Marketing Manager (FMCG)

A leading FMCG organisation in Kuala Lumpur is seeking a Marketing Manager to drive the development, leadership, and execution of comprehensive marketing, branding, and communication strategies. This pivotal role offers you the opportunity to shape the market presence of well-loved consumer brands, enhance customer loyalty, and deliver sustainable business growth.

What you'll do:

As Marketing Manager (FMCG) based in Kuala Lumpur, you will be at the forefront of shaping brand strategy for a diverse portfolio of products. Your day-to-day responsibilities will involve designing integrated marketing plans that resonate with consumers while supporting business growth objectives. You will collaborate extensively with internal teams such as Sales, Product Development, Operations, Finance, R&D, Regulatory Affairs as well as external partners including creative agencies and media suppliers. By leveraging your expertise in product innovation and category management you will ensure successful launches of new products while maintaining strong brand equity. Your role also encompasses overseeing digital engagement strategies to boost visibility across online platforms. You will conduct thorough market research to inform decision-making processes and provide regular insight reports for senior management. As a leader within the department you will nurture talent through mentorship while promoting a culture of collaboration that drives organisational success.

• Develop and execute comprehensive marketing, branding, and communication strategies that support business objectives, growth targets, and long-term vision.
• Serve as the custodian of the company’s brands by ensuring consistent brand positioning, identity, and messaging across all consumer touchpoints.
• Lead annual marketing planning processes including business reviews and strategic initiatives designed to increase market share and drive sustainable revenue growth.
• Identify new market opportunities through expansion strategies, category development, and consumer-led innovation initiatives.
• Manage the overall product portfolio by aligning offerings with consumer needs, market trends, and commercial objectives while collaborating with Sales and Finance teams to optimise profitability.
• Partner with Research & Development, Operations, Quality Assurance, and Commercial teams to develop new products and successfully launch them into the market.
• Plan and execute integrated marketing campaigns across traditional media, digital platforms, social media channels, and in-store environments to maximise brand awareness.
• Oversee digital marketing strategy including website management, content creation, influencer partnerships, online advertising, and performance analytics.
• Conduct market research and competitor analysis to identify emerging trends and translate consumer insights into actionable business recommendations.
• Lead the Marketing team by mentoring direct reports such as Brand Managers while fostering a culture of collaboration, accountability, continuous improvement, and stakeholder engagement.

What you bring:

The ideal candidate for Marketing Manager (FMCG) brings extensive experience from the FMCG sector coupled with deep knowledge of brand management practices. Your background includes leading high-performing teams through complex projects involving cross-functional collaboration. You possess strong analytical abilities allowing you to interpret market data accurately while translating insights into actionable strategies. Your interpersonal skills enable you to build trustful relationships both internally among colleagues from Sales or Operations as well as externally with agency partners or suppliers. You are adept at managing budgets responsibly ensuring resources are utilised efficiently towards achieving commercial goals. Your familiarity with digital platforms empowers you to drive online engagement initiatives that complement traditional campaigns. Above all your commitment to continuous improvement ensures you remain responsive to evolving market conditions while nurturing talent within your team.

• Bachelor’s Degree in Marketing, Business Administration, Communications or related discipline is required; a Master’s Degree or professional marketing qualification is highly advantageous.
• Minimum 8–10 years’ progressive experience in Marketing roles within FMCG or related industries such as Food & Beverage or Consumer Goods manufacturing.
• At least 5 years’ experience in managerial or leadership positions overseeing brand management or category management functions.
• Proven track record in developing successful brand-building strategies as well as executing integrated marketing campaigns that enhance consumer engagement.
• Demonstrated experience managing product portfolios including new product development (NPD), renovation projects, pricing strategies and lifecycle management.
• Strong understanding of trade marketing principles with experience collaborating closely with Sales teams on promotional activities and channel development initiatives.
• Expertise in digital marketing platforms including social media management, e-commerce strategies and analytics tools for measuring campaign effectiveness.
• Excellent communication skills with proven ability to present ideas clearly; negotiate effectively; manage stakeholders; influence outcomes; collaborate across departments.
• Financial acumen demonstrated by experience managing budgets; analysing business performance; evaluating return on investment (ROI); conducting profitability analysis.
• Project management skills enabling you to handle multiple priorities efficiently while delivering results within tight timelines.

What sets this company apart:

This organisation stands out for its unwavering commitment to quality products that delight consumers every day. With a rich heritage in the FMCG industry it has built a reputation for reliability through consistent delivery of safe food products backed by rigorous adherence to health standards. Employees benefit from an inclusive workplace culture where collaboration is encouraged across departments Sales works hand-in-hand with Product Development while Marketing partners closely with Operations to achieve shared goals. Training opportunities are regularly provided so staff can expand their knowledge base whether it’s mastering new digital tools or learning best practices in food safety compliance. The company fosters an environment where everyone’s contributions are valued regardless of background or experience level; diversity is embraced as a source of strength driving innovation throughout the organisation. Flexible working arrangements support work-life balance allowing employees to thrive both professionally and personally. Leadership here is supportive mentoring is prioritised so individuals can grow into their roles confidently knowing they have guidance every step of the way. The focus on continuous improvement means there are always opportunities for advancement whether through formal promotions or lateral moves into new areas of responsibility.

What's next:

If you’re ready to make your mark in FMCG marketing by joining a collaborative team dedicated to excellence apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C