Marketing Manager (FMCG)

A leading organisation in the fast moving consumer goods sector is seeking a Marketing Manager to champion category growth and drive impactful brand strategies across Malaysia. This is an exceptional opportunity for you to shape the future of well-known brands, working closely with innovative teams and external partners to deliver outstanding marketing campaigns.

What you'll do:

As the Marketing Manager Fast Moving Consumer Goods, you will play an instrumental role in shaping the direction of major brands within Malaysia’s competitive FMCG landscape. Your daily responsibilities will involve collaborating with internal stakeholders such as Trade Marketing, Sales, Product Supply, as well as external agency partners to ensure every aspect of the marketing mix is optimised for success. You will be responsible for translating strategic objectives into actionable plans—ranging from annual marketing calendars to digital engagement initiatives—while continuously monitoring market dynamics to keep your brands ahead of the curve. By fostering a collaborative team environment rooted in shared values and open communication, you will empower your colleagues to excel while ensuring all projects are delivered on time and within budget. Your ability to interpret data-driven insights will be crucial in refining strategies that address evolving consumer needs. Ultimately, your leadership will be central to building strong brand equity and delivering sustained business growth.

• Lead the development of brand strategies that support company-wide objectives, ensuring all marketing activities are aligned with long-term vision.
• Oversee the smooth operation of Brand Marketing within the assigned category, managing day-to-day functions and driving integrated plans across multiple channels.
• Work collaboratively with Trade Marketing to create channel-specific strategies and promotional initiatives that maximise brand impact in diverse retail environments.
• Support the creation of annual marketing plans, communication strategies, media schedules, sampling programmes, consumer promotions, retention efforts, and digital engagement tactics.
• Analyse market trends, consumer behaviour, product performance, and competitor activity to inform ongoing strategy refinement and identify new growth opportunities.
• Guide the team in extracting actionable insights from complex data sets, ensuring decisions are grounded in robust analysis and consumer understanding.
• Foster productive relationships with creative, media, PR, event agencies and other external partners to ensure seamless campaign execution and achievement of key performance indicators.
• Manage category budgets effectively by maximising efficiencies while maintaining high standards of quality across all marketing initiatives.
• Build a high-performing team culture through coaching, clear communication, performance management, and recruitment of skilled professionals as needed.
• Present category performance updates at commercial meetings and business reviews while providing recommendations based on brand health assessments.

What you bring:

To excel as the Marketing Manager Fast Moving Consumer Goods, you will bring extensive experience from leading roles within multinational FMCG organisations where you have successfully managed both people and projects. Your background should reflect deep familiarity with all facets of brand management—from strategic planning through execution—alongside an ability to adapt swiftly as market conditions evolve. You will possess strong analytical acumen that enables you to distil complex information into meaningful insights which inform decision-making at every level. Your interpersonal strengths will shine through your capacity for empathetic communication; whether guiding your team through challenges or collaborating across departments. A history of building high-performing teams by fostering trust-based relationships underscores your suitability for this role. Additionally, your adeptness at managing budgets responsibly ensures resources are allocated wisely for maximum impact. Above all else, your passion for supporting others’ growth aligns perfectly with an environment that values knowledge sharing and collective achievement.

• A degree in Business, Marketing or a related discipline from a reputable university is required for this position.
• At least 10 years’ experience working within multinational companies in the fast moving consumer goods industry is essential for success in this role.
• A minimum of 5 years’ proven track record in middle management or leadership positions overseeing marketing teams is necessary.
• Demonstrated expertise in developing brand strategies that align with broader business goals while adapting quickly to changing market conditions is highly valued.
• Comprehensive understanding of local media landscapes combined with hands-on experience managing agency relationships across creative, media, PR and events sectors is important.
• Exceptional analytical skills enabling you to guide teams through complex data interpretation processes resulting in actionable consumer or channel insights are expected.
• Excellent interpersonal abilities including effective communication skills for engaging constructively with stakeholders even when faced with differing viewpoints are required.
• Experience managing significant budgets efficiently while maintaining cost-effectiveness without compromising campaign quality is advantageous.
• A collaborative approach towards cross-functional teamwork coupled with a commitment to nurturing talent through coaching and mentoring is sought after.
• Proficiency in presenting business performance updates at senior management forums along with making informed recommendations based on thorough analysis is beneficial.

What sets this company apart:

This organisation stands out as a leader within the fast moving consumer goods sector due to its unwavering commitment to employee development and inclusive workplace culture. Here you will find an environment where collaboration is not just encouraged but celebrated—enabling individuals from diverse backgrounds to contribute their perspectives towards shared goals. The company places great emphasis on continuous learning by offering access to training opportunities designed to enhance both technical expertise and soft skills. Flexible working arrangements further demonstrate their dedication to supporting work-life balance so you can pursue professional excellence without sacrificing personal wellbeing. With a reputation for ethical practices and transparent communication at every level of the business hierarchy, employees feel genuinely valued as part of a wider community striving for sustainable success together. If you are looking for an employer who invests in your future while empowering you to make meaningful contributions today—this is the place where your ambitions can truly flourish.

What's next:

If you are ready to take on an influential role where your expertise shapes iconic brands while advancing your own career journey—this opportunity awaits you!

Apply today by clicking on the link provided and take the next step towards joining an inspiring team dedicated to making a real difference.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C