Marketing Manager (Retail/Hybrid)

A newly created Marketing Manager position has just been made available with a new and growing retailer brand.

A rapidly expanding consumer brand in Selangor is seeking a Marketing Manager to become the driving force behind its marketing agenda at a pivotal moment in its growth. This newly created role offers you the unique opportunity to shape and define the brand’s marketing function from the ground up, taking full ownership of strategy, execution, and impact. Reporting directly to the Business Owner, you will enjoy high visibility and autonomy, allowing you to build and execute your own marketing strategies with a direct influence on business outcomes. The organisation values flexibility, offering a hybrid working arrangement that supports work-life balance and personal development. If you are passionate about making a tangible difference, thrive in an entrepreneurial environment, and want to be part of a journey where your ideas matter, this is your chance to step into a role that promises both challenge and reward.

• Become the first dedicated Marketing Manager for a growing consumer brand, shaping the entire marketing function from inception and having significant influence over brand direction.
• Enjoy high levels of ownership and visibility by reporting directly to the Business Owner, ensuring your contributions are recognised and valued within the organisation.
• Benefit from a hybrid working arrangement that promotes flexibility, alongside an entrepreneurial environment with substantial room for professional growth and development.

What you'll do:

As Marketing Manager, you will play an integral role in building the brand’s presence by developing holistic strategies that connect every aspect of marketing—from campaign planning to digital activation. Your day-to-day responsibilities will involve collaborating with various stakeholders to deliver impactful campaigns that resonate with customers while maintaining consistency in messaging across all platforms. You will be entrusted with managing budgets effectively and leveraging data insights to refine future initiatives. By identifying new avenues for growth such as partnerships or events, you will help propel the brand forward in a competitive landscape. Success in this role requires not only technical expertise but also creativity in designing engaging promotions and empathy when connecting with audiences. Your ability to adapt quickly within an entrepreneurial setting will ensure you make meaningful contributions while supporting broader business goals.

• Develop and execute comprehensive 360° marketing strategies designed to strengthen brand awareness, drive customer acquisition, and increase sales across multiple channels.
• Plan, manage, and deliver integrated marketing campaigns from initial concept through execution and post-campaign analysis, ensuring each initiative meets commercial objectives.
• Design creative and commercially effective promotional mechanics, offers, and customer engagement initiatives that encourage traffic, conversion, and repeat purchases.
• Take full ownership of the brand’s social media strategy by overseeing campaign calendars, content planning, community engagement activities, and performance tracking.
• Lead digital marketing efforts including paid social campaigns, digital advertising initiatives, performance marketing tactics, and other relevant online channels to maximise reach.
• Collaborate closely with internal stakeholders as well as creative partners, agencies, and vendors to ensure timely delivery of campaigns and marketing materials within budget constraints.
• Identify new opportunities for brand growth through innovative marketing channels, strategic partnerships, collaborations, events, and activations that expand market presence.
• Monitor market trends, competitor activities, and consumer behaviour to keep the brand relevant while identifying fresh opportunities for engagement.
• Maintain an organised marketing calendar that aligns campaigns with key commercial periods and seasonal events for maximum impact.
• Track campaign performance using data-driven insights to optimise future initiatives and ensure effective allocation of resources across all channels.
• Manage the overall marketing budget responsibly by allocating resources efficiently to support campaign success.
• Ensure consistent brand positioning, messaging, and visual identity across all touchpoints to reinforce brand recognition.
• Support additional business initiatives or projects as required within a fast-growing entrepreneurial environment.

What you bring:

The ideal candidate for Marketing Manager brings extensive experience gained from consumer-focused industries like retail or e-commerce coupled with academic qualifications in Marketing or related fields. Your proven ability to manage complex campaigns demonstrates organisational prowess while your deep understanding of digital platforms ensures relevance in today’s marketplace. You possess strong interpersonal skills which foster collaboration among diverse teams—both internally and externally—and your commercial acumen allows you to link creative initiatives directly with measurable business outcomes. Adaptability is key; thriving within an entrepreneurial environment means embracing change enthusiastically while remaining dependable under pressure. Your creativity shines through when developing unique promotions or engagement strategies that captivate audiences. Above all else, your commitment to supporting organisational goals makes you an invaluable asset ready to contribute meaningfully from day one.

• Degree or equivalent qualification in Marketing, Communications, Business or related discipline provides foundational knowledge essential for this role.
• At least five years of relevant experience within consumer-facing sectors such as retail, FMCG, e-commerce or lifestyle industries ensures familiarity with industry dynamics.
• Proven track record in 360° marketing encompassing branding strategies, campaign management, promotions design as well as social media and digital marketing execution.
• Demonstrated ability to develop end-to-end marketing campaigns from concept through completion highlights your project management skills.
• Strong understanding of social media platforms combined with expertise in digital marketing techniques keeps you attuned to current consumer trends.
• Commercially minded approach enables you to connect marketing initiatives directly with traffic generation, conversion rates, revenue growth and overall business expansion.
• Excellent project management skills allow you to coordinate multiple campaigns simultaneously while meeting deadlines efficiently.
• Effective stakeholder management skills facilitate collaboration with internal teams as well as external partners such as agencies or vendors.
• Creative mindset paired with proactive attitude empowers you to develop original ideas from scratch tailored specifically for the brand’s needs.
• Hands-on entrepreneurial spirit equips you to work independently within a newly created role where existing structures may be limited.
• Outstanding communication skills give you confidence when interacting directly with senior leaders including the Business Owner.

What sets this company apart:

This organisation stands out by offering you the rare opportunity to become its very first Marketing Manager—a position where your vision shapes not just campaigns but the entire direction of the brand’s presence in Selangor. With direct access to decision-makers such as the Business Owner, your ideas are heard and valued at every stage. The company fosters a supportive leadership culture that encourages collaboration among team members while providing flexible working arrangements so you can achieve optimal work-life balance. Training opportunities abound within this fast-growing environment; here you are empowered not only professionally but personally as well. The entrepreneurial spirit permeates every aspect of daily operations—meaning there is always room for growth leadership as you take on new challenges alongside knowledgeable colleagues who share your enthusiasm for success. If you seek a workplace where inclusivity matters and every contribution counts towards communal achievement then this is where your next chapter begins.

What's next:

If you are ready to make a lasting impact on a growing consumer brand’s journey while enjoying flexibility and high visibility—apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C