences across Meta, TikTok, XHS, LinkedIn, and YouTube. You will be responsible for producing high-quality visuals and written materials while ensuring every post aligns with the brand’s voice. Engaging directly with followers through comments and messages will help nurture a warm online community. Additionally, you’ll identify suitable influencers for collaboration campaigns, managing everything from initial outreach to performance reporting. Updating websites with SEO-optimised content forms part of your routine as you support wider marketing initiatives. By leveraging advanced tools for design and analytics, you’ll continuously refine strategies for greater impact. Your role is integral in maintaining an inclusive digital presence that encourages connection among customers while supporting team goals.

• Manage social media channels for all brands by conceptualising compelling content that captures attention and aligns with each brand’s identity.
• Execute production tasks including design, photography, videography, copywriting, distribution, paid advertising, performance tracking, and ongoing optimisation across multiple platforms.
• Monitor and respond to brand mentions, comments, and messages on social media to foster genuine engagement and build a loyal online community.
• Identify Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) whose audiences match the target market; coordinate outreach, contracting, briefing, content approvals, campaign tracking, and performance reporting.
• Update brand websites regularly and assist in creating SEO- and GEO-friendly content that supports marketing campaigns.
• Collaborate closely with internal teams to ensure consistent messaging across all digital touchpoints while supporting broader business objectives.
• Utilise social media management platforms and mobile marketing apps to streamline workflow and enhance campaign effectiveness.
• Apply AI-assisted tools and design/video software such as Adobe Illustrator to elevate visual storytelling.
• Track analytics for all campaigns to measure success and inform ongoing optimisation strategies.
• Perform ad-hoc duties as assigned to support team needs and contribute positively to business outcomes.

What you bring:

For the Digital Marketing Executive (Social Media) position in Selangor, your previous experience managing various social media channels will be invaluable as you navigate the fast-evolving digital landscape. Your familiarity with influencer partnerships ensures seamless execution of collaborative campaigns that resonate with target audiences. Technical proficiency in using management platforms and creative software empowers you to deliver visually appealing content while adhering to best practices in SEO/GEO optimisation. Your ability to write engaging copy across languages demonstrates sensitivity towards diverse communities. Being dependable onsite at Shah Alam shows commitment towards communal goals; flexibility regarding working hours further highlights your dedication. Your analytical approach supports continuous improvement through data-driven insights. Above all else, your collaborative spirit strengthens team connections while fostering an inclusive environment where everyone feels supported.

• You bring 3–5 years of hands-on experience managing social media platforms such as Meta, TikTok, XHS, LinkedIn, and YouTube with a strong portfolio demonstrating successful campaigns.
• Your proven track record includes working effectively with influencers and media platforms to drive engagement and campaign results.
• You possess a creative yet strategic mindset supported by proficiency in social media management platforms, mobile marketing apps, AI-assisted tools, and design/video software like Adobe Illustrator.
• You demonstrate solid understanding of SEO/GEO principles which enables you to create content that enhances visibility and supports marketing objectives.
• Your excellent storytelling abilities allow you to craft compelling copy in multiple languages tailored for diverse audiences.
• You are able to work onsite as required by business needs.
• Your interpersonal skills enable you to collaborate effectively within teams while nurturing positive relationships with external partners such as influencers.
• You are detail-oriented in tracking analytics for campaigns which helps inform optimisation strategies for continued improvement.
• Your adaptability allows you to perform ad-hoc tasks efficiently while maintaining focus on core responsibilities.

What sets this company apart:

This organisation stands out for its commitment to nurturing talent within an inclusive workplace culture that celebrates diversity. Employees enjoy flexible working opportunities designed around personal needs alongside access to ongoing training programmes that encourage professional development. The leadership team is known for being supportive, providing guidance without imposing rigid hierarchies. The company’s focus on building genuine connections extends beyond customers; it prioritises employee well-being through communal activities that foster kinship among colleagues. With a reputation for dependability in delivering quality products loved by many across Malaysia, joining this team means becoming part of a network dedicated not only to business success but also personal growth.

What's next:

If you feel inspired by this opportunity to shape digital conversations within a supportive environment, apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C