Senior Ecommerce Specialist (Fashion)

An exciting opportunity for a Senior Ecommerce Specialist to join a global fashion brand in Kuala Lumpur. You’ll optimise the customer journey, drive conversions, and enhance the online experience to global standards. Collaborate with regional teams and use data-driven insights to shape digital strategy. Enjoy a supportive, flexible environment that values your ecommerce expertise and offers room for professional growth within an inclusive team.

What you'll do:

As a Senior Ecommerce Specialist – Fashion based in Kuala Lumpur, you will be at the heart of delivering an outstanding online experience for customers. Your day-to-day activities will involve managing all aspects of website content, from product merchandising through to campaign execution. You will collaborate extensively with cross-functional teams including IT, development, marketing, merchandise planning, SEO agencies, and customer care. By analysing customer behaviour data using tools like Google Analytics and heatmaps, you will identify bottlenecks in the user journey and implement solutions that drive higher conversion rates. Your responsibilities will also include building detailed reports on sales performance, supporting key product releases, executing promotional campaigns, and ensuring that all products are presented according to global standards. Success in this role means consistently delivering optimal site experiences that align with both local market needs and global directives while fostering strong interdepartmental relationships.

• Take full ownership of all onsite web content and assets, ensuring alignment with brand guidelines and the marketing calendar while maintaining a digital-first approach.
• Review product merchandising onsite by managing categorisation, imagery, pricing, and copy to meet global best practices and enhance user engagement.
• Partner closely with local and global web IT and development teams to ensure seamless website functionality and timely resolution of technical issues.
• Monitor search performance regularly, proactively implementing enhancements such as redirects to increase site conversion rates.
• Streamline local ecommerce processes to improve efficiency in coordinator tasks and support smooth daily operations.
• Foster strong relationships with the customer service agency to ensure prompt handling of web-related inquiries and escalations.
• Work collaboratively with digital and brand marketing teams to develop an onsite content plan that supports the end-to-end customer journey.
• Devise and execute personalisation strategies on the customer journey to support business lead generation targets and improve on-page conversion metrics.
• Design and build launch and landing pages for both global and local marketing events, adhering strictly to timelines while ensuring high-quality execution.
• Create promotional strategies using key visual marketing assets for onsite banners, aligning pop-ups with tested pricing strategies prior to campaign launches.

What you bring:

To excel as a Senior Ecommerce Specialist – Fashion, you will bring extensive hands-on experience from similar roles within ecommerce environments—ideally in fashion or retail—where you have demonstrated your ability to manage complex website operations. Your background should include deep familiarity with digital content management systems (preferably Salesforce/SFRA), advanced analytical skills using Google Analytics or comparable tools, as well as practical knowledge of heat mapping software. You are adept at interpreting data trends to inform decision-making around merchandising strategies or campaign effectiveness. Your interpersonal strengths allow you to work harmoniously across departments while communicating clearly at all organisational levels. A keen eye for detail ensures accuracy when uploading products or creating promotional materials. You thrive under tight deadlines thanks to your robust organisational skills; meanwhile your passion for delivering superior customer journeys sets you apart as someone who genuinely cares about user satisfaction. Your collaborative spirit helps foster positive relationships throughout the business while supporting shared goals.

• A minimum of five years’ experience in ecommerce operations within the fashion or retail sector is essential for success in this position.
• Demonstrated understanding of key online sales metrics such as conversion rate optimisation, product page views, add-to-cart rates, and basket size growth.
• Excellent interpersonal skills that enable you to collaborate effectively with senior stakeholders across multiple regions.
• Advanced proficiency in Microsoft Excel, Word, PowerPoint as well as hands-on experience with CMS platforms (Salesforce/SFRA preferred).
• Proven ability to take ownership of your role by self-managing priorities while remaining accountable for outcomes.
• A strong focus on delivering excellent customer experiences through thoughtful website management and responsive communication.
• Well-developed organisational skills combined with high-level administrative abilities that support efficient time management under pressure.
• Outstanding communication and presentation skills suitable for engaging audiences at all levels within the business.
• Experience working with Google Analytics, heat mapping tools (such as Contentsquare), product management systems, and SEO data improvements.
• A collaborative mindset that values teamwork while being sensitive to diverse perspectives within an inclusive workplace.

What sets this company apart:

This organisation stands out as a leader in the global fashion industry by prioritising employee wellbeing alongside commercial excellence. The company fosters an inclusive culture where every team member’s contribution is valued—regardless of background or level of experience—and encourages open collaboration across international markets. Employees benefit from flexible working opportunities designed to promote work-life balance without compromising professional growth. Ongoing training initiatives ensure you remain at the forefront of ecommerce trends while developing new skills relevant to your career aspirations. The leadership team is committed to nurturing talent through supportive guidance rather than rigid hierarchies; this approach empowers individuals like you to take initiative while feeling connected within a wider network of passionate professionals. As part of this forward-thinking environment, you’ll enjoy access not only to cutting-edge technology but also meaningful projects that make a tangible difference both locally and globally.

What's next:

If you are ready to elevate your career by joining an inspiring team dedicated to redefining online fashion retail experiences, this is your moment!

Apply today by clicking on the link provided—your next exciting challenge awaits!

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C