Marketing Manager (FMCG)

This role offers you the opportunity to shape the future of well-known consumer brands by driving category growth, developing impactful marketing strategies, and leading integrated communication campaigns. You will be empowered to build commercial capabilities, foster a supportive and collaborative team environment, and contribute to the company’s strategic roadmap.

What you'll do:

As Marketing Manager, you will be entrusted with overseeing the full spectrum of brand management activities for your assigned category segment. Your day-to-day responsibilities will involve strategic planning, budget management, campaign execution, and cross-functional collaboration. You will work closely with various teams—including supply chain management, retail operations, regulatory affairs, regional marketing, finance—and external partners to ensure seamless delivery of marketing initiatives. Success in this role requires you to proactively identify market opportunities through research and analysis; develop innovative launch plans; manage budgets efficiently; maintain high standards for brand equity; inspire your team through coaching; and consistently update your line manager on progress using accurate data reporting. Your ability to foster a collaborative culture across departments will be key in achieving outstanding business results.

• Lead the development and execution of brand strategies for assigned product categories, ensuring alignment with overall company objectives and market trends.
• Manage annual budget planning processes including A&P spending, product price margin analysis, demand forecasting for product launches, and regular budget reviews.
• Identify key growth opportunities through comprehensive analysis of competitive landscapes and consumer insights, translating findings into actionable plans.
• Develop short-term marketing strategies that address gaps in the market while supporting long-term business goals.
• Execute integrated marketing communication plans by collaborating closely with media managers to ensure timely delivery of ATL campaigns.
• Design and implement consumer marketing launch plans for new product innovations, re-launches, or thematic campaigns as assigned by your line manager.
• Act as the main point of contact for cross-functional teams during campaign planning and execution, facilitating information flow and task segregation.
• Manage relationships with external agencies and business partners to ensure campaign deliverables meet expectations and deadlines.
• Oversee market research projects to support brand image enhancement, usage tracking, and market share analysis.
• Uphold brand guidelines as the gatekeeper for all internal and external communications related to product brand equity.

What you bring:

To excel as Marketing Manager in this organisation, you will bring a wealth of experience from consumer brand marketing roles—preferably within multinational FMCG companies focused on personal care or beauty products. Your educational background equips you with solid business acumen while your advanced skills in Excel and PowerPoint enable you to analyse data effectively. You possess excellent interpersonal abilities that allow you to communicate persuasively across diverse teams. Your analytical approach helps uncover valuable insights from market research which inform strategic decisions. You are known for your commitment to teamwork—coaching colleagues towards success—and your capacity to manage multiple priorities efficiently. Your entrepreneurial mindset ensures you take initiative when identifying opportunities or responding swiftly under pressure. Above all else, your enthusiasm for current trends keeps you ahead of the curve in delivering impactful marketing solutions.

• Degree holder in Business, Marketing, Management, Finance or Economics with strong academic credentials.
• High fluency in English (oral & written) enabling effective communication across functions within a multinational environment.
• Advanced proficiency in Microsoft Excel and PowerPoint for data analysis and presentation purposes.
• Demonstrated experience in consumer brand marketing—ideally at least 7 years within MNC FMCG sectors such as Personal Care or Skincare/Beauty.
• Exceptional planning skills combined with time management expertise to handle multiple projects simultaneously.
• Persuasive communicator capable of negotiating with stakeholders both internally and externally while maintaining positive relationships.
• Analytical mindset with proven problem-solving abilities that drive actionable insights from complex data sets.
• Entrepreneurial spirit coupled with ownership mentality; able to respond quickly under pressure while maintaining composure.
• Motivated attitude towards learning new trends; passion for staying updated on industry news relevant to consumer brands.
• Experience coaching cross-functional teams towards achieving shared business objectives.

What sets this company apart:

This organisation stands out as a global leader dedicated not only to developing exceptional skin and body care products but also to fostering an inclusive culture built on respect and trust. With over 20,000 employees worldwide contributing their talents daily, the company lives its values—care, courage, simplicity, trust—by creating an environment where everyone feels valued regardless of background or identity. Diversity is celebrated here: each individual’s uniqueness is recognised as a strength that drives innovation forward. Employees benefit from equal opportunities for advancement alongside ongoing training designed to nurture both professional growth and personal wellbeing. The company’s purpose extends beyond products—it takes responsibility for consumers’ needs as well as environmental sustainability and societal impact. Joining this team means becoming part of a community that genuinely cares about making people feel good inside and out while supporting each other’s ambitions every step of the way.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C