Head of Category (Consumer Electronics)

This is an exceptional opportunity for you to step into a pivotal role as a Category Lead within the consumer electronics sector, based in vibrant Kuala Lumpur. The organisation is renowned for its commitment to inclusion and diversity, offering a supportive environment where your ideas are valued and your career can flourish in multiple directions.

What you'll do:

As Head of Category (Consumer Electronics), you will play an instrumental role in shaping the strategic direction of your assigned platform. Your day-to-day activities will involve working collaboratively with internal stakeholders across various departments as well as external partners such as creative agencies. You will be responsible for developing robust category strategies that address both immediate commercial needs and longer-term business objectives. By leveraging your expertise in portfolio management, you will guide product development pipelines from ideation through launch while continuously optimising existing offerings for maximum impact. Your ability to analyse market data will enable you to identify emerging trends and translate them into actionable growth opportunities. Through thoughtful investment planning and meticulous campaign execution, you will help elevate brand presence while driving sustainable revenue gains. Success in this role hinges on your capacity to inspire teams towards common goals, maintain operational excellence across multiple projects simultaneously, and adapt quickly within an ever-evolving marketplace.

• Oversee the complete lifecycle of one platform across the entire value chain, ensuring seamless integration from concept through to market execution.
• Develop and implement comprehensive category strategies that encompass mid- to long-term profit and loss objectives through effective portfolio management, pricing decisions, brand building initiatives, and consumer experience design.
• Lead the creation and execution of innovative consumer-centric campaigns aimed at strengthening brand equity and increasing overall market awareness.
• Identify new growth opportunities by analysing market trends and customer needs, then prioritise these opportunities to deliver competitive advantages for both customers and business partners.
• Formulate optimal investment strategies that balance mix and return on investment while maximising growth potential within the category.
• Define long-term portfolio direction by driving product pipeline development, managing launches, and optimising existing SKUs to achieve targeted revenue growth and increased market share.
• Collaborate closely with cross-functional teams including marketing, sales, finance, and supply chain to ensure alignment on commercial plans and successful deployment in the marketplace.
• Manage relationships with external creative agencies and third-party vendors to guarantee high performance standards and operational efficiency throughout campaign delivery.
• Conduct detailed pricing analysis to inform strategic decisions that support profitability objectives while remaining responsive to evolving market dynamics.
• Inspire direct reports as well as cross-functional teams by fostering a collaborative environment focused on achieving shared goals within a fast-moving industry.

What you bring:

To excel as Head of Category (Consumer Electronics), you bring a wealth of experience spanning brand stewardship, commercial leadership, and cross-functional collaboration within multi-category settings. Your academic background provides a solid foundation upon which you have built advanced skills in campaign design, portfolio strategy formulation, and stakeholder engagement. You are adept at translating complex market insights into practical actions that resonate with consumers while supporting broader organisational goals. Your approach is grounded in empathy valuing open communication channels with team members and you thrive when guiding others towards shared achievements. Your analytical mindset allows you to navigate intricate pricing structures or investment scenarios confidently; meanwhile your relationship-building prowess ensures smooth cooperation between internal departments or external partners alike. Above all else, your passion for continuous improvement drives you not only to meet but exceed expectations making you an invaluable asset within this influential leadership position.

• Bachelor’s degree in Business Administration, Commerce, Marketing Management or any related discipline is required for this position.
• A minimum of five years’ experience in brand and portfolio management within a multi-category environment is essential for success.
• At least five years’ proven track record in commercial leadership roles where you have demonstrated responsibility for driving business outcomes across diverse product lines.
• Exceptional interpersonal skills with the ability to inspire team members towards achieving collective objectives while nurturing their professional development through meaningful conversations.
• Outstanding communication abilities coupled with negotiation skills that enable effective collaboration with both internal colleagues from different functions as well as external stakeholders such as agencies or suppliers.
• Demonstrated expertise in designing consumer-focused campaigns that enhance brand reputation while boosting awareness among target audiences.
• Experience defining long-term portfolio strategies including overseeing product pipelines from conception through launch along with ongoing SKU optimisation efforts aimed at growing revenue streams.
• Strong analytical capabilities applied towards understanding complex business environments translating insights about consumer behaviour or industry trends into scalable programmes benefiting both trade partners and end users alike.
• Proficiency managing pricing analyses which inform strategic decision-making processes related to profitability or competitive positioning within the marketplace.
• A history of successfully managing external creative agencies or third parties ensuring high levels of performance efficiency throughout project lifecycles.

What sets this company apart:

The organisation stands out for its unwavering dedication to fostering an inclusive workplace where every individual’s unique perspective is celebrated. Employees benefit from an environment that encourages personal growth alongside professional advancement offering ample space for creativity as well as structured support systems designed around employee wellbeing. The company’s forward-thinking culture means that new ideas are welcomed enthusiastically; there is genuine encouragement for staff at all levels to contribute meaningfully towards shaping future business directions. Flexible working arrangements further enhance work-life harmony while ongoing training opportunities ensure continued skill development regardless of career stage. By joining this team, you become part of a community committed not just to commercial success but also positive societal impact making it an ideal destination for those seeking purpose-driven careers within consumer electronics.

What's next:

If you are ready to take your career further by making a real difference in consumer electronics strategy this is your moment!

Apply today by clicking on the link provided your next exciting challenge awaits!

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C