Ecommerce Lead (Fashion Retailer)

A leading global fashion retailer is seeking an Ecommerce Lead in Kuala Lumpur to shape the digital shopping experience for customers across the region. This role sits at the intersection of e-commerce, digital merchandising and commercial strategy, where your expertise will drive online sales performance and customer engagement. You will lead product exposure across web and app platforms while working in an inclusive, flexible and collaborative environment.

What you'll do:

As an Ecommerce Lead – Fashion Retail based in Kuala Lumpur, you will play a pivotal role in shaping the online presence of one of the world’s most recognised fashion brands. Your day-to-day responsibilities will revolve around planning strategic product exposure across web and app platforms, ensuring that every item is showcased effectively according to commercial priorities. You will manage site merchandising activities such as optimising product rankings, navigation flows, deals placement, and visibility enhancements—all aimed at driving sales performance.

• Plan and execute daily product exposure across both website and mobile app platforms in alignment with commercial and marketing priorities to maximise visibility and relevance.
• Manage site merchandising by optimising product ranking, navigation pathways, promotional deals, and overall visibility to enhance sales performance.
• Leverage data analytics and customer insights to continuously refine exposure tactics, improve search optimisation strategies, and elevate the overall site experience.
• Collaborate closely with Commercial, Experience, and Customer Activation teams to ensure campaigns, product strategies, and site plans are seamlessly integrated.
• Contribute actively to enhancing the end-to-end digital shopping journey for diverse customer groups by identifying areas for improvement.
• Monitor key performance indicators regularly and make agile adjustments to secure strong commercial outcomes in response to market trends.
• Work alongside cross-functional teams to align business objectives with digital execution while maintaining a customer-centric approach.
• Participate in regular reviews of merchandising effectiveness using feedback from customers and internal stakeholders.

What you bring:

The ideal candidate for the Ecommerce Lead – Fashion Retail role brings proven experience from e-commerce or online merchandising positions within fashion retail sectors. You possess strong analytical abilities that enable you to interpret data accurately guiding decisions that optimise product exposure tactics across web and app platforms. Your deep understanding of digital customer behaviour ensures that every aspect of the site experience is tailored thoughtfully for maximum engagement.

• Bachelor’s degree in Business, Marketing, Economics or similar field demonstrating foundational knowledge relevant to e-commerce operations.
• Minimum two years’ experience in e-commerce roles preferably within fashion retail environments showcasing practical understanding of online merchandising.
• Proven track record in managing digital retail platforms including site optimisation techniques focused on improving user experience.
• Strong analytical skills enabling you to interpret data effectively for guiding decisions related to product exposure tactics.
• Deep understanding of digital customer behaviour allowing you to anticipate needs and tailor site experiences accordingly.
• Excellent communication skills empowering you to translate complex insights into actionable strategies for stakeholders.

What sets this company apart:

This global fashion retailer stands out through its unwavering commitment to inclusivity and sustainability, Customers are placed at the centre of every decision made by thousands of passionate colleagues united under shared values. The culture here is built upon collaboration; everyone shares knowledge freely so that together they can achieve greater outcomes than any individual could alone.

What's next:

If you are ready to make a meaningful impact in digital retail while growing your career within an inclusive global network—apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C