Strategic Growth Marketer

A leading flexible-office and community solutions provider in Kuala Lumpur is hiring a Strategic Growth Marketer to drive expansion and innovation. Shape the future of work by blending growth marketing, analytics, and product strategy. Design high-impact campaigns, engineer demand, and optimise the customer journey. Join an award-winning team with strong VC backing. If you’re passionate about delivering results and redefining real estate, this is your moment to excel.

What you'll do:

As a Strategic Growth Marketer based in Kuala Lumpur, you will play a pivotal role in orchestrating the expansion of flexible office solutions by designing holistic growth strategies that span both digital and offline channels. Your day-to-day responsibilities will see you collaborating with diverse teams—marketing, sales, operations—to ensure that every campaign is not only creative but also grounded in data-driven insights. You will be entrusted with identifying new avenues for customer acquisition through rigorous research while optimising existing processes using advanced analytics tools. By building strong partnerships within the real estate ecosystem and launching targeted co-marketing initiatives, you will help accelerate organisational reach. Your ability to translate customer feedback into actionable product enhancements will be crucial as you test new concepts via pilot programmes before scaling them up. Reporting regularly on progress using clear metrics ensures transparency with senior management while keeping everyone aligned towards shared goals. Success in this role means consistently delivering measurable results that support both immediate business targets and long-term strategic ambitions.

• Develop and implement comprehensive growth marketing strategies designed to expand market presence, activate new outlets through lead generation initiatives, and drive sustained customer acquisition.
• Identify emerging market opportunities and untapped customer segments by conducting thorough data analysis, industry research, and competitive benchmarking activities.
• Lead performance marketing efforts by utilising A/B testing methodologies, optimising conversion funnels, and deploying automation tools to maximise return on investment across all campaigns.
• Leverage CRM systems and advanced marketing automation platforms to meticulously track campaign performance metrics, analyse outcomes, and continuously improve effectiveness.
• Optimise digital marketing channels including SEO, SEM, paid advertising, email marketing, and social media platforms to enhance overall brand visibility while increasing lead conversion rates.
• Drive strategic partnership initiatives with landlords, real estate brokers, and business communities to accelerate organisational growth through co-marketing collaborations.
• Conduct detailed market research alongside customer feedback analysis and competitive intelligence gathering to inform key product development decisions.
• Collaborate closely with sales and operations teams to refine existing coworking solutions while developing new offerings that align with evolving customer needs in the marketplace.
• Test and validate innovative product ideas by implementing pilot programmes and collecting actionable data on user engagement as well as retention trends.
• Develop compelling positioning statements along with go-to-market strategies for new products or service expansions ensuring seamless execution from concept through launch.
• Establish clear metrics for measuring product performance while driving continuous improvements based on user behaviour patterns and shifting market demands.
• Work cross-functionally with internal teams to ensure alignment between marketing initiatives, product strategies, and broader business objectives while presenting data-driven reports to senior management.

What you bring:

To excel as a Strategic Growth Marketer in this dynamic environment, your background should reflect substantial experience in managing multifaceted marketing portfolios where agility is key. You bring not only technical proficiency but also an empathetic understanding of what motivates different customer segments—enabling you to tailor messaging that resonates deeply. Your analytical acumen allows you to interpret complex datasets quickly so that every decision is informed by evidence rather than intuition alone. Collaboration comes naturally; whether working alongside sales professionals or liaising with operations teams on new product launches, your interpersonal skills foster trust and open communication at every level. You are adept at balancing creativity with practicality—always seeking out fresh ways to engage audiences without losing sight of core business objectives. Above all else, your commitment to nurturing relationships both inside and outside the organisation sets you apart as someone who thrives on shared success.

• At least five years’ experience managing growth or product marketing portfolios within fast-evolving sectors such as real estate, coworking spaces, SaaS or startup environments where adaptability is essential.
• A Bachelor’s degree in Business Administration, Marketing Communications or other relevant fields providing a solid foundation for strategic thinking.
• Demonstrated success in driving customer acquisition efforts using data-backed approaches focused on conversion optimisation as well as retention improvement.
• Proven expertise in product marketing combined with hands-on experience influencing product-led growth strategies from ideation through go-to-market execution phases.
• A creative mindset paired with a resourceful approach—your ‘hacker mentality’ enables you to unlock unconventional growth channels while efficiently scaling campaigns across multiple platforms.
• Exceptional communication skills allowing you to craft compelling narratives tailored for diverse audiences while effectively conveying brand values across all touchpoints.
• A collaborative spirit—your ability to work seamlessly within teams ensures that projects move forward smoothly even when navigating complex stakeholder landscapes.
• Experience utilising CRM systems alongside advanced marketing automation tools for tracking campaign performance metrics as well as generating actionable insights from large datasets.
• Familiarity with digital marketing best practices spanning SEO optimisation techniques through paid advertising management plus social media engagement tactics.

What sets this company apart:

This organisation stands out as a trailblazer within Malaysia’s flexible office sector—having built an impressive reputation for fuelling collaboration among entrepreneurs while maintaining sustainable growth even during uncertain times. Backed by prominent venture capital investors who have demonstrated unwavering confidence through multiple funding rounds (including during global disruptions), it has become synonymous with resilience as well as innovation. Its portfolio includes award-winning coworking spaces recognised nationally for excellence in community-building—a testament not just to operational prowess but also genuine care for member prosperity. With over 281 companies housed under its roof across more than 100,000 square feet of space (and growing), employees benefit from being part of an inclusive network where knowledge-sharing is encouraged at every turn. The company’s risk management credentials are endorsed by major financial institutions—a rare achievement underscoring its stability within an ever-changing landscape. Here you’ll find supportive leadership committed not only to professional development but also personal wellbeing; training opportunities abound so that everyone can continue learning regardless of their starting point. Most importantly: this is an environment where people truly believe in making others prosper by working together—a mission that infuses daily life with purpose beyond profit alone.

What's next:

If you are ready to take your career further by joining a team dedicated to shaping the future of work through collaboration and innovation—this is your moment!

Apply today by clicking on the link provided; seize the opportunity to make a lasting impact within one of Malaysia’s most respected flexible office providers.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C