Marketing Commercial Manager

A new Marketing Commercial Manager position has just been made available with a notable F&B chain. This is a unique role as you will be responsbile to turn consumer insights into exciting offers and marketing campaigns that drive sales. This role gives you ownership from strategy to execution, combining creativity, data analysis and commercial planning to deliver measurable business growth.

A leading organisation in the food and retail sector is seeking a Marketing Commercial Manager to play a pivotal role in driving strategic growth and value creation initiatives. This opportunity offers you the chance to shape commercial strategies, develop compelling value propositions, and execute integrated marketing campaigns that deliver sustainable transaction growth. You will be empowered to collaborate across departments, influence key stakeholders, and leverage data-driven insights to optimise business performance. The company values flexibility, encourages knowledge sharing, and provides extensive training opportunities to support your professional development. If you are passionate about combining analytical rigour with creative marketing solutions, this role promises an engaging environment where your skills will be nurtured and your contributions recognised.

• You will have the opportunity to lead end-to-end 360° marketing campaigns for a major value pillar, collaborating closely with teams across digital, e-commerce, CRM, operations, supply chain, and finance to ensure seamless execution and impactful results.
• Your expertise in market analysis and financial forecasting will be instrumental in identifying new commercial opportunities, optimising pricing strategies, and developing business scenarios that drive profitable sales and transactions.
• The organisation offers flexible working opportunities, generous pension contributions, and ongoing training programmes designed to foster your growth as a knowledgeable and dependable marketing leader within a supportive network.

What you'll do:

As a Marketing Commercial Manager, you will be at the heart of strategic planning efforts that propel commercial growth for the organisation’s value segment. Your day-to-day responsibilities will involve collaborating with senior leaders to craft strategies that enhance business performance through innovative value propositions. You will analyse market dynamics using advanced data tools to uncover new customer segments and industry trends. By owning the value portfolio marketing strategy, you will translate business objectives into integrated campaigns across digital platforms, e-commerce channels, CRM systems, in-store activations, and partnerships. Your role includes leveraging analytics to assess campaign effectiveness—conducting pre- and post-campaign evaluations—and building financial simulations that inform promotional design. You will work closely with cross-functional teams including creative, digital marketing, operations, supply chain, finance, and CRM specialists to ensure seamless execution of campaigns. Success in this position requires disciplined governance of campaign activities aligned with commercial realities while continuously optimising based on performance signals. Your ability to track key metrics such as transactions volume, average order value (AOV), ROI margins, conversion rates—and respond proactively—will be crucial in scaling successful initiatives or mitigating underperforming ones.

• Collaborate with senior management to align value growth initiatives with organisational goals and objectives, ensuring all strategies contribute meaningfully to overall business success.
• Develop comprehensive strategies that drive commercial growth through strategic value planning, balancing consumer appeal with profitability.
• Conduct thorough market analysis to identify new opportunities, customer segments, and emerging industry trends using data-driven insights.
• Analyse performance data, market trends, and competitive landscapes to forecast growth opportunities and risks while supporting decision-making processes.
• Own the value portfolio marketing strategy by developing compelling propositions that integrate consumer appeal, pricing strategy, and profitability across multiple channels.
• Translate business goals into integrated 360° marketing campaigns spanning digital platforms, e-commerce channels, in-store activations, CRM systems, and partnership collaborations.
• Leverage consumer, market, and performance data to identify value opportunities such as pricing elasticity and promotion effectiveness; conduct pre- and post-campaign analysis for actionable insights.
• Build financial simulations and scenario models to guide promotion design mechanics and investment choices for optimal ROI.
• Plan and execute end-to-end 360° marketing campaigns from proposition development through go-live execution and ongoing optimisation.
• Drive disciplined campaign governance by ensuring alignment between marketing ambition and commercial reality while tracking key KPIs such as transactions, average order value (AOV), ROI, margin, and conversion rates.

What you bring:

To excel as a Marketing Commercial Manager within this organisation’s retail environment you will bring proven expertise in commercial strategy business development or related fields—ideally gained over three years—with demonstrable success driving revenue growth maximising value. Your academic background should include a relevant bachelor’s degree complemented by strong analytical capabilities enabling interpretation of complex datasets diagnosis of challenges recommendation of effective solutions. Project management proficiency is vital as you juggle multiple concurrent initiatives ensuring timely delivery high standards throughout each phase. Strategic acumen must be matched by deep familiarity with market dynamics competitive landscapes customer insights empowering you to craft compelling propositions that resonate across diverse segments. Communication prowess—both written spoken—will allow you to present findings influence decisions collaborate seamlessly among cross-functional teams. Financial literacy is critical: you should be comfortable conducting detailed analyses forecasting outcomes simulating scenarios using tools like Microsoft Excel BI platforms. Experience developing executing digital marketing campaigns—including e-commerce activations below-the-line communications—is highly valued alongside creative flair for ideating impactful strategies visual designs. People management skills are important; your collaborative nature ensures harmonious relationships productive outcomes when working together towards shared goals. Adaptability resilience are key traits enabling you not only survive but thrive amid fast-changing environments responding proactively alertly to evolving consumer market trends.

• Bachelor’s degree in Business Administration, Economics, Finance, Marketing or related field is required for this role.
• Proven experience of at least three years in commercial strategy or business development with a focus on revenue growth and maximising value is essential.
• Strong analytical skills enabling you to interpret complex data sets and industry trends while diagnosing problems effectively.
• Excellent project management abilities allowing you to manage multiple initiatives simultaneously with precision.
• Strategic thinking combined with deep understanding of market dynamics including competitive landscape analysis and customer insight generation.
• Effective communication skills paired with strong presentation capabilities empower you to influence stakeholders across all levels of the organisation.
• Proficiency in financial analysis techniques including forecasting and budgeting; familiarity with Microsoft Excel or Business Intelligence tools is necessary.
• Experience in communications development as well as execution of digital marketing campaigns; adept at e-commerce deployment below-the-line communications on-ground activations.
• Balance between analytical ability creativity demonstrated through ideation of marketing campaigns an eye for design aesthetics.
• Good people management skills coupled with collaborative approach towards other departments; ability to thrive in dynamic environments while maintaining a proactive mindset.

What sets this company apart:

This organisation stands out for its commitment to fostering an inclusive workplace culture where collaboration knowledge sharing are actively encouraged among all employees. Generous pension contributions reflect the company’s dedication towards long-term employee wellbeing while comprehensive training programmes provide continuous learning opportunities helping you stay ahead within your field develop new competencies expand your professional network. The leadership team is known for being supportive approachable creating an environment where ideas are welcomed feedback is constructive achievements are celebrated collectively. Employees benefit from access to cutting-edge technology resources regular industry updates ensuring they remain knowledgeable responsive amid changing market conditions. The company also prioritises diversity inclusion actively seeking under-represented talent nurturing their growth through mentorship sponsorship initiatives designed promote equal opportunity advancement throughout all levels of the organisation.

What's next:

If you are ready to make a meaningful impact by shaping commercial strategies driving integrated marketing campaigns apply now for this exciting opportunity!

Apply today by clicking on the link provided – take the next step towards joining a collaborative team dedicated to delivering exceptional results.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C