Product Marketing Executive (Home Appliance)

A leading organisation in the home appliance sector is seeking a Product Strategy Executive to join their team in Kuala Lumpur. This role offers you the opportunity to shape the future of innovative home products by supporting strategic planning and product development initiatives that align with evolving market needs. You will collaborate closely with internal teams, R&D, suppliers, ensuring every stage of the product lifecycle is informed by robust data and insightful analysis.

What you'll do:

• Prepare and consolidate comprehensive data on market trends, product performance metrics, and competitor activities to inform strategic proposals.
• Coordinate planning inputs from various departments and organise detailed documentation for internal review and submission processes.
• Communicate effectively with stakeholders across multiple functions to gather updates and ensure alignment during strategy discussions.
• Assist in evaluating new product opportunities by conducting feasibility assessments, analysing market entry fit, and determining category relevance.
• Support the preparation of development proposals including drafting product concepts, technical specifications, and sourcing documents for new initiatives.
• Collaborate with R&D teams and suppliers to follow up on samples, ensure documentation readiness, and track development status through each project phase.
• Compile essential documents related to product quality standards, technical specifications, and regulatory compliance for internal review and external submission.
• Monitor category and product performance trends regularly, providing summary insights that support both strategic direction and development proposals.
• Organise portfolio mapping activities by tracking product status, monitoring performance indicators, and maintaining alignment with internal records.
• Identify potential gaps or overlaps within the product portfolio by gathering early signals from both internal sources and external market intelligence.

What you bring:

• Diploma or Bachelor’s degree in Business Administration, Marketing or a related field is required; additional certifications in Project Management, Product Management or Market Research are advantageous.
• A minimum of 2 years’ experience in product strategy, product management or business development within consumer goods or relevant industries is essential.
• Demonstrated expertise in conducting thorough market research as well as financial analysis to support strategic planning decisions.
• Proficiency with Excel, analytics tools, financial modelling techniques, and data-driven decision-making processes is necessary.
• Familiarity with product testing protocols, quality assurance practices, and regulatory compliance requirements is highly valued.
• Strategic thinking abilities combined with strong business acumen to develop effective product roadmaps and competitive market positioning.
• Excellent interpersonal skills enabling you to communicate clearly with stakeholders at all levels while fostering co-operative relationships across teams.
• Ability to manage multiple projects simultaneously while adapting quickly to changing market conditions or evolving business needs.
• Experience compiling technical documentation related to product quality standards for both internal use and regulatory submissions is preferred.
• A proactive approach paired with analytical problem-solving skills ensures timely execution of tasks within expected timelines.

What sets this company apart:

This organisation stands out as a trusted name within the home appliance industry due to its unwavering commitment to quality innovation and customer satisfaction. Employees benefit from an inclusive culture where knowledge sharing is encouraged at every level—fostering both personal growth and collective achievement. Flexible working opportunities allow you to balance professional ambitions with personal commitments while generous training programmes empower you to expand your skillset continuously. Supportive leadership ensures that every team member feels valued for their unique contributions; open communication channels promote transparency throughout all operations. The company’s dedication to responsible business practices extends beyond products themselves—emphasising ethical sourcing partnerships as well as environmental stewardship wherever possible. By joining this forward-thinking team in Kuala Lumpur, you become part of a network that prioritises collaboration over competition while striving together towards shared goals within an ever-evolving marketplace.

What's next:

If you are ready to take your expertise in product strategy to new heights within an inspiring environment dedicated to innovation in home appliances, this is your chance!

Apply today by clicking on the link provided—your next rewarding career move awaits.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C