Senior Brand Manager (FMCG)

A leading player in the fast moving consumer goods sector is seeking a Senior Brand Manager to join their Kuala Lumpur team. This is an exceptional opportunity for you to shape and elevate well-loved brands, driving impactful marketing strategies across both traditional and digital channels. You will be at the heart of brand planning, campaign execution, and new product launches, working closely with talented colleagues from diverse departments.

What you'll do:

As a Senior Brand Manager Fast Moving Consumer Goods based in Kuala Lumpur, you will take ownership of end-to-end brand management responsibilities. Your day-to-day will involve strategic planning for both short-term campaigns and long-term brand positioning. You will work collaboratively with various departments to ensure seamless execution of new product launches while maintaining consistency in branding efforts. Your ability to create compelling content for multiple channels will help drive consumer engagement. By leveraging data-driven insights from market research and campaign analytics, you will continuously refine strategies for optimal results. Building relationships with external partners such as media representatives and influencers will be crucial in amplifying brand presence. Additionally, you will play an important role in budget management—ensuring resources are allocated efficiently—and contribute significantly to fostering a positive team environment through talent recruitment and coaching initiatives.

• Develop and implement robust marketing strategies designed to promote the brand, products, and services while managing budgets, timelines, and expected outcomes.
• Craft communication plans and new product introduction strategies that align seamlessly with the company’s overarching vision and mission.
• Define and articulate the core essence of each brand under your stewardship to ensure consistent messaging across all platforms.
• Oversee the rollout of brand activation campaigns using both traditional media and digital omnichannel approaches to effectively engage target audiences.
• Create engaging content for social media platforms, websites, and other marketing channels to enhance consumer engagement and brand loyalty.
• Monitor and analyse the performance of ongoing marketing campaigns, adjusting tactics as needed to maximise return on investment.
• Build strong relationships with media outlets, bloggers, influencers, and other key stakeholders to increase positive brand exposure.
• Ensure all marketing materials adhere strictly to established brand guidelines and messaging standards.
• Conduct thorough market research to stay informed about industry trends, customer behaviour patterns, sales performance metrics, and competitor activities.
• Collaborate closely with internal teams such as supply chain, purchasing, sales, and trade marketing to coordinate successful new product launches.

What you bring:

To excel as a Senior Brand Manager Fast Moving Consumer Goods in this organisation, your background should reflect significant experience within the FMCG sector where you have successfully managed brands or portfolios. Your interpersonal skills will enable you to build rapport across diverse teams while fostering an inclusive atmosphere that supports collective achievement. A keen eye for detail combined with analytical thinking ensures that every campaign is grounded in solid research yet remains adaptable based on real-time feedback. Your approachability makes you a trusted mentor who can attract new talent while retaining existing team members through encouragement and guidance. Experience navigating multicultural environments—especially those involving Halal products or Asian markets—will further distinguish your candidacy. Above all else, your commitment to upholding high standards of integrity in communications ensures that every touchpoint reflects positively on the brand.

• Hold a minimum degree in Business or any relevant field which has equipped you with foundational commercial acumen essential for this role.
• Bring at least five years’ proven experience within the fast moving consumer goods industry where you have demonstrated success in similar positions.
• Demonstrate excellent leadership abilities by motivating teams towards shared goals while nurturing individual growth through coaching and support.
• Possess hands-on experience or understanding of Asian markets; familiarity with Halal market requirements would be considered advantageous.
• Exhibit outstanding verbal and written communication skills enabling you to connect effectively with both internal colleagues and external partners alike.
• Display proficiency in computer applications—particularly Microsoft Excel—to manage data analysis tasks efficiently.
• Showcase your ability to gather complex data sets from various sources in order to inform sound decision-making processes within marketing functions.
• Have a track record of presenting ideas clearly while influencing stakeholders credibly at all organisational levels—both internally among peers as well as externally with business partners.
• Demonstrate strong organisational skills allowing you to prioritise multiple tasks simultaneously whilst consistently meeting deadlines even under pressure.

What sets this company apart:

This organisation stands out as an industry leader committed not only to delivering quality products but also cultivating an environment where employees thrive together. With a focus on flexible working opportunities tailored around employee needs, they foster a culture built on mutual respect, open communication, and continuous learning. Team members benefit from generous training opportunities designed to expand skillsets while encouraging knowledge sharing across departments. The company’s dedication to inclusivity means everyone’s voice is valued—creating space for innovative ideas that drive collective success. Employees enjoy being part of a network where supportive leadership empowers individuals at every level; whether collaborating on major projects or celebrating milestones together, there is always a sense of belonging here. This is more than just a workplace—it’s a community where your contributions are recognised and your professional journey is supported every step of the way.

What's next:

If you are ready to make an impact in one of Malaysia’s most respected FMCG organisations while advancing your career alongside passionate professionals—this is your moment!

Apply today by clicking on the link provided; take the next step towards joining an inspiring team dedicated to excellence.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C