Regional Marketing Director (FMCG)

A leading global organisation is seeking a visionary Regional Marketing Director to join their team in Kuala Lumpur, driving the growth of some of the world’s most trusted health, hygiene, and nutrition brands. This role offers you the chance to shape the future of consumer goods by spearheading innovative campaigns and product development across multiple markets.

What you'll do:

As Regional Marketing Director (FMCG) based in Kuala Lumpur, you will play a pivotal role in shaping the strategic direction of beloved brands across multiple markets. Your day-to-day responsibilities will involve developing long-term growth strategies that drive both commercial success and positive societal impact. You will lead the creation of compelling brand communications while collaborating with cross-functional teams to deliver flawless campaign execution. By leveraging consumer insights and analytics, you will identify new opportunities for innovation ensuring products meet evolving market needs. Your expertise in digital marketing will help enhance the consumer journey through optimised e-commerce solutions. Success in this role requires a passion for storytelling, creativity in activation planning, and a commitment to collaborative leadership that brings together stakeholders from various functions. You will be instrumental in championing sustainability within product development while maintaining rigorous performance management standards.

• Develop and execute comprehensive three-year growth strategies, portfolio roadmaps, and profit plans tailored to regional objectives.
• Lead regional brand communications by planning activations and creating impactful creative assets and toolkits that resonate across diverse markets.
• Drive innovation delivery through robust governance processes, overseeing new product development (NPD), enhanced product development (EPD), and business development initiatives (BDI).
• Shape digital marketing and e-commerce strategies to optimise the consumer journey and maximise engagement across all channels.
• Partner closely with design, shopper marketing, commercial, and supply teams to ensure seamless execution of campaigns and product launches.
• Generate actionable consumer and business insights by evaluating launch performance and translating learnings into future growth opportunities.
• Collaborate with global brand directors, managing directors, and cross-functional teams to build cohesive growth strategies that align with organisational goals.
• Ensure creative excellence in communications development and execution for consistent brand building across media platforms.
• Champion sustainability initiatives within product innovation to deliver positive societal impact alongside commercial success.
• Monitor performance management metrics including business planning and P&L management to ensure targets are met or exceeded.

What you bring:

The ideal candidate for Regional Marketing Director Fast Moving Consumer Goods will bring substantial experience from the FMCG sector, alongside a deep understanding of brand strategy formulation. Your proven track record includes successfully executing commercial plans while maintaining high standards of performance management. You possess advanced analytical abilities enabling you to translate consumer insights into actionable strategies that fuel innovation. Your collaborative approach allows you to work effectively across functions such as design, shopper marketing, commercial operations, supply chain management ensuring projects are delivered seamlessly. In addition to technical expertise in digital marketing strategy including e-commerce optimisation you demonstrate exceptional communication skills that foster impactful storytelling across media platforms. Your commitment to sustainability aligns with organisational values focused on societal impact. Above all else, your interpersonal skills enable you to build trust among stakeholders while nurturing talent within your team.

• Significant experience in marketing within fast moving consumer goods (FMCG).
• Proven ability to develop and execute brand strategies that combine strategic thinking with effective commercial delivery.
• Strong commercial acumen demonstrated through experience with performance management metrics such as business planning and P&L oversight.
• Expertise in leveraging data analytics and consumer insights for informed decision-making that drives category growth.
• Track record of successful innovation development including opportunity identification, idea generation, validation processes, and end-to-end project execution.
• Exceptional cross-functional leadership skills with proven ability to influence stakeholders across multiple functions and international markets.
• Solid background in brand management within complex organisations managing portfolios or individual brands.
• Demonstrated proficiency in creative communications development ensuring impactful brand building across diverse channels.
• Advanced skills in digital marketing strategy including e-commerce optimisation, social media engagement, media planning, negotiation tactics, and presentation skills.
• Commitment to collaboration with internal teams such as design, shopper marketing, commercial operations, supply chain management for seamless project delivery.

What sets this company apart:

This organisation stands out as a global leader committed not only to commercial success but also to making access to quality hygiene, wellness, and nourishment universal. Their purpose-driven approach unites employees around the mission of protecting communities worldwide while fostering an inclusive environment where everyone can thrive. The company invests heavily in employee wellbeing through parental benefits tailored for families at every stage; mental health support via Employee Assistance Programmes; comprehensive life insurance coverage; plus additional perks aligned with local market standards. Employees enjoy access to global share plans allowing them to participate in future successes alongside short-term incentives recognising outstanding contributions. Extensive training opportunities are available through a dedicated Category Growth Academy empowering employees within a 2,500-strong marketing community. This focus on personal development ensures you have every resource needed for ongoing learning and encourages hiring based on potential as well as experience so everyone has an equal opportunity to succeed.

What's next:

If you are ready to inspire change on a regional scale while advancing your career within an inclusive global organisation, this is your moment!

Apply today by clicking on the link provided below.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C